If someone buys at the store, they will have the opportunity to communicate with customers by pleasing customers and improving the possibility of buying again. According to Bain & company, a consultancy, if the customer retention rate increases by only 5%, the revenue will increase by 25% to 95%. What’s up? Because it’s five to 25 times more expensive to have new customers than to keep current customers. make sense. No need to spend time and resources looking for new customers. Just meet existing customers. Persuading someone to make a first purchase may be difficult, but once you start trading with you, it’s much more likely to come back. This is why e-mail is very effective.
Here are 7 ways to engage customers via email after sales: Most importantly, you can automate these emails, build customer relationships in the least amount of time, and make repeated purchases. 1. Send a thank you email for a simple \
After purchase, the opening rate and click through rate of e-mail are 217% and 500% higher than other types of e-mail respectively. Kraviyo, a marketing company, also noted that customers who received e-mail after purchase received 90% more revenue than customers who did not receive e-mail. And \
2. New customers who send useful information may need some help to understand how to use the product or service, especially the gadgets and applications that need to be configured. Sending product guides or tutorials is good for customers and good for you. Reduce the number of after-sales consultation and product return through customer training. Do customers always ask the same questions after buying a specific product? Please reply to \
3. Comments request social evidence. Shoppers trust other people’s opinions. The kind words of a real person who didn’t receive money in order to speak well to you are powerful. In fact, almost 95% of shoppers read online reviews before buying. The review also provides valuable information about customer experience and product quality, which can be used to improve products. Root science will send an email with a specific link to the product purchased by the customer so that they can easily access the comment form.
4. Cross selling and additional selling of other products are two simple ways to sell to existing customers. When someone buys a new mobile phone from you, please recommend supplementary products such as mobile phone case or charger or more expensive varieties such as laptop.
Up selling is worth exploring when woocommerce website is the basis of subscription and provides more than two service levels such as free and advanced programs. Use the upsell email to persuade customers who use the free package to upgrade to the high end. 5. Send a supplemental email to remind the customer to reorder before the product runs out. People treat you
Because I formed the habit of buying there, it is very effective. Moreover, once a habit is formed, it is difficult to get rid of it. Assume that woocommerce stores selling dog snacks are operated. If you know that 20 snacks are a pack, and the general dog receives one a day, you can send a supplementary email 13 days after purchase, that is, one week before the snack runs out. Especially if the check-out process is fast, it is recommended that customers reorder from you rather than from other stores.
6. The most reliable form of advertising for recommendation requests is not advertising at all. This is the recommendation of people we know and trust. 92% believed in word-of-mouth recommendation. Recommendation marketing makes happy customers become brand advocates. I can’t expect loyal customers to talk about you to friends and family. You should reward them. Use the referral email to provide the required push. Recommenders can also offer discounts or free products when buying. Using the friend recommendation extension of androg automatewoo, you can set up a recommender in a few minutes. Advocates can recommend friends through social media or email. After friends complete their purchase, they can get rewards through store credit.
7. Inviting customers to participate in the patent plan is an effective way to improve revenue. Using Amazon Prime: $99 per year, members can enjoy free delivery, real-time streaming and book . For Amazon Prime members who make the most of their membership, the discount far exceeds the banquet fee. However, according to the report of consumer intelligence research partners, members spend an average of $1500 a year and non members spend about $625 a year. This is Amazon’s amazing revenue.
If you have a royalty or reward plan, please notify the customer by email after purchase and explain how to get points and rewards. Participating customers are duplicate customers. These seven emails provide a good basis for after-sales communication with customers. Keep in touch, consider the store first, and customers can visit it again when they are ready for the next purchase. You can also use automatic woo to automate the email above. After setting up the workflow, automatic Woo will send the appropriate email in time to contact you effectively.