Seven methods to improve the vacation order process

Holiday brings huge growth potential for the online store. This year, with the COVID-19’s Face -to -face sales decline, we can look forward to a recorded season. But in order to make full use of the holidays, it is important that your ordering process must be streamlined and efficient.

Let’s take a look at the seven methods to implement it.

1. Simplify your checkout experience

According to the data of the Baymard Institute, 21% of users abandon the shopping cart because the checkout process is too complicated or too long.

Why? Because browsing many steps may be time -consuming and frustrating. Check your checkout before the holidays and complete the checkout as quickly as possible. There are only some ideas here:

Switch to a page to checkout

By putting everything on one page to simplify the checkout form. Customers can add and delete the products to their shopping carts, fill in their transportation details, and complete the payment without waiting for another page to load.

Shopper can buy faster and reduce frustration, and you will start seeing More transformation.

Enable visitors to checkout

Although many people want to create an account to track their orders or management payment methods, it is required to register only the process of those who want to check out quickly.

Enable visitors’ accounting function allows potential customers to have the opportunity to complete the purchase without filling in all account details. You can open the visitor to check out by the

WOOCOMMERCE → Settings → Account

in the WordPress dashboard. Provide a fast payment method

Your customer is very busy, especially now. If they have to search their credit cards to check out from your store, they may be distracted and will never complete the purchase.

Consider providing fast payment methods, such as PayPal or Apple Pay. Then what they have to do is log in to their third -party account for purchase. In fact, the data shows that Apple Pay is 60%faster than the traditional payment method, which doubles the conversion rate of the owner.

Delete unnecessaryThe checkout field

Although woocommerce provides all the fields required to collect valuable information from customers, sometimes they are not all necessary. For example, if you usually do not sell products to the company, you may need to delete the company name field.

The fewer fields, the faster the customer checkout, and the less likely they are shopping in other places. Learn how to customize the Woocommerce checkout field.

2. Recommended products

During the holidays, a larger percentage of people may buy gifts among your customers. They know what their friends or family are interested in, but they may not be sure what they want to give them. This is where the product recommendation is particularly useful.

The combination of additional sales, cross -sales and recommendation products to help customers find what they need in a shorter time and increase your average order value.

Suppose you are a home furnishing shop, and someone comes to find Christmas cloak decoration. They found a set of socks they like, instead of checking the entire directory to find matches, they will also see the recommended perfect flower ring on the bottom of the product page. Then, when they settled, they found that they only needed to pay a small amount, and they could embroider the first letters on the stockings. They leave with the perfect holiday cloak, and you will eventually make more money.

3r Other navigation tools to help your busy customers accurately find what they are looking for:

Use clear and meaningful language

. Your visitors should be able to accurately determine which products will appear on specific pages before clicking.

Add bread crumbs

. Bread crumbs are auxiliary navigation systems to prevent users from getting lost during browsing. They make them easier to understand their position and return to their last page.
• Consider drop -down indicators

. The drop -down indicator is a small arrow in the main menu, allowing visitors to know that they can hang to view more pages. Do not let customers guess the location of the additional information.

• Don’t forget to search!

If the visitors use search to find what they need, they will double the possibility of buying products, so please always add a search bar in obvious places -header, foot or sidebar. We recommend Jetpack Search to gain dynamic and fast experiences.

• If you are looking for more guidance, please check our articles on how to create effective navigation.

4. Enlighten the list of wishes What to allow them After preparing, use a better way to encourage customers to return? When looking for gifts, people want to explore many different choices before making decisions. By opening a list of wishes on your e -commerce website, potential customers can create their dream product list, and they can return when they are ready to buy. In addition, when the customer adds a certain product to a wish list, it feels like buying a small commitment later, which can increase your opportunity to sell. Detailed understanding how to add the wish list to your WooCommerce store.