The store puts a lot of time and energy to get new customers. During the holidays, new prospects and potential customers will receive more attention. Most of these are good. But remember -it is much easier to generate new income from existing and previous customers.
The following are seven marketing strategies, which can help you win the return during the holidays.
1. Attracting old customers through targeted marketing
You can use several different methods to locate previous customers.
In social media, you can only send posts and advertisements to the previous buyers. You can also reintegrate to those who visit your website through social media or search engine ads.
You can only send an email to the person you purchased before. This allows you to create special offers and use very specific messages. According to your data quality, you may want to narrow the scope until the person you buy from you at this time. Alternatively, some customers did not purchase during the holidays
, but only purchased at other times in the year. Check the complete list of our email marketing expansion.
You can also send postcards or letters such as postcards or letters to the current and previous customers.
Whenever you have a marketing to the client’s subset, you have the opportunity to use a very specific language for the audience you are in contact with. This can increase your chances of success and make you use a marketing budget more wisely.
2. Attracts old customers through personalized marketing
Personalized is very powerful.
It is the same thing to receive a special coupon of the company you have purchased through emails or postcards. It is another thing to get the same coupon with your name!
AutomateWoo allows you to do this by sending personalized coupons to previous customers by email. Using such coupons, you can even write personalized themes for your customers, thereby increasing their opportunities to read your email and take action based on your quotation.
AutomateWoo can also help you send a list of desire to remind you. Therefore, if you notice that some products appear on the wishes of many customers, sell these products. Then send a list of wishes to remind you that the items they want can now be bought at a particularly low price.
See what can you do for your business
3. Use Various forms of media
If you want to create the largest income during this holiday, you want to market marketing outside existing customers. You will do this through various forms of media. Don’t just rely on emails, social media or print advertisements. Use them all.
Postcards are particularly effective in contacting customers before. Why? Because you have won their trust. They know you. The same obstacles to increase their possibility of opening emails will also increase their opportunity to throw your postcard into the trash can. They will look at it and consider your proposal, more than newcomers.
If the postcard contains personalized discounts, the reaction may be higher.
But what should you provide for them?
4. Provide special offers for previous customers
The key to attracting old customers is exclusive. Let them know that they are very special.
You can do more things here, not just to provide 20% discount. We have discussed personalized coupons. But coupons are not necessarily discount. It may be for a special gift. You can provide free gifts to all customers who have spent at least $ 40 in your store before. Only previous customers can get free gifts. This shows that they are very special.
Photo https://bloomscape.com/\u003d3]
You can provide them with some form of VIP identity. This can include discounted gift cards, free delivery, free delivery, providing one day or super fast delivery for local customers, special discounts, participating in the competition, and so on.5. Holding gifts and competitions
Another special offer is a gift, painting or other types of competitions. You can provide these only to previous customers. Must let them know that they will win more!
For example: \”Each customer who consumed $ 100 or more before will receive $ 250 hotels Course. \”Or, let the prizes become a new product you want to try. A competition related to purchasing
is an excellent way to generate excitement. Previous customers would hope to participate.
6. Send the useful content they can use
Another good way to get new business from previous customers is to simply remind them of your existence, but in a useful way Essence
The restaurant can send holiday cooking skills, including some items in the menu. Retail stores can send holiday decoration tips, family gatherings this year, or to thank relatives for giving gifts.
Photo https://joecoffeecompany.com/\u003d3]
Each enterprise can make useful suggestions, skills, ideas and strategies that customers can use. You can use all the same media that have been discussed to send this content. This is the process:
Create your content. This can be blog articles, PDFs, operating videos, gift guidelines, etc. Write a good title and title for the content provided by you. Published the title on social media and emails, and then linked back to the page.
Send the content to previous customers and thank them for their business.
, of which! These customers will see your content, and some people use it. Some of them will buy, and you do not provide them with any discounts. You just helped them.
7. Stir out the content generated by videos and users
Finally, break the chaos of the holiday with a striking visual effect. This may be your video or other creative images. But it can also be a user -generated content, such as satisfactory customers use your product.
You can inspire customers to generate content by providing rewards for anyone who sends things.
The magic of integration into the season
In all marketing activities to customers during the holidays, remember to resort to emotions. Link your product with the emotional return produced as a gift. Next year, Joy (and Sales) will continue to spread, because more customers will share the same feelings as others they love.
AutomateWoo can also help you send a list of desire to remind you. Therefore, if you notice that some products appear on the wishes of many customers, sell these products. Then send a list of wishes to remind you that the items they want can now be bought at a particularly low price. 
You can provide them with some form of VIP identity. This can include discounted gift cards, free delivery, free delivery, providing one day or super fast delivery for local customers, special discounts, participating in the competition, and so on.