If you also have a WooCommerce store and want to increase sales, you should understand
Facebook pixels of WooCommerce . You can easily add Facebook pixels to WooCommerce in some simple steps.
In this article, you will learn how to add Facebook pixels to WooCommerce, integrate Facebook pixels, and how to make full use of it.
What is Meta Pixel (previously called Facebook Pixel)?
Facebook redirection to pixels,
, also known as element pixel , is the code fragment you can insert into the back end of the website. This code helps companies with Facebook pages to determine and increase their return on investment in the world’s largest social network.
Facebook redirect key performance indicators, such The data is provided to the enterprise so that they can change its Facebook marketing strategy.
There are two reasons for using Facebook Pixel for WooCommerce. Maybe the most convincing thing is that Facebook Pixel allows you to track the conversion on the WooCommerce website. This means that you can view your advertisements in promoting sales and make necessary adjustments to improve your results.
In addition,
Facebook Pixel provides valuable insights on the behavior of customers on your website
, which can help you optimize the WooCommerce store to get better results. Overall, using Facebook Pixel for WooCommerce can help you get more benefits from the advertising budget and better understand the customer’s needs.
The following is why you should use Facebook pixels for WooCommerce.
1. Large community
Facebook is the largest social media platform with more than 2 billion active users per month. This provides a huge potential customer base, you can locate your advertisement by integrating Facebook pixels.
2. Optimize advertising activities
Facebook pixels allow you to track and transform and optimize advertisements. This is important because it allows you to concentrate advertising expenditure on activities that are more likely to promote sales.
3. Get detailed insights
Integrating Facebook pixels for WOOCOMMERCE can provide detailed insights for your customers. This allows you to better understand who is buying your product and the reason for the purchase. This information can be used to improve your marketing and product strategies.
4. Use dynamic product advertisements to re -position
In advertising, you need to modify and customize the target audience and advertising type. Facebook pixels allow to re -position individuals according to personal behavior and purchase characters.
When browsing the product, people are not always in the purchase model. Therefore, even if you have excellent products and appear in front of customers, you may not get any transformation. Use custom advertising on Facebook to re -position the same person to help get final sales. Facebook pixels can easily run redo -to -advertising activities.
5. Similar audience creation
Similar audience is Facebook’s most interesting advertising system type. If you want to attract audiences similar to your website visitor , this system will be a great help. But it is only possible to integrate Facebook pixels in your website or WooCommerce store.
In general, Facebook pixels are a powerful tool that can be used to improve the performance of your WooCommerce store.
Do you want to increase the sales of your Woocommerce store? Then it will be great to buy a limited time. Learn
How to integrate Facebook pixels in the WooCommerce store?
Integrating Facebook pixels to the WooCommerce store is easier than you think. You need to follow the steps described below.
Step 1: Create pixels from the Facebook business management platform
To integrate Facebook pixels to your WooCommerce store, you need to create pixels first. You need a Facebook corporate account to create pixels. Take a name that is easy to understand when you need pixels. It may also be your store name.
Step 2: Install the pixel code
[
123] To install pixels on your website, please transfer to your Facebook business page business manager and choose to continue pixel settings. There, you will get all the options for custom pixels for Woocommerce.
You can install pixels in two different ways -select \”Manually add pixel code to the website\” or \”use partner integration\”.
Now you will get two different options to install pixels for your WordPress or Woocommerce website. If you select manual selection options
, you will see the pixel code that must be integrated to your website.
Copy the code and paste the pixel code
to the top of the \u0026 lt;/head \u0026 gt; mark at the bottom of the title part. If you want to track the audience of each page, copy and paste the code to the \u0026 lt;/head \u0026 gt; mark on each page. If you find it difficult to insert the code on each page, you can also use the WordPress page eyebrow editor plug -in, such as the page eyebrow code manager.
Another option to install pixels with \”use partner integration\” Install pixels: to install Facebook pixels for WooCommerce is a partner tool. If you choose this option, you will see various tools such as 3DCART, Bandzoogle, BogCommerce, Hubspot, Drupal, etc. . If you want to use this specific tool to install Facebook pixels for WOOOOMMERCE, you can choose a option.
Use plugins to install Facebook pixels for WordPress and WooCommerce
You can install Facebook pixels for WooCommerce and WordPress in another way. Even if Facebook for WordPress plug -in. If you want to use this plug -in, please transfer to your WordPress dashboard and select the plug -in. From there, choose to add a new one. Search for Facebook for WooCommerce in the search option. Install and activate the plug -in.
After installing the plug -in, you will see all available options, including Facebook pixels.
Remember, you must log in to your Facebook account to customize settings.
How to make full use of the Facebook pixel of WooCommerce
Only integrating Facebook pixels in your WooCommerce store. You need to use pixel data to run your advertising series. Here are some methods that can increase the sales of WOOCOMMERCE-
Re -positioning customers:
Using Facebook pixel data, we must re -position customers to increase your sales. This is a way to effectively increase sales.
Create a similar audience: If you want to get more sales, you need it Contact more potential customers. pictureSubject data helps to create similar audiences to attract potential customers similar to your existing customers. Optimized advertisement according to pixel data: If you have already launched an advertising activity, you need to optimize it according to pixel data.
A/B test of pixel data: Install Facebook pixels for WooCommerce on different pages, and then use multiple advertising sets to perform A/B tests.
What is the difference between pixels and cookies?
Facebook pixels and cookies are used to track the behavior of users on the website. However, Facebook pixels are used to track users ‘behavior on Facebook, and cookies are used to track users’ behaviors on all websites. Facebook
Pixels can be used to track the behavior of users on Facebook
On the other hand, cookies are used to track user behavior on all websites.
This means that they can be used to track what users do on your website and other websites they visit.
The range of Facebook pixels is more limited than cookies, but they provide more detailed details about Facebook users. data. This makes them more useful for companies to locate users through Facebook advertising. On the other hand, Cookie
is more common , which can be used to track user behavior on any website. If you want to easily obtain the filtering data and position the audience, integrating Facebook pixels in the WooCommerce store is the best solution.
Last words
You have learned how to integrate Facebook pixels for WooCommerce and WordPress website. According to the steps shared in this article, this will become easier for you. Try to accurately use pixel data to get more sales and conversion for your website.