In e-commerce, the power of recommendation of millennials and colleagues. In 2019, millennials are looking for social resources in order to get shopping inspiration. 2019 has just begun. Let’s take a look at the characteristics of the most coveted shopping generation that may affect your sales this year – Millennials. Then, we will introduce how small businesses can use this knowledge to increase brand attention and revenue. Millennials are social groups, usually between the ages of 18 and 38. Social media has a great impact on product discovery and purchase decisions. 39.8% of them ranked social sources (social media, family, friends) in the top three channels where ideas could be obtained. Products to buy. 1 this is not a surprising thing. This generation grew up watching YouTube videos of other children trying new toys (\
Mobility of millennials young shoppers are more willing to buy with mobile devices than ordinary Americans. Recent research shows that 46% of young millennials (18-23 years old) and 67% of older millennials (24-38 years old) prefer to shop on smartphones or tablets. This is an average of 42% for all ages. Gregarious However, many enterprises, especially small enterprises, are still in the early stage of using this channel. Companies that provide intuitive shopping and payment methods for the millennium can see a considerable shift. Millennials are a shared group. Millennials listen to each other on social channels. In this demographic, relevance and authenticity are the core. Family (75%) and friends (72%) are the most influential factors on their shopping habits and purchase decisions, which are much more than artists (33%). 3 the social influence of the group is very important because recommendation can attract a lot of brand attention.
Venmo is located at the intersection of social sharing and business. Companies that make these shoppers brand advocates clearly have great advantages. For consumers, salespeople who understand how to use social influence and business transactions in a natural and appropriate way can improve their brands in this process. Vermo is a mobile payment platform similar to PayPal, but it is unique in that users can like and share payment and purchase on social networking sites. A social network centered on P2P and fee splitting transactions. As more and more people began to use vermo, interesting things happened. \
Many transactions are naturally social like buying gifts or event tickets, but daily purchases such as coffee or food are usually less important than those posted on social platforms. However, venmo created a natural forum to talk about where friends and family get Vintage T-shirts, makeup and the latest instruments. Behind all those who settle with venmo, there is a friend network, which can see every purchase shared between friends publicly or on the seed, and provide brand exposure, likes and messages. Through venmo, enterprises can:
Bare Users are allowed to open vermo-feed an average of 3 times a week. 4 real word of mouth Social recommendations from friends and family will guide care and action. 50% of ordinary vermo users buy more than once online or in stores after seeing it on their friends’ social networking sites. 5. Shopping smoothly on the mobile phone. Vermo is specifically developed for mobile platforms, so it has been available from the beginning
Optimized for mobile. Vermo users can easily split their purchases among vermo users through several tag purchases, and share the results with friends. brand new! Woocommerce’s PayPal checkout now offers smart payment buttons.
Male PayPal smart payment buttons (TM) working example. Woocommerce’s PayPal checkout extension provides shoppers with the most appropriate payment method. The new smart payment button dynamically displays PayPal, vermo, PayPal credit, 6 or other local payment options 7 in a single stack. Customers can choose the payment method without leaving the website. Learn more about the following: Woocommerce’s PayPal checkout extension. The benefits of PayPal checkout. When companies offer vermo as a payment option, it will open the door to millions of millennials who are ready to shop on mobile devices and enjoy the benefits of colleague influence.
1 source: where are emarketer and millennials looking for ideas for products to buy? September 2018. http:\/\/totalaccess.emarketer.com\/chart.aspx?r=224495 2 source: emarketer, what is the most favorite machine for digital buyers in the United States? September 2018. http:\/\/totalaccess.emarketer.com\/chart.aspx?r=222926 3 source: emarketer, the source of social posts \/ comments that affect the purchase decisions of Millennium social media users in the United States, October 2017 (respondent ratio). http:\/\/totalaccess.emarketer.com\/chart.aspx?r=214171
4 vermo internal data to investigate the digital trend of fy2017 5 PayPal Kelton. August 2018. Basic (total specimen, people who take measures after seeing what in their friends’ seeds) n = 1090; (vermo users take measures after seeing what in their friends’ seeds) n = 138 q32. What you see on your friend’s social media feed is, which of the following have you done? This includes users who buy items in new stores, restaurants or small businesses, (friends) or buy online based on online shared links.
6 PayPal credit must be approved by consumer credit. 7 PayPal checkout may not be available in some countries.
