The ions API is designed to be less sensitive to issues such as browser conflicts or connectivity issues. In industries with high security requirements, conversion API can be used as an independent tool to better control the data to be shared and the sharing time.
How does the conversion API and pixel work together? Pixel works with the conversions API. It is important for advertisers to implement the conversion API with pixel. Using the Facebook for woocommerce plug-in, the same data flowing through the conversions API and Facebook pixel will be de duplicated based on the unique event ID, so there is no need to worry about double counting the same events. In addition, through the transformation API, advertisers can use a wider range of data than currently captured by pixel to provide information for advertisements. This gives you greater insight into people who are critical to your business.
How to implement the transformation API? Woocommerce sellers can easily implement the conversions API and optimize and enhance data for the future. The woocomerce plug-in reference updates to the latest Facebook with just a few clicks. By setting up the conversions API, you can measure customer behavior in a broader way, improve the accuracy of events sent for measurement and optimization, and control shared data. Go to the plug-ins menu and click Add to browse the woocomerce Facebook plug-in. Install the plug-in and click activate. Go to marketing → Facebook and click start. Click continue and confirm the settings. Select business management and approve the integration of Facebook and woocomerce. Then you’re over! congratulations. To integrate woocommerce, we updated Facebook and now enjoy all the benefits of the conversions API. If businesses fail to grow, people may once again face a digital world dominated by less personalized and potentially destructive advertising. This will not only provide a bad experience, but also increase the cost of advertisers. I repeat that personalized advertising does not need to conflict with people’s private lives. Today, enterprises can install the latest version of woocommerce Facebook plug-in and take measures to maintain the performance of the digital advertising ecosystem in consideration of the protection of users’ personal information.
1. Accenture, personalized pulse detection, February 2018. Tillium, 2019 tillium consumer data privacy report, 2019
