It has amazing products and excellent Woocommerce stores. Marketing is the only factor that hinders sales growth Essence Whether you want to attract new customers or encourage previous customers to buy again, Pinterest provides excellent opportunities for your store.
Let’s see why Pinterest is an excellent e -commerce marketing tool and how to use it effectively.
Why use Pinterest for e -commerce?
There are many ways to market your products online, from e -mail to social media, paid advertising, and so on. So why make Pinterest a part of your strategy?
Pinterest is currently the third largest social platform in the United States with more than 335 million active users. It is particularly welcomed by women -especially mothers -and people from high -income families. Therefore, if your audience meets these characteristics, it may be very suitable for your business.
But the most important thing is that shopping is the primary activity of 48% of Pinterest users. This number Far higher than other social platforms. This means that nearly half of the people on Pinterest dedicated to buying products. This is very suitable for e -commerce stores!
Many people think that Pinterest only focuses on recipes, fashion and home decoration, but 9.5 million Pinner participates in financial services. 69% use the platform to make technical and telecommunications decisions to create opportunities for almost all industries.
It is close to Pinterest
Although you may treat Pinterest as a social media platform like a search engine, it is very important to treat it as a search engine. Why? Because it uses algorithms similar to Google and Bing to determine what content and who shows. Its users are actively searching for clothing, recipes, DIY creativity, business skills, etc. Pinterest’s goal is to provide the most related content for their search.
Therefore, you should optimize your Pinterest content according to the target keyword, similar to optimizationHow to blog articles or product pages.
First select the correct keyword. A good starting point is to use Pinterest’s keyword research tools. Although this tool can be used when creating an advertising activity, you can use it without actual starting ads. You can insert the keyword creativity (such as \”healthy food\”) you may have, and Pinterest will provide you with related terms and search quantities. This is also a good way to produce content creativity!
You can also use Pinterest’s search suggestions. Type the start keywords in the search bar to obtain the complete list of related topics. For example, if you enter \”Autumn Fashion\”, you will also see \”autumn fashion clothing\”, \”autumn fashion trend\” and \”autumn fashion jacket\”.
Use these keywords naturally in the description and title of your PIN diagram, and don’t forget your Pinterest profile!
Then, create a PIN picture of potential customers who are interested in viewing, preserving and understanding more information. For more Pinterest SEO tips, please check this guide for Hootsuite.
How to use pinterest marketing products
1. Continue release
The success of the success on Pinterest requires consistent and frequent posts. Ideally, you will publish 5 to 30 times a day (depending on your business and audience), and publish to cover as many people at different times.
It sounds unstoppable? Keep in mind that you can publish new content
,
can also re -share the content of other people, and there are some excellent tools to simplify and automate this process.
For example, the Pinterest for Woocommerce expansion program will automatically publish your product to Pinterest. Update prices, photos or descriptions, the expansion program will change the PIN picture for you. It will also save the PIN diagram on multiple boards at the same time, adjust your product picture size to meet the recommended size of Pinterest.
To save the PIN diagram from blog posts, custom graphics or even Instagram posts, you may need to consider Use tools such as tailWind. It enables you to add a PIN diagram in batches at a time, and then you will be yourselfDynamics are arranged within the time period of obtaining the most participation. With the browser expansion, you can fix the content from anywhere on the Internet, from your store to related industry blogs. You can also add the existing PIN map to \”SmartLoop\”, and fix them over time, so you can share wonderful content at any time.
2. Add the group board
The group diagram is a shared graphic board around specific themes (such as fashion, food or travel). Many people can PIN diagrams and share on it. They are a great way to attract you to know the new audience that you are interested in what you shared.
You can directly find a picture board on Pinterest or add a community on TailWind, which are very similar. Each group has its own rules, themes and other rules, so please make sure to abide by these rules to avoid being deleted. Remember that these groups are about the community, so you can give you as much (or more) you get as much as possible by sharing the PIN map of other members on your own map board. This is also a good way to generate new content to share with you!
3. Use high -quality vertical images Since Pinterest is essentially a one Endless images and video sources, so you stand out very important! The first step is to ensure that your PIN map is vertical and high -quality. They should not be blurred or lost.
If you are creating a custom graph (such as charts, information charts or collage), please make sure that they are branded and professional. Gilmour did very well in designing the information charts that really stood out from competitors. This PIN diagram about saving water is just an example. It provides useful information for people interested in gardening, uses high -quality images, and is characterized by popular brand colors.
If you use Pinterest for Woocommerce expansion program, you can also automatically add Open Graph to your product PIN diagram. This helps to read your product details and add information such as names, descriptions, price, and inventory availability, so that they can stand out from other static images around.
4. Don’t just promote like Facebook, InstagramLike other social media platforms, you don’t want to sell, sell, and sell -not many people will respond to this. Instead, share useful information and content related to your product.
Create a panel with gifts and add your custom jewelry with other shops with items. Provide explanations of grinding coffee beans. Share the recipes that are just characterized by your barbecue sauce. Publish clothing creative containing your T -shirt.
Layla Sleep is a mattress company with a section specifically introduced sleeping skills, including content from other Pinner. Although this does not sell their products directly, this is useful information for those who want to improve sleep and may finally buy new mattresses.
SOXS is a company selling socks. Its board covers all content from gifts to clothing matching. They even have a board specially designed for cute animals wearing socks.
Therefore, please take the time to think interested. 5. Make full use of evergreen content Over time, Evergreen content maintains correlation with your customers and \”freshness\”, not affected by trends, seasons or dates. This is your bread and butter content, because you can use it over and over again without getting old.
Don’t be afraid to use this type of content to fill the gap in your Pinterest schedule, especially if you first set it to the top for some time. You will be able to get it in front of newcomers, and at the same time remind those who see it for the first time, your product is very suitable for them.
6. Effective advertisement
Investing a little money on your most popular PIN map or promoting the upcoming activities or new products may be a good strategy to transform your views into sales. You can choose a variety of advertising formats:
Standard advertisements. These simple pictures look very similar to ordinary PIN pictures, but can cover more people.
Video ads attract attention through exercise instead of static images.
Shopping advertisements are essentially transformed into a product of advertising.
Rotten advertising allows people to browse multiple pictures at a time.
Collection, it uses a hybrid visual format of a mixed lifestyle image and video.
But no matter which format you choose,It takes time to consider your goals, budgets and audiences. Do you want to add traffic to your store, get email subscribers or convert customers? How much do you want to spend every day? Do you want to show your advertisement based on specific gender, location or interest? All these factors play an important role in your advertisement.
Do you need a little guidance? HootSuite deeply introduced how to create Pinterest ads. 7. Try to collect PIN Figure Favorite PIN map is an interesting way to share inspiration and products. There is a main image that displays a single product contained in the image and a link to your store. For example, if you sell home decoration, there may be a main photo of a restaurant on your website, which includes a product link pointing to the table lamp, carpet and meal cushion. The possibility is endless -creating a collection PIN diagram for clothing, gardens, meals, gift boxes, etc.
8. Don’t forget the video
When you think of Pinterest, you may first think of images, but the video is becoming more and more popular. Since the video is automatically played when someone scrolls the video, they are a good way to attract attention and encourage viewing.
This is a makeup tutorial, cooking video, DIY project drill, product demonstration and other high visual themes A great opportunity. You can upload the video directly to Pinterest or fix them from your website.
9. Add to the certification merchant plan By adding verified merchant plans, you are actually being reviewed by Pinterest. This makes you look more legal in the eyes of potential customers, and also provides you with some new features for you to use. Your product will be displayed in the relevant PIN diagram to attract people looking for new brands. You will be able to access the tools with high -level analysis functions. You can also enable a special store label on your personal information so that you can easily find all the purchased PIN pictures.
BloomScape is an online store selling plants and supplies. Its Pinterest personal data has a store label. It divides their product PIN diagram into easy -to -click groups: all products, categories and the most popular products. This is a good way for potential customers to quickly understand the available products.
10. Let others share your content easily
Of course, you still, you stillWant website visitors and customers to share the content on your website as much as possible to their Pinterest account.Add the \”PIN IT\” button on your website, and they can share everything from product to information charts, clothing inspiration and recipes.This is an excellent way to attract the new audience without spending a penny.
Pinterest expanded by WooCommerce will automatically add a saving button to all your products, so customers can add them to their charts with one click. Make full use of Pinterest You can also succeed on Pinterest through a little work and consistency.Focus on creating related, useful contents, design attractive images and videos, and optimize your PIN map for the correct keywords, you will embark on the right path.
Do you want to lift your legs?Start using Pinterest for Woocommerce expansion.
If you use Pinterest for Woocommerce expansion program, you can also automatically add Open Graph to your product PIN diagram. This helps to read your product details and add information such as names, descriptions, price, and inventory availability, so that they can stand out from other static images around. 
