For marketing, inventory management and all the necessary value that employees provide to the enterprise, without the best checkout process, sales will not be able to cross the finish line. Surprisingly, many online shoppers go to the settlement page and give up the shopping basket. Although different according to the study, there is about 70% probability of occurrence 1. If you can reduce it to 50%, how much profit can your career increase? PayPal found that ordinary large-scale e-commerce websites can increase the conversion rate to 35% through better checkout design, which is worth $260 billion in the United States and Europe. This shows an amazing opportunity to increase sales by improving this part of the store.
Let’s look at six ways to optimize the online payment process, increase revenue and increase sales. 1. Shoppers who provide one click settlement will discard the shopping basket for various reasons. One reason is that the process is too time-consuming or complex. Take unnecessary measures. Eliminate the requirement to create accounts during checkout. Reduce unnecessary fields. Use the settlement processor that provides one click settlement. The free PayPal checkout extension is a good option. 2. According to the same research mentioned earlier in the experience of optimizing mobile shopping, half of online browsing occurs on mobile devices, but the mobile conversion rate is much lower than that of desktop or tablet computers. What’s up? To view, compare items, and browse pages, it’s not just a small screen. Mobile switching will slide due to slow page loading time, too many fields, limited payment options and security concerns.
42% of consumers are not satisfied with the mobile check-out experience, partly due to the inconsistency between consumers’ expectations of the check-out page and the seller’s functions. Because the user experience has not been optimized, the seller is facing difficulties due to giving up payment. 2 security is also a big factor. Many shoppers like to search on their mobile phones and buy later. If a good online experience is provided, the probability of returning is 47% 3. Easy production can obtain more than one one one-time customer. So what can you do to improve your mobile shopping experience? Accept multiple payment options. Minimize advertising, plug-ins, and graphics to improve load time. PayPal can often automatically fill in the cumbersome address and payment information in mobile, so it speeds up the payment process.
People may be less worried about security because they can speed up the process without having to use actual credit cards. 3. As a payment option, the proposal of \
What will be paid in the future is the short-term financial products that the customer pays the purchase expenses without interest and the enterprise can prepay. 4 PayPal credit5 (USA only) provides special financing for large-scale procurement. Customers can pay according to the time, and enterprises can pay in advance. The sales of enterprises that publicize PayPal credit on the website increased by 21% compared with those that do not publicize PayPal credit. 6 do you want to know how to achieve marketing objectives in the payment process, such as increasing the average order size? Paypal will add a message for payment options later. PayPal checkout ensure
Research Explore a new payment era, Ipsos MORI joint research, visited on December 9, 2020. Later payment information (4:00 payment in the United States): if the payment is missed, the consumer late fee may apply, depending on the living status of the consumer. Loans to California residents are made or prepared under a license under the California financial loans act. PayPal, Inc. is a nmls#910457 Georgia installment lender. PayPal credit must be approved by consumer credit. The annual average incremental sales based on PayPal’s internal data analysis are online sales of up to $37 million per year, rather than the annual online sales of the wider sales group (24 months). Continuous DCC volumes between January 2016 and November 2019. The average increase of overall PayPal AOV of sellers with PayPal credit information and sellers without PayPal credit information (PayPal internal data in 2019). An online study of 2000 U.S. consumers commissioned by paypal and conducted on Logica research in May 2020 shows that half of PayPal credit users and half of non PayPal credit users accounted for in May 2020. Visit the United States to subscribe to e-commerce sales, emarketer insider intelligence, March 2020, December 9, 2020.
