There is no success overnight. Behind the sudden rise of almost any company or organization is many long -planning nights, a large number of tests and errors, and spending a few hours to study tiny details.
It takes time to build your organic social media attention. This is a worthy investment, but when you need to promote early income, it is unlikely to be a miraculous solution. The same is true of search engine optimization or establishment of email lists. These can provide some of the best long -term returns, but they will not increase your income of tomorrow .
Whether you have just started or have been at the beginning, some fast victory can make your morale high and prove that you have a good idea. In addition, you can continue to invest in greater long -term efforts with these small income and energy. Here are some ways to make your store win quickly.
Google Advertising/Google Shopping
If the search engine optimization is a long -term strategy, is there a way to cut in line? Yes, a little!
Imagine that you sell custom carved leather circles for cats. The word \”customized leather cat collar\” first appears on Google to generate a large amount of high -quality traffic. However, when you continue to rise in organic rankings, you can pay for the top position.
The cost varies depending on the popularity of the keyword you positioned and how many companies bids the same display position. But every time someone clicks your advertisement (triggered by the keywords you set), you usually pay a few dollars. This is why this advertising payment structure is called the reason for paying for payment or PPC.
You can increase from a zero website visitor to hundreds of people within a day. Therefore, if you have a budget and you only need to increase the traffic, consider treating Google ADS as the source of your first fast victory.
但请注意：大多数PPC 活动从一开始就利润不高，因此最好从小处着手，并使用获得的数据来确定哪些关键字最有效，改进您的产品页面，并加强Other marketing tasks to increase the cost of each transformation and your profits increase.
You can also use this strategy to test the keyword creativity of the long -term SEO target. Use AdwordS uses these words to increase traffic and determine which words will generate traffic to customers.
Read our posts on e -commerce search advertisements for beginners to learn more information. If you are ready to start using it, Google ADS and Marketing expansion program is really helpful.
Re -marketing
Most customers will not buy it during the first visit. Therefore, finding the way to follow up can significantly increase your sales. If you haven’t done this yet, please be ready to win quickly! For some stores, this thing can be reversed overnight.
The simplest re -marketing advertisement uses the labels on your website to track the visitors. Then you can use display ads (for example, banner ads you see on many popular websites) to remind visitors to continue shopping!
These may become very complicated -for example, providing free delivery discounts for non -conversion flows for non -conversion flows Or show people a specific product that they have viewed with temporary discounts -but even basic re -marketing activities will have a significant impact.
If you avoid re -marketing because of their technical nature, please join! With the same Google ADS extension, you will have a good start.
But not all re -marketing strategies are the same. A possibly feasible idea: as long as you remind them you are here. Show your brand, including some product photos, and add \”Shopping\” reminder now.
But there are some more effective ideas here:
Create an audience, including the visiting everyone who has visited your website in the past 7 days but has not yet purchased. Advertising with promotional code is delivered for free delivery.
- Show people the exact product they have viewed to remind them of their love for your store.
- I have kept in touch with everyone who visited your website in the past year. When you have the next big promotion, please announce to everyone in this audience by showing the advertisement.
These advertisements are very cheap, and they are very targeted, because they only provide to those who are interested in your products. Learn more about using Google for re -marketing.
Don’t forget -marketing is also applicable to social media. Use FacebookFor Wookommerce extension to install pixels on your website (Facebook’s re -marketing label).
Then, for everyone who has recently visited your website to create a re -marketing audience. Facebook will match anonymous visitors with real Facebook users. Now, you can show advertisements to them when people browse their favorite platforms. Compared with conventional banner ads, these marketing information usually looks less obtrusive and more attractive, so mix them together to achieve the maximum results.
Reward: You don’t have to have an Instagram account or you can put Facebook ads on Instagram. Learn more about using Facebook for re -marketing.
Regular income No matter what you sell, if the customer sell When you come back, you will make more money.
By providing subscriptions to make things simple, you can turn a one -time purchase of $ 40 into a recurring revenue flow of $ 480 per year.
There are many ways to do this. You may think of gift boxes or \”Fruit this month\” club. However, if you sell novel T -shirts for the niche, then someone may want to buy a new one month for discounts. Does it sound too frequently every month? To subscribe with WoOCOMMERCE, customers can choose the clauses that are most suitable for their needs -maybe more suitable every three months.
You can use almost any type of product to do this. Suppose the eye drop you sell is about 60 days you know most customers. In exchange for discounts, please invite them to subscribe so that they don’t have to worry about re -ordering. Customers will be glad that they do not use their most important items. If they know that new goods have arrived, they will not want to pay more than three. To be sure, this will increase your average customer’s life cycle value and annual income of your store.
Email marketing Now, we have said before, we have said before, we have said before, we have said before, we have said before, we have said before, we have said before, we have said before, we have said before, we have said before, we have said before, we have said before, we have said before, we have previously said that the establishment of an e -mail list is One long -term strategy. It’s true! Therefore, there are two possible situations here:
1. You have already operated for a while, and there is a continuous customer list that allows you to sell them to them.
If you haven’t started to take office yetWhat kind of email marketing plan is a major opportunity for your store. It is easier to get a return customer than looking for new customers. Therefore, you should send at least one regular communication email to inform the previous customers about new products or information about the upcoming limited promotion.
It is not necessary to sell immediately. Provide advice on the latest developments of your company, provide suggestions on products you sell, or share other news that your specific market may be interested in. The goal is to remind people your existence and capture duplicate business. Those who bought three years ago may have completely forgotten you, so they start sending emails regularly to them.
If you are already doing some email marketing, you can pass more powerful and structured The procedures for automation and automation quickly increase the revenue of the store. Most of the trains have been abandoned. But email programs like AutomateWoo can send messages to them when the customer leaves your website without completing the purchase. This can significantly increase your conversion rate! But it does not stop there. Using AutomateWoo, you can quickly increase income through other functions, including:
requesting comments or providing follow -up emails for other customer service recommendations.
SMS notification.
Remind emails when the desire list project starts selling.
- Personalized coupons that increase the average lifelong value of customers.
- It is recommended that buyers can be your best supporter.
- 2. You just started using emails.
I have worked hard to become a great person from the beginning. Use email automation tools to minimize abandoned shopping carts and maximize duplicate business.
But this will not help you get the original sales. So, what if you do not have an email list? First, pass the temptation of buying random lists and explosion with marketing information. These are usually unreliable -they have a lot of fake emails and even those who are not close to your target audience -and may allow you to send trouble when you send the information of the e -mail service provider Essence
On the contrary, find opportunities to cooperate with existing organizations, non -competitive companies or influential people,They indeed have a reliable email list, which contains people in your niche audience. Some of these resources may send their own regular news communication, and you may be able to negotiate a feature in their next version. Or, influential people may be willing to send emails in exchange for free products or a small amount. By connecting yourself with those who trust the market, you will immediately gain a little trust for yourself.
The concept of the influential marketing
The concept of the transfer trust is the popularity of the influencer marketing so popular s reason. Influential people have a special audience in their niche market -their followers choose to pay attention to them because they appreciate their content and believe in their tastes, opinions and suggestions. Although few brands can afford the cost of hiring Kardashian, many influential influences may be willing to promote your store with some free products or services. Suppose the products you sell have attracted fans of specific sports. Google ADS is great, but sales may be hit or missed because your advertisement may be displayed in less related words. Or, when someone wants to buy gifts for loved ones who like this sport, your advertisement may be put on. This is good for one -time sales, but not long -term. What is better? Determine the most loyal fans of this sport, those who will return to you again and again.
You may not be able to cooperate with the largest superstar in this sport, but you may find one Popular commentators, bloggers, or other influential people, while obsessed fans are much less. A very cheap partnership will allow you to stand in front of a highly targeted group. Combining it with the re -marketing and e -mail strategies mentioned earlier, you will find a group of new loyal customers.
The correct partnership can definitely bring huge victory -fast. Understand more information about marketing of e -commerce influenzers.
Added sale and cross -sales Because it is difficult to find new customers, you hope to maximize the use of each opportunity to increase the average scale of each order. One of the best ways to do this is to recommend an additional or supplementary product (cross -sales) or upgraded version (additional sales) of existing products they are interested in. Using product recommendation extensions, you can sort additional sales and cross -sales according to categories. Therefore, if someone adds toys of a certain age groupAdding to their shopping carts will also appear proposal for the age group. It is easy to classify things, but it is the most meaningful to your business.
Are you ready to increase your average order? Read more information about cross -sales and additional sales of e -commerce. Or, immediately start using product recommendation expansion.
More powerful product page
To some extent, the more information you provide on the product page, the more likely the customer will find the answer and see what they need to buy evidence.
What should you include? Comments, excellent product descriptions, detailed specifications, return policies, contact information, and
pictures
If there is only one picture of each product, adding a second one may lead to the rapid growth of sales. People hope to see most products in various applications, angles, lighting, etc. They want to see the perfect studio quality version
and
the real \”lifestyle\” version. Show your product in more than one
method
(literal meaning), and observe the improvement of the conversion rate.
People usually believe in the opinions of others more than you, and even the opinions of strangers, because they know you have bias. Including comments can bring magic for your store. Try the Product Reviews Pro to receive more powerful comments, including pictures and video editing.
The great product description is far beyond technical information, but they are not just fancy and meaningless words. There is a strategy behind all of this -you can master. Learn more about the description of excellent products. You are ready to win online If you are using woocommerce, then you are already on the right track. If you have already operated for a while, you can immediately increase your conversion rate by re -marketing advertisement or email automation.
If you just started, please implement these things from the first day to make full use of your opportunities. You can quickly attract traffic through Google ADS, or get instant credibility with the support of influential people. But no matter what you do, you must understand that no e -commerce store is famous overnight. Constantly study, grow, and improve to find your successful combination.
