To run a successful online store, we should not only attract the right audience to the website, but also persuade them to attract and buy their attention. In this field, one of the main indicators of site performance is the deviation rate. What is the disengagement rate? The deviation rate is the rate of people who visit one page of the site and leave without visiting another page. You can see how effective your site is in attracting potential customers. If the deviation rate is really high, it may be an obvious signal that you have not attracted the attention of the customer. This means that the possibility of guided purchase is much less.
What is good mobility? There are no rules for determining \
In other words, the good deviation rate is lower than the last time period being measured (month, quarter, year, etc.). How to find the male disengagement rate? The deviation rate is usually displayed at the top of the first page when you log in to Google Analytics or go to prospect > overview. However, this is the overall site migration rate within the default time period and does not provide much information. Go to action > website content > all pages to see the deviation rate of all individual pages on the website. You can adjust the duration in the upper right corner. Womerce Pro provides a good way to expand the analysis of womerce online. This expansion plan helps to determine the connection between analytical data and actual sales, so as to make major decisions to improve revenue.
How should I measure the deviation rate? The deviation rate must be measured over a sufficiently long period of time or between two important events. Therefore, we can compare the interest rate of the same month of this month and the previous year. Or, if you’re just starting a newly designed website, you can compare the first month after listing with the first month before listing. Imagine spending money on ads that send 10 people to your website, but no one buys them. The sample size should not change too much because it is small. This is not just because the data is enough to determine the trend.
In general, you may encounter anomalies that waste data, so it’s best not to make decisions based on daily deviation rates. But this may make sense in some cases. If you have a single event that accounts for a large part of sales every year, you may want to compare this year’s event date with last year’s event date. One of the reasons you still want to monitor daily migration rates is to identify problems rather than identify major changes to the site. Generally speaking, if the disengagement rate is 35%, but one day it rises to 90%, you will want to investigate in more detail. The site may be damaged.
Finally, in addition to the sample size or duration used to measure the deviation rate, please accurately consider the measurement object. You may see that the deviation rate of a single page is abnormally high or low, and the grouping performance of a specific category of the page is better than that of other categories. You can analyze pages into separate or adjusted groups to determine which pages or content types are not suitable for customer participation, rather than just looking at the deviation rate of the entire site. So why do people run away? People leave for various reasons, but usually next.
It involves one of many fields.
1. Unable to attract appropriate types of visitors. If you are running ads targeting high-end brand shoppers, but sell a large number of discounted products on the website, you will see a turnover rate that cannot be allowed even if there is a well-designed website. 2. You didn’t force them to move forward. They do not have attractive or interesting things that can continue to browse your website. Even targeted listeners will leave if the information on the page is not recognized. 3. Poor user experience. It may take too long to load the site, or the user cannot read the text of the site. You may see malware warnings or other things that make you feel insecure. If the user is navigating on a mobile device and your site has not optimized the movement, it may continue to move. If you have difficulty navigating the menu and don’t know where to go, you may have left the menu.
4. You provided exactly what they were looking for. This does not mean that specific pages of a site must always be redesigned, especially those with a high deviation rate. In fact, this means that providing value to users has achieved great success. What should I do? The customer said, \
When considering the deviation rate, the overall context of user experience and marketing objectives should always be considered. What should we do to improve the male disengagement rate? 1. Users who master the technology expect the website to load quickly. They want to be able to navigate effectively to the devices they use. We also train you to look for signs of legitimacy, such as SSL certificates or industry guarantees. Entrepreneur. Com said that 47% of users expected the site to load within 2 seconds. It is recommended that you run a speed test and check the performance of your site. Does your website continue to meet this standard? The slow loading speed of e-commerce website pages is often due to the lack of properly optimized images. Jetpack is one of the simple ways to help optimize images, but you can also read the full guide here.
Is your website compatible with mobile devices? Now, more visitors are searching on mobile devices than ever before, and the proportion is increasing every day. If it is difficult to navigate a site on a mobile device, visitors will be much more likely to leave the site instead of looking at other pages. Using Google’s mobile affinity test, you can view the measurement effect of the website while putting forward suggestions for website improvement. Please accept the SSL certificate and ensure that any unresolved malware issues that may have existed in the past have been fully resolved. If the user connects to the site and receives a virus \/ malicious code warning, the user will not stay too long.
2. In the era of restrictive gdpr, people who visit websites for the first time usually receive notifications and request permission on the screen. If the customer is angry, the content in the chat guide will pop up, which may hinder the immediate display of the content in the chat guide. There are many advertisements on the page. Multiple proposals flash and pop-up windows are displayed. It is usually chaotic, just like walking into the actual store and receiving greetings from multiple salespeople at the same time. It will make your experience inconvenient and leave the customer. Therefore, please limit the use of such tools. Test each, for deviation rate and sales,
ACK provides some excellent tools to support SEO goals. Paid search ads allow you to add site links to specific pages of your site. If you sell goods to students, you can run the advertisement that appears when someone searches for \
。 Compared with other sites, the focus is on improving over time.
