The first type of advertisement launched by YouTube is participating advertisements. This is after the acquisition of YouTube in Google in 2006. Since then, it has launched other types of advertisements with different payment systems. Some of these advertisements are jumping and unspoken plug -in advertisements, guiding advertisements and media ads.
It is exciting that YouTube’s users have grown indexed growth over the years. This has made it the first choice for marketing staff and brands. With the continuous development of YouTube, more marketers will also join this ranks. The following is the most powerful YouTube advertising statistics list in 2022. This article covers the trends, numbers, and research you need to understand to maximize the use of the platform.
Directory
General YouTube Advertising Statistics
- statistics of YouTube
- YouTube User Population Statistics
- YouTube Marketing Statistics
- Conclusion
General YouTube Advertising Statistics
1. 70% of 70% YouTube users said they bought the product after seeing the product advertisement on YouTube
(Google)
In the survey of Google himself, 70% of the respondents claimed to buy the product because they saw YouTube ads. This proves that the conversion rate of YouTube ads is very high. About half of YouTube users still believe that the advertisements on YouTube are only targeted at genuine products. Their rating of YouTube advertisements is the same as TV advertisements. Due to this belief, most people only buy products for advertising on TV or YouTube. 2. In the fourth quarter of 2021, YouTube’s advertising revenue reached $ 8.6 billion.
(Statistics)
You can bring rich returns to the receiver. This is why marketers, enterprises, and organizations have invested a lot of energy to produce transformable advertising. makePeople are surprised that it is not just these institutions that profit from this system. The more returns brought by advertisements, the more Youtube’s income. Youtube made $ 8.6 billion in a quarter of the year.
3, 2020-2021, the highest advertising cost ) There is no doubt that marketing and income are interrelated. Companies investing in marketing will generate more sales. Similarly, companies with higher sales will never remove their attention from marketing. This is the story of Apple from March 2020 to February 2021. Apple invested as high as US $ 2371.5 million in YouTube advertisements within a year. During this period, the income of this giant technology company also increased significantly. 4. From 2020 to 2021, YouTube’s advertising revenue increased by 25%
(YouTube)
Since 2020 Essence The popular and emergency blockade allows people to have more time on the Internet. Except for freelancers, most organizations have been closed for a while. YouTube is one of the social media space that people seek to accompany. Immediately, the company took advantage of this change and launched more advertisements. During the one -year blockade, Youtube’s income was 25%higher than the previous year.
5. The cooperation between Hyundai and BTS has the highest YouTube advertising views
[[] [[] [ 123] (YouTube) Music BTS BTS has become today’s Internet sensation. There is almost no day to fly around these guys. They have gained so many popularity so that they can sell almost any advertisements with them. Hyundai Motors uses this in Dark Selfie Challenge advertisements in cooperation with BTS. As of 2021, the advertising volume has exceeded 105 million times. In 6. 2021, YouTube’s advertising revenue was $ 28 billion
(statistics)
There is no doubt that the most important source of income for YouTube is advertising. The number of YouTube users is exponentially increased. When this happens, it may also get more benefits from the advertisement. 2In 20021, its global revenue was as high as US $ 28 billion, an increase of 46%over the previous year. By the end of 2022, more benefits are expected to receive. No wonder large companies have invested 90% of their marketing energy here.
7. YouTube ads can cover 2.56 billion people
(YouTube) [123) ] With the number of YouTube users exceeding 2 billion, marketers or business owners can cover more fields. This is one of the biggest paid advertising opportunities, because a single advertisement on YouTube can cover more than half of Internet users. It can also cover more than 32% of the world. Potential customers using YouTube companies can use this statistics to bring more people into their sales channels. 8. India has the most YouTube user (Hootsuite)
Guess a quarter of the country/region of the total population of YouTube. That’s right, India is! As of January 2022, the number of YouTube users in India is estimated to be 467 million. If you are putting on YouTube ads for global products, you may want to position this natural geographical area of \u200b\u200bSouth Asia. The United States has the second largest YouTube advertising audience. However, they only have about 247 million, lower than India. Surprisingly, Britain ranked 11th in this list with 57,600,000 users.
9. Male users are the most important part of YouTube advertising audience
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This is quite surprising. Global women’s population is higher than men, but the narratives here are different. The biggest YouTube advertising audience is men aged 25 to 34. They account for 11.6%of the total population. Followed by men aged 35 to 45, they accounted for another 9.0%. On the other hand, women account for 8.6% and 7.5% of these age groups. 10.YOUTUBE ads can cover 37.7%of the world’s population over 18 years old (Hootsuite) In many countries/regions, the legal adult age is 18 years old. This means your YoutubeAdvertising can cover 37.7% of the world’s adults. The most likely is those who have the right to buy the goods you sell. According to this statistics, this is about 2.09 billion users. Of course, men still account for the most important part of this population, accounting for 53.9%. However, the total number of women in this age is 46.1%.
11. 90% of YouTube users worldwide found a new brand on YouTube
(Google)
Most brands are advertising on YouTube, which is not surprising. It is easy to meet your favorite brand or product when watching the video. However, it is much easier to meet the brands you have never heard of. The only brand that does not invest in YouTube advertisements is a brand that potential customers are not on YouTube.
12.50% YouTube users are unlikely to skip advertisements when watching the video (Yippso) When watching TV, you can insert ads Quickly switch to other things. However, the situation is different when watching YouTube video. The time range of YouTube ads is so short that the audience does not want to miss their videos. 50% of people are more likely to see advertisements and complete it. This means that marketers must use their YouTube ads to the greatest extent to create wonderful content about their products.
13. In this survey, 40% of them bought them on YouTube that they had seen it on YouTube Product
(Google)
This shows the powerful feature of YouTube ads. For many people, the quality of advertising makes them buy specific products. For others, advertising just gives them more driving force to make a purchase decision. If 40% of people buy products they see on YouTube, marketers should invest their paid advertisements here.
In the third quarter of 2020, YouTube’s advertising revenue was $ 50.04 billion (statistics) YouTube advertising income has been in September 2006 for its advertising system. Increase. As more and more people register on the platform, its potential coverage is also expanding. As of the third quarter of 2020, YouTube usedThe number of households has increased in index level. During this period, this video company made $ 5.04 billion. This is the highest income of that year. It marks a year -on -year increase of 32%.
15. The first version of the YouTube advertisement is the participating video advertisement
(Atlantic Ocean)
If you have recently joined YouTube, you may not have heard of participating video ads. Well, this is because the company runs a new advertising system. However, in 2006, when YouTube launched its advertising plan, it was involved. Customers must be curious to see it. They can also score, comment, share, and even embed these advertisements elsewhere. It’s different now. Youtube noticed that the advertisement appearing in your video was higher.
16.79% of the U.S. marketers said they are confident in YouTube advertisements
(e -commerce) 79% in a survey for American marketers, 79% The respondents boasted their YouTube ads. They are sure that their advertisements will have positive returns. However, to achieve these feet, you need to pay a lot of effort and dedication.
YouTube 使用情况统计
17. YouTube 用户每次访问平均花费30 In minutes
(statistics)
This is not surprising, because there are many exciting things on YouTube to watch. The average time for users to open the Youtube application is 29 minutes and 37 seconds. In 2020, the average viewing time was reduced by 3%. This shows that the number of users and the value of applications is steadily increasing.
18. T-Series is the channel with the largest number of YouTube subscribers (Statista, YouTube) When we say that India has the largest YouTube audience, we are not in joke. This Indian YouTube channel has the most audience in YouTube history. As of now, the channel has 212 million subscribers. This may be because it is the most famous music label and film studio in India. YouTube movies and Cocomelon follow.
19. Youtube recorded an average of 1 billion hours of viewing time
[123) [123) ]
YouTube users are not only growing. Its viewing time is also increasing. As more and more people join, the time spent on the application will increase. In addition, the rise of valuable content has aroused more interest in the application. People now find more value in video applications and use it more than before.
20. YouTube users visit an average of 11 pages each time
(Alex) You may not know this before. With YouTube design, you can visit 20 pages at a time, not even realized this. If you visit a specific page, it is irrelevant. Its personalized technology will attract your attention to things related to you. Through appropriate market surveys, marketers can find which pages their potential customers are looking at. By doing so, they will be able to optimize their advertisements appropriately. 21. 62% of YouTube users visit the platform (statistics)
There is no doubt that the video content has become the highest way of participation. Where do people go for this? YouTube. People can access tutorials, lectures, music videos and other things they like. In addition, you often find links to YouTube videos when you browse webs. By optimizing video content search engine optimization, brands can quickly expand their advertisements. Some of these technologies are page description, search indicators, etc.
22. Music is the most popular type on YouTube
(Hootsuite, Statista)
This is not surprising. Baby Shark Dance has the highest viewing on YouTube. As of 2022, its views have reached 10.41 billion times. Followed by Despacito, the number of viewing was 7.8 billion times. Ed Sheran’s Shape of You and Johnny Johnny Yes Papa are also on this list. In addition, the most search words are about songs. DJ, dance, karaoke, new songs and vibrato are just a small part of these popular terms. If the marketers put advertisements on music or dance -related channels, heWe may get higher return on investment.
23. After Google, YouTube is the largest website
(semrush)
According to the ranking of SEMRUSH in November 2021, YouTube is second only to Google after Google The largest number of visits. As we said before, even Google search will bring you to YouTube. The third largest website on Google is YouTube. There are so many traffic to this website. This is why marketers have not focused on paying advertisements than this place.
24. Access YouTube through mobile phone access YouTube
(statistics)
Average, 463 pages were visited by mobile devices. However, it is much lower than the average of 2.87 pages. Compared with the websites provided by the desktop, more users like to mobile app experience. Wise marketers will optimize their content well so that they can convert potential customers even on that small screen.
YouTube user population statistics
25. The United States, India, Japan, and YouTube have visited three countries
(Alex)
India may have the most users. However, the United States is among the best in this statistical data. The number of monthly visitors in the United States is the largest, with a number of visits of 15.6%. India is the next, and it generates 9.9% of traffic. Japan followed with a traffic of 5.2%. If your advertising strategy is cognitive, then this statistics may be helpful.
The 15 to 35 -year -old Internet users in 26.77% use YouTube
(statistics)
The age group of the 15 to 35 -year -old is the most aging section of YouTube users. Because these people are most proficient in the Internet, they are more likely to use the platform more. In addition, this group of people is known for less. They are more inclined to video content than anyone else. The 56 -year -old and above users are the least. However, they account for about 67%. If your target market belongs to this age, it is best not to stay on YouTube.
27. Children who are 11 years old and below watch YouTube
(Pew Research)
Who said that only adults can see YouTube? This statistical data from Petou Research Center proves that even children like YouTube videos. With parental controlThe emergence of home link applications and YouTube Kids becomes easier to access. 53% of parents agree. If you are advertising for children’s products, this may also be a way to connect with their parents.
2.7 billion people visit YouTube
This is not even exciting part. Interestingly, the 1.7 billion tourists reached 14.3 billion per month. Imagine 1.7 billion people visited the website 14.3 billion times. This is about nine visits per person. Don’t forget, users can view an average of about 9 pages at a time. This is now cool marketing information. Find your target audience, visit frequency, and page you check, you will have an advertising strategy.
29.77% of the American YouTube user lives in urban areas
(Pew Research)
According to this study, most of the Youtube uses the majority of YouTube in the United States Everyone lives in this city. The study also showed that another 74% of people lived in the suburbs. The lowest 64% live in rural areas. This is likely to be the same in all parts of the world. City settlers are more proficient in the Internet than rural settlers. If your goal as a marketer is to contact rural areas, then YouTube may not be the only place you need to go.
30. Only 28% of YouTube videos are English
(Pew Research)
Once again, we see that English does not dominate the network. YouTube itself provides more than 80 languages. No wonder it can come into contact with the majority of audiences. Other languages \u200b\u200baccount for 67%of the total number of videos released on YouTube. However, this does not mean that the advertisements written in English will not be sold. Keep in mind that English may not dominate. But most people use it as their second language.
31. Most families with more than $ 100,000 use YouTube
(statistics)
100,000 US dollars are a lot of money. Especially when you convert it to other currencies. The family who earned so much money was labeled with \”high -income family\”. If these are your target audience, you know where you can find them.
32. Most YouTube users have received college education
(Google)
According to Google’s own survey, YouTube is a place to find educated people. A large part of the population also has university studiesPass. If your product or service has a high technical content, you know where to place advertisements. There, you don’t need to start with the level of consciousness of the problem. You can directly enter the product cognitive level.
33. Infant tide generation is more willing to watch YouTube tutorials about new products
(Google)
The baby tide would rather watch the video of this product, and did not want to read the manual Or browse blog. In addition to advertising, this is very helpful for marketing. If your page is optimized by SEO, people can find you when you are seeking solutions in your niche market. You can market your products, and you can even contact more specific audiences through it.
Youtube Marketing Statistics
34.50% of marketers using YouTube Advertising for marketing
(Social Media Examiner)
YouTube promised to have a wide range of coverage. Potential is not surprising. Marketing staff will seize anything that promises to expand its influence. Because bringing potential customers into sales channels is their main goal, they are happy to use YouTube for this reason.
35. Marketing personnel use Facebook Live more times than YouTube Live
(Barbone Society)
YouTube may be able to put advertisements smoothly. However, making real -time videos is not very good. YouTube Live has not been accepted and adopted by many YouTube users. Based on this study, only 14% of marketers are currently using YouTube Live. On the other hand, Facebook Live has received the attention of 30% of the marketers. The trend is that YouTube is used for advertising, Facebook or Instagram is used for live video.
36. YouTube is very suitable for influential marketing.
(Statistics)
Open the YouTube application on your mobile device, and you will definitely see the pages of the influential pages in the previous volumes. Influential people occupy a dominant position in the field of YouTube, as they do to Instagram. In addition, more people will accept the influential words rather than the brand. This is except for advertising, 70% of marketers are maximizing this platform to obtain more potential customers.
37.71% of the marketers will use YouTube for video marketing
(Marketing)
Video marketing depositoryNot only is it light, but the future is even more bright. As of now, 50% of people have used YouTube for advertising and other marketing strategies. Up to 70% of users are also increasing the usage rate. As the number of YouTube users increases, marketers will get more opportunities. As a brand, what is simple. Improve the quality of video content and start payment advertisements.
38.53% of Genz women watched the YouTube tutorial this week
(Hootsuite)
Although there are more men with YouTube than women, women watching tutorial videos are watched. Still more than men. If your potential customers are Gen Z women, then the most investment in your paid advertisements will be music, beauty and tutorials. You can also include tutorials on the page as part of the marketing strategy.
39. YouTube advertisement is more concerned than TV ads
(Yippso)
Only about 45% of people pay attention to TV advertisements. The rest are either regarding it as a rest time for other things, or ignoring it. However, almost 90% of YouTube ads have received full attention. Mobile users would rather look at the advertisement and don’t want to put down their mobile phones. As the YouTube advertisement generates a higher return on investment, marketers are now attracted by them.
40. Most YouTube users use the application to view more information about products.
(Google)
Google statistics show that most YouTube users use the application to obtain more information about products. All this is due to the influential community on YouTube. YouTube audiences are four times more likely to find products before buying.
Conclusion
YouTube advertisement is a good way to optimize video marketing. Since most people watch videos for various purposes today, you can quickly contact the extensive audience. However, before you put the marketing budget into advertising, you can learn about the techniques, strategies and work techniques of extended advertising. In addition, make sure you conduct detailed market research.
Reference
Alex
Statista
Statista
Statista
Google Blog
YouTube
Statista
Alex [ 123] Marketing Form
Statista
kit
kit
Statista
YiPusuo
Thinking with Google
Pew Research
Pew Research
Bud Society
Electronic marketers