We can’t plan this year’s biggest holiday promotions too soon – Black Friday and online Friday (bmcm). Both shopping holidays have a strong growth over the previous year, so we should compare the possibility of more website traffic and increased advertising competition. Whether you have run bmcm sales for the first time or before, you want to start this year’s strategic development now. The following is a convenient checklist to help you prepare. Is the site loading fast? If the site loads slowly, 90% of customers will leave the site. Station speed should take priority over any time of the year, but it is particularly important when an increase in traffic is expected. There are several quick and simple tasks that can help you speed up your site.
Website performance test: run speed test to find areas that need to be optimized on the website. Tools such as Pingdom can tell you the loading speed and the performance of a specific area. Implement content delivery network (CDN): CDN provides site files in geographically dispersed high-speed dedicated data centers. Visitors can get cached content from the nearest CDN server, thus reducing page loading time and saving server bandwidth and load. Jetpack is provided with free CDN. Unlike other networks, you can install and set up jetpack CDN by one click. Image optimization: even if CDN is used to optimize files, it is recommended to upload the minimum file size required while maintaining high-quality resolution. By exporting from Photoshop to the web and using free image scaling and optimization tools such as imageoptim, you can easily prepare images for the web. Upgrade hosting plan: if you are on a shared server, especially if the traffic of other sites on the server surges, the site loading time may slow down. Consider virtual private server (VPS) or private server. Here are some ways to speed up the woocommerce store:
Is your server ready to handle incoming traffic? In addition to ensuring that the site loads quickly under normal conditions, it should also ensure that the sharp increase of visitors can be handled without affecting the speed. Please contact your hosting provider to ensure that your account has a traffic limit, which is almost reached every month. According to the response, you can upgrade the hosting plan during the time when visitors are expected to surge, or request the host to temporarily increase the server space. Does your site run on all devices and browsers? Make sure your site is displayed correctly on your desktop, tablet, mobile device, and all major browsers. Although you can view your device, you may want to test how the store is displayed in browser simulators and devices such as lambda test.
The website cannot be 100% displayed and run on the device and platform, but you can use Google Analytics and other tools to find the browser and device used by visitors. You can then focus on testing and modifying your site to make it work best on a specific platform. Do all functions work? Regularly check the navigation, add to cart and checkout processes to make sure they are working properly. This is particularly important before big promotions such as bmcm. Back up the site, update the plug-in to the latest version, and then test the site function to ensure that everything works normally. If a problem is found, chrome or Safari will use the browser check tool to find other errors. Check woocommerce system status and logs for old templates, fatal errors, or other problems.
Can customers easily find what they want? Customers can use a variety of search methods on the site
Browse to Xu products. If you’re not sure what you’re looking for, you can navigate by category, or use the site’s search tools to search for specific keywords, or know the exact product you’re looking for. The expanded sidebar search and filtering options of woocommerce product search ensure that customers can easily find what they want. Place the search bar in the navigation pane. Use woocommerce product search to improve the visitor experience and obtain data about customers’ search habits. Use category navigation to add a sidebar component to the shopping page. Use woocommerce product filters to add filters by category, attribute, label, price, and inventory status. Is checking out quick and easy? Checkout can work, but is it efficient and intuitive? In order to encourage customers to complete the purchase, we want to keep the payment form as simple as possible without any interference. You can improve the following:
Eliminate visual confusion. Remove title and footer menus, sidebar components, and other distracting elements from the checkout page so that customers can focus on completing their purchase. Minimize payment fields. If you ask the customer to re-enter details (e.g. email address) or include unnecessary fields (e.g. \
Have you selected discounted products and suggestions? Determine the products to be sold and the type of discount offered. If there is excess stock, production suspension or seasonal varieties, they can be included in bmcm sales. Male: the type of proposal to be considered when using the example of discount bundles of extensions that are often purchased together: the percentage discount of a single item, the overall purchase ratio, when ordering more than a certain amount, and when purchasing free distribution discount bundles, are free gift card sales and coupons set or reserved? Now you can arrange coupons and sales schedules to reduce the burden on the team in a few weeks of bmcm. When creating or editing products, quickly and easily arrange the sales schedule to avoid the trouble of remembering to start selling at midnight.
Smart coupons allow you to set the expiration date and time of coupon code, limit coupons with various conditions, and display available coupons at settlement (or all pages). Have you decided what promotion to do? Depending on the customer you want to reach, you may want to consider who will receive what advice, when and where to view it. Several options that bmcm needs to consider include: E-mail marketing: e-mail is one of the more economical forms of marketing and a good way to get close to the people who are most likely to buy from customers. Social media advertising: promote products and sales on Facebook, instagram, twitter and tiktok, taking advantage of the power of praise and sharing.
Paid search: the paid search advertisement displayed above the natural search results is displayed based on the terms entered by the user. In the fee search, create a promotion for the sales bmcm, and then bid for the competitor’s keywords to be displayed in the search results first. With Google listings and advertising extensions, you can easily connect and launch stores. You can also get free advertising credit! Re Marketing Advertising: as a type of display advertising, re marketing is aimed at users who have visited your website. You can use re marketing ads to provide special coupon codes or other rewards to guide customers to revisit the website to buy. Will the store emphasize sales? If the customer doesn’t know, you can’t use sales. Whether customers visit your website organically or attract customers through e-mail marketing and paid advertising, you want customers to easily find your sales. There are many ways to do this.
Use the overall notification function of the website to add a sales notification banner at the top of all pages. The pop-up menu of sales is realized by clicking the induced copy and the button directly connected to sales. Add banner ads on your website to promote your sales. Add the \
Are you using discarded shopping cart email? You should. Discarded shopping cart e-mail is a cheap and very effective method of sales Recycling. Automatic woo makes it easy to set up discarded shopping cart emails. Send multi-stage events, offer coupons or other rewards, track transitions, send unlimited E-mail. The strategy and recommendations of bmcm can be determined before these activities. Is your website safe? Your site security is not only a large-scale sales activity, but also the most important every day. Please make sure you have a valid SSL certificate and take protective measures to prevent spam and hacker attacks.
A simple and effective way to enhance site security is to install security plug-ins. Jetpack includes free undifferentiated attack protection and dual authentication to stop one of the most common types of hacker attacks. Jetpack’s WordPress security plug-in also provides automatic backup, malware inspection, anti spam shutdown monitoring, etc. Start directly? Identify eight things you need to do to protect the woocomerce website. Is inventory synchronized with other locations? Manage inventory between multiple warehouses or between physical stores and online stores? Deploy a system to synchronize inventory to avoid overselling products during bmcm sales. If you use fast books, you can synchronize the woocommerce store with woocommerce’s fast books sync. Not only can inventory be tracked automatically, but all sales and customer data can flow into the bookkeeping process automatically. If you manage your own warehouse, scanventory
Using QR code tags and smart phones provides an excellent solution for inventory tracking. It also includes a detailed reporting function to understand the inventory status in real time. Read additional tips for successful inventory management. Are express or express delivery options set? According to baymard’s study in 2021, 19% of people give up shopping carts because the delivery time is too slow. Providing faster delivery options can reduce these sales losses, which is a particularly useful strategy in bmcm. The fast delivery method not only provides incentives for customers, but also ensures that products arrive on time. Because of the processing of batch transportation enterprises, the delivery time may be delayed. No matter what delivery options you offer, you will want to display notifications on the website if the rest day is getting closer and closer. Inform the customer of the order deadline for the product to arrive at a specific holiday. Are suppliers and express companies ready to support order growth? If you need to increase production before bmcm, you should order from the material supplier in advance. If your products are manufactured by other companies, especially overseas. Other companies will also order more orders from suppliers to prepare for the sale of bmcm, so orders must be locked in advance. Otherwise, you may face a premium or out of stock. If you cooperate with a third-party logistics provider (3PL) to distribute goods, please check the past sales and distribution trends of the products and ask to transfer the inventory to the warehouse nearest to the area you most often go to. business This will speed up customer delivery. If the fast delivery time is the most important to the business, please choose the carrier that requires more frequent delivery from 3PL and provides the fastest delivery time. Are you ready to increase production? Now it’s time to study your abilities to see if you need to hire more employees or if you need to increase the time of current employees to be responsible for the production of bmcm. This is particularly important for making handmade products or manufacturing products within the company. However, even if the production is outsourced, the demand for customer service, order fulfillment and marketing may still increase. Ensure that the team can meet the growing product demand during the holiday and add bmcm tasks to the workflow as soon as possible. In this way, your team will not face crisis in a few weeks of big sales. Are there appropriate staff and systems in place to handle the increasing number of support requests? During bmcm, you may need to add more employees to support the sales and customer service team, but if you are a temporary employee, it is difficult to provide on-site service and training for new employees. Real time chat customer service channel of woocomerce to learn how to improve efficiency. Provide customers with a variety of options. FAQ or knowledge base: provide easy to browse and access FAQ pages or knowledge base to help customers get help. Use the customer service query form: get people in touch with the customer service team through an email containing a contact form. Depending on your question type, use conditional logic to route customer service queries to the correct email address. AI wechat robot: \
This may be one way. Use CRM (customer relationship management tool). With CRM, you can track your company’s interactions with customers, quickly resolve support credentials, verify potential customers, and sell customers up. Jetpack CRM is an easy-to-use tool that integrates directly into the woocommerce dashboard. Without contact restrictions, it is one of the cheapest CRM options in woocommerce stores. Ensure that customer service procedures and FAQs are up-to-date. Regularly check the customer service process and ensure that it is correct. If the representative needs to know the special process or suggestion of bmcm, please record it and allow the team to access it. About a week before the start of sales, a quick meeting will help employees think about these new processes first. After optimizing the customer support experience for visitors and teams, you may find that you need to add more people to help during the holiday. However, if you maximize the efficiency of your current team, you can minimize the number of people hired on a seasonal basis. This list looks like a lot of work to prepare for sales that only last a few days, but this tip is not designed for bmcm. This is the system and technology that stores can use and need to use every day. If you keep this list item for a year, you don’t need to make special efforts when the holiday is coming. Read additional information about Black Friday and Internet Friday preparation.
