Many things happen on the checkout page. Shoppers calculate freight, use coupons, buy and start relationships with the business. This is also a good opportunity to provide customers with the required additional products to expand the scale of orders. But a good checkout experience is more than just generating revenue (and, of course, benefits!). No matter where customers are, they can buy products quickly and easily, laying the foundation for a better long-term relationship. Let’s take a look at how to optimize payment for a better customer experience and more revenue. 1. Reduce 69% of shopping baskets with failed settlement and will be discarded without completing the purchase. There are many reasons why people give up shopping baskets. In order to save costs in the future, you may be surprised by the higher distribution costs or investigate without intention to buy. These reasons are directly related to your dissatisfaction with the payment process. As a shopkeeper, your task is to minimize this frustration.
Deleting unnecessary fields requires too much information, or requires too personal details, which will cause shoppers to leave. If you do not need a phone number, delete the field. If you do not work with the business, please do not ask for the company name. The fewer fields, the faster and easier to complete the purchase. There are many ways to delete or customize payment fields, some of which require development experience. I like the checkout field editor extension. Without code, you can delete, edit, and rearrange fields with just a few clicks.
According to the baycard Institute, 21% of shoppers give up shopping baskets because of the long and complex calculation process. Woocommerce one page checkout solves this problem by allowing customers to add products to their shopping cart and pay on the same page. This will speed up the payment process and customers don’t want to know how long it will take to reduce interruptions. Ultimately, this means more sales and happier buyers. There are many factors to consider when selecting a payment maintenance payment gateway on a site. If possible, choose a card that can receive credit cards directly from the website instead of sending customers to a third-party platform. What’s up? If shoppers are sent outside the site, they are more likely to leave due to distraction or doubt the professionalism and security of the business.
If someone wants to buy quickly and allow guests to check out, setting up an account is time-consuming and disruptive. You need to fill out more fields, remember your new password and provide more personal information. If possible, shoppers can create accounts or settle with non members. When an account is required for subscription, etc., the process of creating an account shall be as easy as possible. Through woocommerce social login, shoppers can create accounts using existing accounts on Facebook, twitter, Google, Amazon and other platforms. This simplifies the entire checkout process and speeds up the checkout process.
2. Provide additional purchase functions. The checkout page is one of the last places for shoppers to contact before completing their purchase. It is a good place to provide additional goods. The woocommerce checkout add-on provides free or paid items that customers can add to their shopping cart before buying. If you are a coffee shop or craftsman, please accept tips. In the case of a non-profit organization, customers can add donations to the purchase. If you sell gift giving goods, provide free or charge packaging. If selling handmade products, shoppers can customize the goods. If you sell electronic products or high priced goods, please insure. If you are selling actual products, please add rush shipping upgrade
Please. While increasing the overall order value, there are many opportunities to add preferential options to the settlement page.
3. Supplementary sale and cross sale mark supplementary sale is to provide the same kind of products at a higher price. Usually more powerful, larger, or more functional. High quality photo frame or larger flowerpot. Cross selling is a product suggestion that complements the existing products purchased by customers (tennis shoelaces or seat sets and pillow cases). Both are good ways to increase the average order size. The product recommendations extension allows you to add sales and cross sell directly to the checkout page based on the generated intelligent algorithms or rules. Recommend the latest product, the highest rated product or the product being sold, or make suggestions based on the products already in the shopping cart.
4. Provide a variety of payment methods. The online payment methods preferred by global shoppers are: E-wallet (36%), credit card (23%) and debit card (12%) only provide one of them, which will not fully meet the needs of customers and lose potential sales opportunities. In addition to traditional credit and debit card payments, there are several different ways to meet shoppers at the following locations: Buy now, pay later: allow customers to pay the order fee according to the time, and receive the goods without worrying. Third parties such as Amazon pay and paypal: payments can be made using existing trusted accounts without shoppers searching for credit cards. Mobile wallets such as apple pay: one touch mobile payment makes it easier for buyers to buy on the move. Take the time to get to know the customer and what tools have been used for the most successful payment experience.
5. Points and rewards can be registered in various reward systems. When buying in favorite cafes, restaurants or boutiques, you can accumulate points and exchange for discounted or free products. This is a very effective way to encourage both large-scale purchases and repeat purchases. If shoppers make a decision between your store and competitors’ purchases and know that half of the free goods from you are coming, what store would you choose? Because they want to build based on the accumulated points. This is also a good way to improve the overall order value. If the customer shows the points that can be accumulated as a purchase at the time of settlement, there will be an incentive to complete the order so that the customer can accumulate points. If you find that the reward is coming, you can also add additional items to the shopping cart to get more points.
The woocommerce points and rewards extensions can create such systems. You can compensate customers for purchases, register email lists, create comments, and exchange points for future purchases. You will find high loyalty, high customer satisfaction and high conversion rate. 6. If trusted shoppers cannot trust your business and website, why should they rely on you to share personal information or complete orders? The checkout page is your last opportunity to convey to your customers reliable information that provides everything you expect. Here are some methods:
Show post use notes. Add customer reviews or comments to potential buyers to prove that they are satisfied that your business is fulfilling its commitments. Showcase certification and membership. Do you have any award-winning experience or certification? Are you a member of a trusted organization that validates your technology? Please show them on the check-out page to show you what you do. Display return policy and contact information. Front and middle
