The brand of online store consists of many components. From colors and logos to the language used, to the quality of customer service. Of course, fonts also account for a large part. The fonts used on the website have played a great role in establishing the feeling of the brand, including professionalism, strangeness, sincerity, interest and so on. It also plays a very important role in providing visitors with an excellent experience, including users with vision. obstacle But how do you choose the right font and use it in the best way possible? Font and font introduction temporarily back off. You will be familiar with fonts such as Times New Roman, Helvetica and the much criticized Comic Sans. But what exactly?
Unclear, fonts are numeric representations of text that contain multiple styles. For example, Helvetica has 36 options, including: Helvetica light (thin version) Helvetica oblique (italics version) Helvetica bold (thick version) Helvetica black (thicker and bolder version) Helvetica condensed (more recent version) Helvetica rounded (version with round characters) the font is very specific in precise thickness and style. Therefore, Helvetica bold is a font and Helvetica is a font. For the purpose of this article, we will use the terms \
There are four types of fonts that can be selected to match the site. Serif fonts contain additional strokes in specific characters, while sans serif fonts omit these strokes. Below, you can see examples of text with or without harps. Generally speaking, the harp font is more traditional and is an excellent way to disseminate knowledge and reliability. Since the harp helps define each character individually, it is also easier to read. Sans serif font is clean and easier to access than this font. They are still easy to read in simple large text.
Script and handwriting fonts are very similar to handwriting, sometimes very gorgeous. Some are easier to read than others and have more diverse styles. Here are some examples: As you can see, one is very elegant and the other looks closer. Display fonts vary, including all fonts that may be considered decorative. The look and feel are varied, but usually only for titles. Here are three different examples of display fonts: The three don’t look alike, do they? But this is a good way to build a sense of brand. How to choose and implement the correct font? Now we have set the basic content, so let’s look at some useful tips to choose a font suitable for the online store.
1. All the key points of the text considering readability must be read, so when selecting the font, readability should be considered first. Ultimately, if visitors can’t read your text, they won’t be able to learn about products or your business, and they won’t be able to buy! Because this text makes it easy for visitors to read large paragraphs or blocks of text, it must almost always be semi italic or semi Italic. Save the display and script font of the title and make sure it is easy to understand in this case. The next thing to consider is the spacing between texts. There are three main spacing considerations:
Cheating: the space between two words. Proper spacing tuning allows you to read each word individually and ensure that one word does not look like two words. Line spacing: the distance between two lines of text. Proper line spacing can make text paragraphs easier to read. Spacing: controls the character spacing of the entire word, not a single character. Therefore, the spacing between \
Instead, adjust the spacing of four characters at a time. The following is a description of the three: Ideally, specify the spacing between lines and characters, especially in paragraph format, which is easy for people to read. No problem It may be interesting to learn more about this! There are excellent online games that can carry out practical practice.
2. Consider brand creativity, which is the factor that makes you different. That’s your business personality. The selected font is a component that displays its personality to potential and existing customers. What feelings do you want to inspire on the website? Interesting and strange? Professional and reliable? Capable and elegant? Let’s look at how to use fonts to represent brands on some sites. Male scratch pet food has a very familiar brand, and the font reflects this. Use a thicker trefoil border in the title and a brighter trefoil border in this article.
Male Flwr is a flower design studio, which is designed for special events such as weddings, with elegant and beautiful fonts. Combine the modern thin leaf edge with the thin holy thin leaf edge to deduce the customized style suitable for the bouquet. Male Ryanair’s corporate website is a corporate website, and the font reflects this. They chose the same simple, professional font version for the title and body text. It doesn’t look boring, very professional. Do all three companies know how to use fonts to express how people want to be associated with their brands? You can do the same thing. Don’t be afraid to play with fonts until you find the perfect shape.
3. Use only a few fonts. You may want to merge all the good fonts you find into your site, but you only want to use a few. Otherwise, the store may appear disconnected, bringing a chaotic experience to visitors. When selecting fonts, please pair them in different scenes to ensure that they work properly. You can choose a font for the title or another font for the body. You can also use various fonts (such as bold or all uppercase) to distinguish text without departing from the same font set.
For example, daelmans stroopwafels uses the same font in the title and body text. Use the bolder version of the title. However, in order to increase personality, script fonts that imitate Caramel included in the product are sometimes used. With a little use, the script can highlight important concepts and effectively make the site real and unique. Male. Scrollino, the seller of children’s products, uses a very accessible and lightweight harp font. In order to be easy to read and interesting, they paired the text of this article with a clean and simple Saint selif body.
4. The correct font size selection text must be large enough for site visitors to read, including users with visual impairment. Typically, 16px is the minimum size you need to use, but it may vary depending on the font. For example, some fonts are smaller and more difficult to read. If possible, ask the actual person to check the text and check whether the text is readable. You also need to check on all types of devices, including desktop, tablet and mobile phone. Using tools such as screenfly, this process is much simpler. The company heggerty, which provides courses and other resources for teachers, happily uses large font sizes. Although not large enough to replace the design, it can be easily read on all devices. 5. Consider accessibility to make the website accessible and easy for all visitors, including those with physical or mental disabilities
. you can do a variety of things, including optimizing font usage to improve the accessibility of the online store. One is to ensure that the text is large enough and not too complex, as described above. But I also want to consider color contrast. Whether in monochrome, pattern or image background, the text must be easy to read. Contrast ranges from 1:1 (white on white) to 21:1 (black on white). The contrast found in the text is about 7:1 for the body text and about 4.5:1 for the title line. Wave aids can be used to analyze color contrast and other auxiliary elements in a site. Male track7 brewing performs excellent color contrast against a dark background. Their website uses white or bright orange text that stands out in the dark image at the back. 6. Do not use all capital letters in the paragraph. All capital letters may be useful for statements, but they are difficult to read in the body of the text. Our brains have problems processing paragraph formatted capital text, so reading is slower and harder. Therefore, to use all uppercase letters, limit to the header line. This is veer’s job. All uppercase letters are effective on the site, but avoid them in paragraphs. How about web security fonts? Browsers render and load different fonts on the web. Web security fonts are fonts that can be seen and loaded correctly on all browsers and devices. Although I don’t have to skip the beautiful custom fonts selected for the brand, I want to add Web security options to the font stack. That is, the collection of fonts used by the site. By default, you can set the backup font of the store and fully control the display of text if the user does not load the custom font for some reason. For example, if a user-defined font is not available, you can instruct the browser to use Playfair, use Geogia if Playfair is not an option, and use the default trefoil font if neither works. Kinsta offers some excellent suggestions for adding backup web security fonts to your site. If the font on the website is located, how to find the font suitable for the online store? The first step is to ensure that you have access to the selected options. One part is free for all purposes, the other part is free for all purposes, and the other part is free only for personal use. Take a moment to understand the effect of licensing on fonts. Here are some excellent resources for website fonts: Google font library: a huge font library for commercial and personal use. You can also preview the actual font using the tool. Themes: many word press themes contain font libraries available on the website and can also be imported from sources such as Google fonts. Creative market: as an online market for digital assets, creative market provides truly beautiful and unique fonts in various styles. Font squirrel: this resource allows sorting and previewing fonts by category. But please note. Some options are for personal use only, please check the type of . Adobe fonts: high quality fonts that can be used by enterprises with a creative cloud license. The woocomerce site has chosen to change the font. Now it’s the site’s turn to apply the font. There are three basic ways to do this. 1. As mentioned before, many themes contain font libraries. work
