The end of the year and the beginning of the shopping season are busy times for consumers. Many people stare at computers and phones, investigate gifts and find the best deal online. Even if competition intensifies and organic reach decreases, social media is still crucial to attracting the attention of potential customers. But without a clear plan, success may surpass the company. Here are eight steps to planning a vacation on a social media channel: Then, when the holiday comes, you can relax and enjoy more time with your family. Get ready to be creative! Step 1: plan ahead. Success is beneficial to those who plan ahead.
Unfortunately, when producing social media content for the end of the year and the beginning of the year, too many companies choose social media content at the last minute. This puts the social media team in a well deserved position to improvise creativity, and the results are often not encouraging. It’s a long way to go, so the first recommended step is to use a social media calendar. Map making: at the beginning and end of vacation activities. It is planned to operate from the beginning of November to the end of December. The channel to use. This is likely to include Facebook, instagram, pinterest and \/ or twitter. How often will you publish? Maintain a reasonable number of posts (see the detailed instructions below for details). If you need a social media calendar, use this free Google spreadsheet template (click File > create copy to create an editable copy). Applications such as coschedule are also effective for creating marketing calendars.
Male Title: the following is an example of a basic social media calendar created using a spreadsheet. If you need guidance on schedule setting, please check this guide. Keep it simple, organized, and focus throughout the season on the goal of connecting with customers better than competitors. The number of posts to be created determines the quantity, not the measure of quality. But your time is limited and your audience’s attention is limited. Therefore, it is recommended that you decide in advance the number of Posts created for each network. This also helps the graphic designer estimate the time it takes to create the drawing for the activity. If you want to proxy posts, you can also gather guest authors!
Although there is no magic number for a given network, some of the revenue comes from reducing publishing, while others rely on a large number of (such as twitter). Please use this data as the starting point for setting the calendar. Step 2: understand the activity scope of competitors at the end and beginning of last year, and the best vacation activity is outstanding in noise. Countless brands will emerge with countless content. Even if they are not all competitors in your industry, you are competing with all of them to attract the attention of your audience. To break the silence and create original ideas, please do a few surveys.
Please select several competitors to audit. Then in the social media profile, scroll back to this time last year and record the following: What kind of content did they produce? Image. Video? User created content? Does the copy contain specific messages? What are the advantages of the post? What emotional levers do they seem to be pulling? How about the label? If hash tags are included, do they create themselves or go beyond existing ones? With this knowledge, you will learn something. What effect can you borrow them? There is no need to reinvent the wheel. What can’t work properly and should be avoided? If their posts look sluggish, ask them why they failed. Then please don’t do what they do. What makes the audience different from what they haven’t seen before? Ideas invisible in the world
Any ideas? The opportunity has been opened. This information should tell you what to do next.
Step 3: create a clear marketing concept. Now it’s time to think about the \
However, compared with the creative direct reference to Black Friday or direct sales of products, REI promotes outdoor activities through #optoutside activities. This is a user created activity that encourages people to share videos and photos of outdoor activities and share interesting content about where images occur. Why does this idea work well? Consider the following factors: People don’t want to hear hard selling. People are under pressure to spend money. For organic social media, this approach often fails. Instead, give priority to the audience and their concerns. Then, let people show their adventures and suggest how REI can compensate for this concern. It just works well. Eye catching photos and clear copies are at the heart of the event. You can do great work and share with the world. Why just sit at home? If you want to create something as compelling as looking for your own perspective, your core is to find an angle that goes beyond the general holiday hook.
Please specify a name. This is called an activity internally or included in a post. Create a tag line. A short 5-6 word sentence summarizing the activity. Consider creating labels. Hash tags help to group all posts in a single activity together. Rei uses #optinside to enter the activity name in the tag. It provides customers with the opportunity to express themselves, show the products they actually use, and guide them to participate, so as to improve sales. Compared with pure product discount and publicity (the method that many competitors can adopt), what are more creative similar activities?
Step 4: select the products to be promoted. If it is an e-commerce company, there must be products to be emphasized. There are several ways to select items for which you want to assign priority. Bestsellers. Don’t you want to double your holiday success? Seasonal products. Think about what people can buy and use in winter. Best gift option. Silk stockings and nails meet this category. If you don’t know which product is suitable for this bucket, please find someone who can ask. This may include customer support, sales, management and people with ideas.
Even if you want to create an activity that goes beyond mere product posts, you will want to introduce your products in your content. The secret is not to explain why people should buy from you this holiday, but to show it. Step 5: create holiday theme content where customers need to go. Ideally, move directly from the social platform to the product page. In fact, it’s best not to create anything on a blog (or event access page), but to plan social activities around the product page. If resources are insufficient, this may be the best way. But sometimes, trying to sell on social media in order to buy products immediately can make people feel bad.
With some exceptions, such as pinterest, people usually don’t shop on social media. They get along well and establish contact with friends and family. So how to attract their attention? Create fantastic content, improve the game and guide people there. Please consider: Your social media is useful information that brings people to your website. This will not put any pressure on social media, making it easier to sell. Follow this step: decide whether to create an access page, blog post, or selected holiday promotion product page. All of these options work. Create blog posts that emphasize products. Compared with function, it emphasizes the advantages, shows people how to use the function, or clearly explains its value. Create a social media post for all products in this post. Instead of directly promoting each product, it’s better to include a reference to the product in the post text or picture, and write something striking. To further help you approach customers after the holiday, please use email to receive consent forms on the site to maximize the long-term value of the event. Step 6: to separate event post content planning and creating vacation activities from other activities, take the time to carefully make copies and inject all content into seasonal hooks. This may mean taking a less clear approach, such as applying the \
I hope you can give me inspiration to think. In order to get the best results, each post is optimized, and the excellent post is associated with the audience. They attract their attention, identify with their needs and requirements, and involve them in your company. However, in order to improve writing mechanics and post structure, it is best to have objective data. Follow this simple guide to start with character counts, emoticons, and labels. Then, when you’re ready to test a copy of the post, use the free social information optimization tool to learn how to rate and improve social media posts. Stage 8: suppose some re marketing campaigns set up your campaign to successfully attract people to your website, but you don’t buy. Nothing will be lost! If you use Google Web (Edwards and monitor) or Facebook ads, as well as information captured while someone is browsing or abandoning payment, you can re market by email (meaning contacting unconverted customers). For email re marketing and woocomer, please use jilt, converso or MailChimp of woocomer. In this way, when you really start buying that gift, you won’t forget you. According to wordstream, a fantastic guide to this topic, there are three types of promotions to set up: customer lists, website traffic, and application activities. Source: for word stream e-commerce website, website traffic will be the best choice. This is the lab. now we have a simple process to improve social media activities to imperfect product push and final release. Let’s summarize what we have learned. Select the network and describe the default holiday event publishing schedule. We also created hooks, tag lines, and tags for the activity. Produced all the contents, created an atmosphere at the end of the year and the beginning of the year, and prepared for re marketing. In short, you are ready to turn your holiday shopping season into a good season. Now, towards the success of e-commerce! Ben sailer is the content marketing director of coschedule, the industry-leading marketing calendar platform. His areas of expertise include content strategy, search engine optimization, replication licensing, etc. He can find it on twitter @ ben_coschedule.
