Search engine optimization (SEO) is a very valuable marketing method. Although it is a long-term strategy, if implemented properly, you can create site traffic to actively search the content you need to provide without paying for advertising! If you have a physical location or only sell in a specific region, local seo is a strategy that helps you reach the most relevant and closest potential customers. But what is local seo and how to optimize e-commerce stores? What is local seo and why is it important? If you Google a phrase like \
When the site is optimized for local seo, it is optimized for a very specific region. It does make sense for retail stores that want to attract migrants, but it also makes sense for catering preparation companies that deliver within a 20 mile radius or online stores that sell goods for people living in Dallas. A good regional SEO strategy can help you focus on specific target customers rather than national or global people. This means that more qualified customers will eventually find and buy your website. Let’s take a look at how to optimize the site based on Local SEO and the useful steps to be performed outside the site.
Starting with the basic knowledge of SEO, when someone searches online, our goal is to provide the most accurate results and the best experience. Therefore, to improve your ranking, you must prove the following two points to search engines: Your site contains meaningful and valuable content on specific topics or keywords. Your website provides visitors with an excellent experience. There are many basic SEO optimization methods, including: Consistent high-quality content such as blog posts. Reactive website design allows readers to access content through mobile devices. It’s an easy store to find. Fast loading website. High quality links to your store from reliable sources. Secure website with SSL certificate. Before focusing on Local SEO, please make sure to tidy them up. For more information, please check jetpack’s post for beginner SEO and the advanced guide to product SEO.
If your region has an optimization foundation, it’s now your turn to local seo. Although there are many steps you can take to focus on areas nearby, you can find some of the most common and effective steps below. 1. Ownership claim of Google my business list Google my business is a free tool to help regional businesses manage the company list in Google. The list will be displayed on Google search and Google maps, including business name, location, business hours, comments, websites and other information. Create an account and enter as much store information as possible. Add photos, respond to comments, and always make sure everything on the list is correct, including the time.
This guide from search engine journal provides tips for managing lists and everything you need to claim and confirm lists. 2. Declare your list in other major directories. It is useful to list businesses in a single directory of all that can be found. However, Google’s algorithm has changed to focus more on other ranking elements. But that doesn’t mean you can’t add companies to several meaningful directories that apply to your industry. These catalogs still have some weight and are often a symbol of trust in potential customers.
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Several business directories that can be considered. Select priorities based on potential customers, products and industries. Bingplace quack voice Trip Advisor Apple map home advisor weight ange list business setting information must be correct in all single lists. Including name, time, location, website, etc. If there are any changes, they must be updated everywhere. Overwhelming voice? You can also hire services such as Moz local to handle everything. 3. Target keyword adjustment keyword is the statement you want your business to display when searching for potential customers in your region. Now, you may be targeting more general terms such as \
How to know the keywords suitable for your business? I want to find a balance between what people actually search for and what they have the opportunity to rank. Here are some methods: Use the Google keyword planner. With this free tool, you can enter the start statement, find relevant keywords and view the search volume. Enter the syntax in Google. Enter the syntax in Google and make sure the autocomplete function works properly. For example, if you enter \
Although you don’t want to change the entire SEO policy to accommodate these new keywords, adding keywords to page titles, metadata descriptions, and content written specifically for the region is a good way to merge these keywords. Would you like more tips? View this resource in the search engine journal. 
4. You may have created high-quality content on a regular basis, such as local content, synthetic blog posts, videos, ebooks, etc. Well, this is a good start! Content is one of the most effective ways to show Google (and potential customers) that you are an expert on a particular topic.
But while focusing on Local SEO, I also want to change the theme of writing. What questions do customers have about your region? For example, if you sell horticultural products, you can write plants specific to the region at the same time as the harvest time. If you sell custom pet necklaces, you can share guides with the best pet parks in the city. Remember the regional keywords mentioned earlier? It’s time to integrate it naturally into blog posts. If one of the target keywords is \
5. Search engines that focus on comments like comments because they are an excellent indicator of the quality of your business and products. Of course, when potential customers decide where to shop or eat, they will read the comments, which even exceeds the regional SEO for them. But how do you accept comments? First, don’t pay for comments. Search engines can not only easily understand your strategy, but also lose the trust of customers. Best room to get comments online
Comments required by law. Post signs on the front of the store, include inserts in product packaging, or add review requests to transaction emails.
First focus on Google to get comments, and then spread them to other local directories you subscribe to (such as yelp or TripAdvisor). Answer as many comments as possible, be professional and friendly to dissatisfied customers, and adjust business practices as needed. 6. Create local links. When a reliable source links to your website, it is essentially to confirm your business with Google. Quality back links are usually a good strategy for SEO, as well as in Local SEO. The difference is that we are looking for authoritative websites in specific regions, rather than looking for link opportunities on ordinary websites. You can create site links in the following ways: Write guest posts for regional blogs. Participate in regional activities. Appears in the city or county directory. Sponsored by regional charities. Get special reports from local newspapers or magazines. With a simple Google search, you can find local authoritative websites. If you decide to contact influant or other companies, please use a way that is beneficial to them. For example, rather than simply expecting goodwill, it is recommended that you write a guide for a city or blog post that tells your target audience. 7. Add structured data to the site. Structured data is a label used by search engines to understand information. This is a good way to explicitly provide Google with detailed information about your website, thereby increasing your likelihood of displaying in special search results such as carlercell and reply boxes. For example, if you are a regional restaurant that publishes online recipes, you can use structured data to inform Google of information, such as cooking time, calories, and reader comments. If someone finds the recipe in the search engine, the result will contain all relevant information, which looks much \
Focus on building links to Izzie. If necessary, link to the location specific landing page when you create the post link. This relates in particular to news functions or activities related to specific stores. It is recommended to comment on each location. To get comments, follow the steps above, but be sure to do so for each individual location you have. For long-term success, start Local SEO. It is important to remember that local seo is a long-term marketing strategy. It takes time to get on the list, but perseverance and consistency will pay off. The increase in eligible free traffic to your online store has the above value.
