If you have an online store, it’s time to think about holidays. It’s too early to start planning for the best part of the year, isn’t it? Black Friday and Internet Friday are coming. Ranking in Google is not something that can be done overnight, but there are still a few weeks, and we have enough time to implement search engine optimization (SEO) related improvements and strategic changes. Let’s take a look at what SEO tips can do now: set up a new page and update the previous page. ยท gift page optimization at the end of the year and the beginning of the year. If you plan to create a special visit page for the holiday or update the existing page, please consider SEO optimization.
Google, Bing and all other search engines must have enough time to track your links and find your specific vacation visit page in time. So try to change it at least 30 days or earlier to get the holiday or event you want. Focus on the beginning. For existing pages, change the page title and meta description, especially holidays. The same applies to posts posted. Find old content suitable for holidays and rewrite the title and meta description according to the next season. Finally, ensure that structured data is added to all major product pages. For example, rich snippets for product in search results shows the level and price of products, which can gain an advantage over competitors.
Rich snipt is an attribute set provided by the store for search engines to find and sort, and provides selection information for creating and structuring projects. Having rich snipt is a successful way to improve SERP ranking. If old content is reused (including some changes if necessary) the 2018 Christmas guide, it is better to reuse it in 2019 rather than reinvent it. However, the following refresh is recommended: Update the year, and update the details of popular brands and popular products in that year. If the slug of the URL is \/ christmas-2018 \/, change it to \/ christmas-201 \/, and redirect the old URL to the new URL. There is no need to create a completely new page. Not reusing old URLs wastes wonderful inbound links. Of course, it’s much easier if the URL doesn’t contain a year. In the first few months of the holiday, we will republish last year’s popular posts on social media (with minor adjustments if necessary). Valentine’s day may become a secret Santa Claus. Online Valentine’s day can be the same as Dad’s Christmas. This may be a small adjustment. Maybe it’s enough to add \
Using the power of social media to guide the strategic use of inbound traffic, social media, including twitter and pinterest, will play a great role in the success of (online) holiday sales. Take pinterest as an example. Including the right product in people’s expectation list may affect sales. Also get inspiration from other people’s wish lists. Don’t forget to share holiday gift pages on social media! A good example is the Huffington Post holiday gift guide. It’s smart. Huffington Post just classifies the holiday gift guide and adds all posts that meet this category. It makes a wonderful summary of all kinds of gifts for many people. Elle also has such pages, and there are more companies.
The rest day for writing posts for the latest (trend) products is a good time to promote new products. Coming
He is one of the earliest bloggers in the Netherlands and co founded one of the earliest Dutch blogs, involving web design and blog. At yoast, he served as chief SEO Consultant for clients and colleagues.