Apple has received a popular IOS 14 update. There are also many new changes in online marketers. These changes are only the first step in the expected wave of other major companies such as Google, all of which will reduce the ability of marketers to track users and eliminate long-term conventional advertising practices. But like other changes in the rapidly expanding digital environment, users and store owners have new opportunities and improvements. The core of marketers is an open mind to the application practices of the new world. What is the change? Apple requires all application developers to comply with the new policy. This will affect the partners who build their own applications, such as Facebook, Google and snapchat. In addition, it will also affect the marketing results of advertisers such as woocommerce stores that carry out activities in these applications. Apple’s requirements for IOS 14 application developers are as follows:
Provide users with information on data collection methods. Before tracking users on multiple applications and websites owned by other companies, ask users for permission. \
The results of less accurate advertising target positioning and less transparent conversion measurement mean higher advertising costs for store owners at least in the short term. In addition, it is more difficult to understand which activities have the greatest impact on sales. This will again reduce the efficiency of activities and increase the overall cost. Below, we will share some insights from individual partners, but they all say that there are many uncertainties in the future. No one knows how these and other changes will affect. But we are all convinced of the strong future of e-commerce and the emerging new tools and strategies.
Why is it changing? The reason for apple and Google’s change tracking since then is to strengthen the personal information of users around the world. Gdpr is one of the main steps to return control of personal data to users of the European economic community. Followed by other programs, such as California’s consumer personal information protection act. Apple will require users to select or deselect data tracking when logging in to applications that participate in Apple defined \
To reduce impact, the strategy currently allows marketers to collect information from people using Android devices. If the event starts to encounter difficulties, you can reallocate all or most of the expenses to users of Android devices as a temporary solution. You can run advertisements based on cookie data, which can no longer RE market past users, but can use your own data (for example, a list of past customers granted marketing rights). If you invest a lot of time and resources in developing a strong email list, you will soon achieve great results. The most important thing in the future is to pay attention to the latest updates. Consumers and advertisers are developing many technologies that change the landscape
Create leads to participate in AP. Please learn more here. Facebook Apple IOS changes will affect the way Facebook receives and processes certain conversion events from business tools such as Facebook pixels and conversion APIs. In response to these changes, Facebook will also use aggregate event measurement to start processing website switching events of ios14 devices. It supports efforts to protect users’ personal information while ensuring that activities are carried out effectively. In order to respond to these changes, advertisers must visit the Facebook advertising administrator and review the measures described in the resource center tab.
These operations include but are not limited to: In the event manager section of business administrator, configure 8 preferred web conversion events for each domain. To obtain permission to configure transfer events, please view the domain in the business administrator. Learn more about Facebook’s domain authentication process. The advertising business on Facebook platform may limit the data that Facebook can report due to Apple’s apptrackingtransparency prompt. Visit the resource center tab of Facebook advertising manager to prepare for the launch of Apple IOS 14.5, or learn more at the Facebook customer center. What are the future plans? The digital environment is in an ever-changing state, no different. Many platforms have expressed concern, but new solutions will emerge. With the latest information on the latest options available to store owners and marketers, you can be the first to adopt new technologies. If competitors fall behind, these changes may bring long-awaited benefits. On the other hand, please read the partner’s guidance on how to add value to the audience’s life in all possible ways, so as to mitigate the impact and provide continuous service to the audience. Our data and our existing high loyalty customer base are now more important than ever.
