All the basic value brought by marketing, inventory management and employees to the enterprise, if there is no best For the checkout process, sales cannot cross the finish line.
The amazing number of online shoppers went to the checkout page, but gave up their shopping cart. The research is different, but the incidence rate is about 70%
1 . If you can reduce it to even 50%, how much will your company get?
Paypal found that a typical large e -commerce website can increase its conversion rate by 35%through a better checkout design, which will be worth $ 260 billion in the United States and Europe. This is a rare opportunity for you to help increase sales by improving this part of the store.
Let’s take a look at the six methods to increase income and promote more sales by optimizing the online checkout process.
1. Provide one -click checkout
Shopper abandon the shopping cart for various reasons. One of the reasons is that the process is too time -consuming or too complicated.
Take unnecessary steps. Cancel the requirements for creating accounts during the checkout process. Reduce unnecessary fields.
When you use its payment processor, you can achieve one -click checkout. Free PayPal Checkout extension is a good choice.
2. Optimized mobile phone shopping experience
The same study mentioned earlier found that although half of the online browse occurs on mobile devices, the mobile conversion rate is still much lower than that of desktop or tablets computer. Why? It’s not just that small screens make viewing and comparative projects and navigation pages more difficult. Because the page loading time, too many fields, limited payment options, and the most important thing are concerns about security, mobile conversion will also decline.
42% of consumers are dissatisfied with the mobile checkout experience, partly because consumers’ expectations for the checkout page are inconsistent with the function of merchants. Due to the subordinate user experience, the merchant struggled hard while giving up the checkout.
Safety is also an important factor. The reason why I prefer to browse and buy it later. ifYou provide a good online experience, and the possibility of returning from 3 will increase by 47%. Make it simple, you may get more than one disposable customer.
So, what can you do to improve your mobile shopping experience? Accept a variety of payment methods. Towards the loading time by minimizing advertising, plug -in and graphics. Use PayPal to speed up the checkout process because it can automatically fill in the address and payment information, which is usually very troublesome on mobile devices.
By accelerating the needs of the process and eliminating the needs of using physical credit cards, people may reduce concerns about security.
3. Provide and promote \”buy first and then pay\” as a payment method
Consumers want to choose. They want flexibility. They hope to buy what they need while managing budgets. If you give them this flexibility during the checkout process, customers may be more likely to complete the purchase.
to provide them with the choice of buying and paying later to provide this kind of financial flexibility A good way.
Fortunately, PayPal Checkout contains PayPal’s later payment options, no additional costs:
Later payment is a short -term financing. Services allow customers to pay interest -free purchase fees, while companies can pay in advance.
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Paypal Credit
5 (only the United States) provides special financing for large purchases. Customers can make payment over time, while companies can pay in advance.
Compared with companies that have not promoted PayPal Credit on their website, the sales of PayPal Credit’s sales on their website increased by 21%. 6
Do you want to know how your checkout process is achieved
Marketing target, such as increase the average order scale
? By adding news about PayPal’s later payment options. PayPal Checkout expansion program can help you include dynamic messages in the store, which means that it will change to display the correct offer based on the viewing product -PayPal pays later or PayPal Credit.
3] When using the PayPal Credit message on their website, the overall average PayPal order size of the enterprise increased by 56%. 7 So big!
Bei Bao can also provide motivation for the store. 64% of consumers said they are more likely to shop in retailers who provide interest -free payment options.
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This may mean more sales conversion and more money.
4. Provide subscription and regular payment services
In 2020, only in the United States, subscribing to e -commerce sales will reach nearly 20 billion US dollars 9
, it is expected to by 2024 to 2024 Annual sales will exceed $ 30 billion.
Finding a way to add subscriptions or membership options to your company is a very intelligent move. You can use WooCommerce subscription and PayPal Checkout to easily set.
McKinsey has identified three subscription modes. Find the most meaningful one to your business:
Rakes and dog food and other products.
curatorial -provide members with a variety of choices. This is suitable for clothing, beauty and food. Visit -Create a special club or exclusive opportunity and discount. In terms of marketing, replenishment has attracted the urge to \”save time and money\” shared by almost everyone. The curation attracted the pleasure and pleasure of being surprised and happy about diversity and unique items. The interview appealed to feel special wishes.
5. Provide additional sales and additional products
Putting related product recommendations, gifts, accessories and other timely discounts on the checkout page are good method.
Special transport discounts are a way to implement this strategy.
Woocommerce provides some great extensions for additional sales and additional components, such as product additional components and product recommendations.
Understand more information about implementing effective additional sales.
6. Increase trust and security
82% of consumers believe that when considering how to pay online or mobile shopping, payment information security is very important.
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This means that you should choose your word carefully. \”Safety checkout\” is better than \”checkout\”. You \”verify\” your email address instead of \”re -entering\” it. Trust seal, badge, return policy, guarantee -these things can play an important role in winning trust and making consumers confident in the security of your website’s checkout process.
Easily upgrade the checkout process
PayPal uses free PayPal Checkout expansion program to help you upgrade the checkout process. PayPal Checkout includes PayPal, Venmo, and immediately purchased, subsequent payment options, and main debit cards, credit cards and local payment methods to provide a one -stop checkout experience for your customers. It allows customers to use 26 different currencies one -click payment without leaving your website. It includes later payment options, such as PayPal’s later payment and PayPal Credit.
Use PayPal can improve the shopping experience and reduce the abandonment of shopping carts, thereby increasing sales.
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The content of this article is for reference only. Before making any commercial decision, you should always obtain independent business, taxation, finance and legal suggestions.
US retail e -commerce performance indicators, Salesforce Commerce Cloud, Emarketer Insider Intelligence, visited on December 9, 2020.
Forrester Consulting represents Paypal’s commissioned research, September 2020. In the new era of navigation payment, Yipuson jointly studied, visited on December 9, 2020.
Regarding future payment (Payment 4): Consumer late funds may be applied to unpaid funds and vary from consumers’ residence.
The loan provided by California residents was conducted or arranged in accordance with California financial lender’s legal license.
PayPal, Inc. is the permission of Georgia installment payment lender, NMLS #910457.
PAYPAL CREDIT must be approved by consumer credit.
According to PayPal’s analysis of the internal data of small and medium -sized market merchants with an online sales of 210 years, the average annual sales increased by 24 months. Continuous DCC transaction volume from January 2016 to November 2019.
Internal data of PayPal in 2019, the general PayPal AOV is increasing with the average PayPal Aov compared to merchants who use PayPal Credit messages.
In May 2020, online research commissioned by PayPal and conducted by Logica Research involved 2,000 American consumers, half of which were PayPal Credit users, and the other half was from May 2020 in May 2020.Non -PayPal Credit users.
US subscription e -commerce sales, Emarketer Insider Intelligence, visited on December 9, 2020, March 2020.
When you use its payment processor, you can achieve one -click checkout. Free PayPal Checkout extension is a good choice. 
Later payment is a short -term financing. Services allow customers to pay interest -free purchase fees, while companies can pay in advance. 
Bei Bao can also provide motivation for the store. 64% of consumers said they are more likely to shop in retailers who provide interest -free payment options. 