Nine new strategies of the 2022 Course Voucher Marketing Strategy

Research shows:

Customers use coupons to spend 25% more than discounts

48% of customers will buy earlier when there are coupons with coupons

37% of customers purchased more

However, what is the effect of your actual use of coupons to increase business? It may be very difficult to use traditional methods to promote coupons, such as listing them in coupon catalogs and articles. You need to take more proactive methods to get more benefits.

In this article, we are studying the coupon marketing strategies you may not have used. Incorporate these ideas into your coupon marketing strategy, you will see the sharp increase in income, average order value and customer retention rate.

Let’s dive into the water.

#1. Using push notification to promote your coupon

One of the most popular methods for promoting coupons in the past two years is to use push notifications. But you can usually see it in mobile applications. We have seen some truly creative push notifications to promote different products.

Come to promote your coupon code.

We recommend using Pushengngage to create a push notification activity for your business.

Pushengngage is the world’s number one push notification software. You can create a strong push notification activity within a few minutes without writing code. All you have to do is to create your coupon code and send a push notice like this from your Pushengage dashboard:

If you are willing You can even promote the coupon code in the automatic push notification activity. This includes:

Shopping car with coupon code to give up activities can be more effectively converted

Inventory alerts with discount code to combat the \”missing fear\” of the bookcase (missing \”(missed fear\” ( Fomo)

Forms a notice of abandonment, bring back a quotation
• and more! If you are a new notificationFor your hand, please check this article about pushing notification examples to get some inspiration.

#2. Create a vanity coupon for your subsidiaries Entry members may be a very good way to increase income, without having to spend a lot of money on advertising. But alliance marketing has its own challenge. Suppose you do it on an affiliated company.

It seems difficult to promote the universal coupon code because no one remembers the code. We recommend creating a vanity coupon code for your members and influencers. But it is time -consuming and difficult to create a coupon code at a time.

We recommend using AFFFILIATEWP to manage your subsidiary.

AffiliateWP is a WordPress plug -in that allows you to create a member plan for your products and services. It is easy to use, highly reliable, and requires zero -coding.

The best part? AffiliateWP allows you to use completely automated tools to develop your membership network.

One of the tools includes a vanity coupon plug -in. By using vanity coupons plug -in, you can allow your members to ask for custom coupon code they created.

Custom code can immediately increase the conversion rate of coupons. This also makes the subsidiaries very happy. They can choose their own code, get a high conversion rate, and earn a lot of additional income through recommendation!

Do not love?

If you are working with multiple top influencers, you can even double your efforts to enable the custom member URL and vanity coupon code:

[ 123]

These two plugins can provide a great customer experience together. You only need to click a few times to set up.

#3. Add discounts to lead magnet

Lead magnet is any content product, you can use them to produce a bunch of potential customers for your business. In the past ten years, lead magnets have become very popular. One of the most commonly used lead magnets is welcome to quote. Welcome quotation is the offer for new subscribers and customers.

Look at this super clean welcome pop -up window:

You can use the first purchase discount as a magnet to attract Viewers’ emails. Then, after they complete the registration, send them a coupon code to them by email. However, discounts are not the only discount you can use lead magnet promotion. You can even create a video pop -up window to persuade visitors to register email communication and tell them the coupons in the video.

View these lead magnet examples and make creativity in your promotional activities.

#4. In your coupon marketing strategy, it includes a limited time discount

Another good choice is the countdown pop -up window. The countdown pop -up window adds the customer’s fear of missing. Therefore, when you provide a quotation combined with the running clock, you often get more conversion.

We recommend using OptinMonster to create a countdown pop -up window.

And extended email potential customers to generate almost everything needed. If this sounds a bit far -fetched, it is really not. We have used this plug -in ourselves and we like this experience.

View this example to understand the potential customers of the online seminar with countdown to generate a pop -up window:

You can use coupons with coupons Do the same thing. Promotion can be a simple discount provided only within a limited time. If the visitor registered before the countdown end, you will send them a coupon code they can exchange.

Using OptinMonster, you can get a drag -and -drop Optin builder. You can easily create high -conversion lead magnets and pop -up windows without any coding experience. But this only touches the really powerful surface of OptinMonster.

View the complete functional subdivision in our comments on OptinMonster.

#5. Use customer segmentation to promote different coupons

You don’t have to create a new email to guide magnets or pop -up windows to promote your coupons. You can simply use existing electronic mailPiece list sends a coupon code. But conventional email explosions will not reduce it. You may eventually enter Gmail’s \”

promotion

\” tab, and all marketing emails will disappear in the tab.

If you want your email subscriber to really see and use your coupon code, you must personalize the discount.

What did you do? Well, Sephora has done a good job in showing different types of discounts to its subscribers through the creation of multiple customer groups.

In the example, Sephora showed two separate discounts based on the total expenditure of the customer. You can easily complete this operation by email service providers (such as Constant Contory), which allows you to use custom workflows to create automatic emails.

You can also use the Pushengage API to create an automatic push notification like this. It is also easy to create segments in your push notification subscriber list. So check it out.

#6. Diversity of transactions in the marketing strategy of coupons

The discount code is very popular because everyone wants to save money. But discounts are not the only discount you can promote.

Suppose you create discounts as part of the coupon marketing strategy. You may get a lot of conversion. But do you still have to make a profit? On the contrary, you may eventually lose money.

Of course, if your client likes your brand and keep ordering with you, you can make money. But this is a long -term plan. What about this quarter? Gim’s birthday of the accounting department is approaching. You really give him a muffin instead of salary, because you give you 50% discount for all your customers? Maybe you can provide customers with other things. Such as …

Free shipping

Waste shopping cart discount [123 ]

You can get free gifts to buy

BOGO (buy one get one free) discount

Recommended bonus for new customers

There is a lottery draw

[ [ 123] All these ideas are also very attractive to customers. You don’t have to go bankrupt to get new customers. The coolest part is that you can create coupons for all these discounts. So, pleaseThe use of different types of coupons is used as part of the coupon marketing strategy. In addition, the last idea (gift draw) is obviously winner. Let’s talk about it next.

#7. Create a virus competition to promote your coupon

Social media competitions to help small companies grow into a brand worth millions of dollars. This is not to say that anyone can do it. There is a correct way to use the competition to develop your business.

Look at this gift competition example:

• This activity is easy to set up, and anyone can participate. But what if you only created a competition for customers? If it is not for customers to participate in the competition, you can simply ask them to buy something (anything) from your website. Just give them a coupon to make them easier to make a purchase decision!

If you are worried about how difficult it is to create such a virus gift, you only need to use RafflePress.

Rafflepress is a visual gift constructor of WordPress, which can help you create and run competitions and gifts for your website. You can create a custom gift, which contains specific options for who can participate, what they must do, and what prizes are.

Rafflepress is a plug -in beast. You can do a lot of things with it. Therefore, we recommend that you check our comments before buying a plug -in. But please rest assured that this is absolutely worth it.

If you need some gifts and competitions, you should also check this articles about verified competitions.

The beauty of creating virus -type gifts is that you will see that the participation will soar immediately. Therefore, if you do not, you should consider creating a customer loyalty plan.

#8. Establishing customer loyalty plan

82% of companies agreed to retain cheaper than acquisition. Therefore, one of the core goals of the coupon marketing strategy should also attract loyal customers by repeating purchases on your website.

A very simple way to increase customer loyalty is to create a customer loyalty plan.

Loyalty rewards allow customers to fans and inspire them to continue to buy from you. You canSet up notifications to promote your loyalty plan and get more participation from the process.

One of the core rewards you can provide in the loyalty plan is to send exclusive discounts and coupons to customers registered. Professional reminder: The coupons in your reward plan cannot be the same as the coupons provided by you to other parts of the world. Your loyalty plan must provide real exclusive coupon code and exciting transactions. Otherwise, the reward system will lose all the meaning. #9. Use analysis to understand which coupons are the best effect

How do you know whether your coupon marketing strategy is effective?

Very simple:

Check the number.

Each e -commerce plug -in in WordPress, whether Woocommerce or Easy Digital has its own analysis kit. You can view the effect of coupons directly from the WordPress dashboard.

But if you want, you can also use Google Analytics to track e -commerce indicators, such as the sales of coupons.

We recommend using MonsterInsights seamlessly integrate your WordPress analysis and Google Analytics report.

Monsterinsights is the best WordPress Google analysis plug -in. You can set it to track your coupon code in Google Analytics. To find the effect of the coupon code, you can navigate to

conversion »Marketing» Product coupon

to Google Analytics

product coupon

report.

Or, you can use the MonsterInsights plug -in to see it in your WordPress dashboard.

Once you know which coupon code is the best effect, you can create more similar discounts. You can even use a larger budget to promote your top coupon code. A small tactical change like this can have a huge impact on your overall coupon marketing strategy.

What is the next step of the coupon marketing strategy?

Now you have developed some epic new strategies for the marketing strategy of coupons,It’s time to start implementing them.

This is this, guys!

We recommend that you start using push notifications.Push notification is a very common marketing tool.You can use them to increase duplicate traffic, participation and sales. If you have just started using push notifications, you should also check the following articles:

7 kinds of wise strategies to increase customer participation

How to take your for youWordPress blog gets more traffic (9 simple methods)

How to improve your web push notification selection (7 ways)

If you have not yet, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, pleaseStart with Pushengage immediately to reach a new level!

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