Influential marketing is an inevitable by -product of social media. Why? Because it is basically a super -charging recommendation letter. This is a large -scale word -of -mouth advertisement, provided by a large number of followers and social media users with high participation. Thousands or even millions of people can understand your business from the influential influences they already know, like and trust, instead of finding your comments one by one.
If you do well, the influential marketing will work. A study found that 71% of the companies using it indicate the quality and traffic brought by the influential marketing more than the quality provided by other channels.
Is the influential marketing suitable for your business? Continue reading to learn more information and make decisions.
What is the influential?
Influential people are not just loyal followers -they have tools, authority, and credibility to convince a large number of people to take actions that are conducive to your business. Some of them may be well -known celebrities, but please remember: If celebrities do not use their platform influence behavior, they are not influencers.
The influencer may not be a household name. They may be bloggers, entrepreneurs, or people with authoritative or professional knowledge in a specific field -they may know a lot about specific themes or areas. The important thing is that they are celebrities of the audience. Even though most people in the world do not know who they are, for their followers, they are comparable to the famous athletes and actors. The influencers can be reporters, industry experts, and even scholars.
They may have an impact on a media channel or a few media channels. They may use social media channels such as blogs, podcasts, YouTube or Instagram, Facebook, LinkedIn, Tiktok, or Pinterest to contact their audiences. In terms of quantity, Instagram is the most popular channel for social media influencers, but the influential marketing must be filtered through your business details. If you sell high -end beauty products, your method may be very different from those who provide business tools.
How to interactIf you have anything to do with influenza, you can only benefit from the influential marketing. To build one, you should first look for ideal candidates who are consistent with your business interests, products, goals and values. The following are four useful steps, which can help you start from the correct perspective of the influence. type. Macro -influentials often have 100,000 to millions of followers. These may be popular cultural celebrities, but may also be industry authority. For example, influential people may be an expert, and he is regarded as a \”first choice\” source of the trusted information about specific hobbies or interests -such as Bob Vila’s home decoration.
The audience of miniature influencers is relatively small, but usually has a greater dedication spirit and participation. It is measured in the frequency of someone who likes, comments, preservation, or other ways to interact with posts. A study found that the average participation rate of less than 1,000 followers was 15%, while the average participation rate of more than 100,000 influences was only 2.4%. The participation of inspectors is always important: if they have 100,000 followers, but their posts only have a few comments, which may indicate that they are not suitable for your marketing needs.
If your business operates in a smaller niche market, you may not need to pursue \” \”Big fish\” may be charged tens of thousands of dollars to release your business macro influence. On the contrary, you may be sure that 5-10 bits may have a greater impact on your target audience. What do you do n’t like at lower costs and easier good results?
2. Find the most influential person to represent your business Once you understand the type of influence you are looking for according to influence and participation, the following is a need to consider Some matters to ensure that the person you contact is consistent with your business: Do they publish the content related to the content you provided/sell, are they an expert or authoritative person in your business field? Does their values \u200b\u200bmatch your values? Does their influence make you feel uncomfortable? This is very important because you ask someone to speak on behalf of you! One way to determine the influence suitable for your business is to seek suggestions from your current audience. Who are they listening and following on social media? Which podcast did they subscribe to? You can investigate by email or social media to learn more about attracting audience attention.
Next, look at your competitors. What influences they are using? Do you like its impact on their marketing? Can you do something comparable -or better things?
You can also use various online tools to maximize the marketing, such as the tools listed in this article. 3. Select the platform
First select a network to start. You can expand at any time in the future! Ideally, choose a platform for your company to exist and follow. Considering the population statistics of various platforms and how they are consistent with your business. Here are some good suggestions about how to choose the right platform to start.
4. Interesting people with influential
Generally, you can initiate a dialogue with the contact information listed in his personal information through private messages or through the influential person. Many companies first create contact by sending free things -they share products they like to affect and promote. Although this is important for products that absolutely need to experience themselves, it may also put too much pressure on the influential. Emails that send indifferent requests for help may be ignored, especially when they receive a lot of requests.
You want to respect and stand out. You can start with someone who is in contact with some ways. There are some ways here to do this:
Like or comment on their posts Let your comments be useful for The audience is useful and rich in information [ 123] Share their posts
Review their products
Actively interview them and make sure to share with them when publishing -at your social media account or elsewhere —— In this way, they can also promote it
- How to create influential marketing activities
Keep it true and follow -up. gain one’s trust. Don’t take this relationship as a transaction. Keep raising!
Once you win the trust of influencing, you can reach an agreement. It is best to ask the lawyer to provide advice on you, but you can also find the help of influenza institutions or other third -party services. Then, jointly create a marketing activity you want them to implement. In order to keep your creativity continuous, this article provides a great example of some large advertising series.
The following are the key points that need to be remembered:
If you can let influential people publish many times instead of once, the event will be more successful.The development of social media is too fast, so that a post cannot have much impact.Therefore, buy or arrange a few posts from every influencer you are in contact.
Be sure to track your results.If you want to provide specific sales discounts, please include coupon code, tracking links, or subsidiary code so that you can monitor the traffic and purchase situation generated by advertising activities.You can also create a unique theme label to track the participation. Learn from experience!After the activity, the evaluation of which is valid and which are invalid.Courses are implemented in the next activity.The more activities you conduct, the better you have for them, and the more your business influence and income will increase.
