Graphical product ads displayed at the top of the search results page Google shopping ads are a visual and dynamic way to directly attract online shoppers to stores. If it is sold in woocommerce, the product can also be displayed in woocommerce! To run shopping ads, you need to share product seeds with Google and have an extension program, such as woocommerce Google product seeds specially made to help you. Google shopping advertising increases visibility and conversion. Shopping advertising precedes Google text advertising, including basic product data and promotions, such as title, picture, price and comment.
Because the product information displayed can be controlled, it is easier to find the exact project the customer is looking for, so it is more likely to buy. Compared with ordinary text-based advertising, Google shopping advertising has several advantages. Shopping advertisements contain images, and users can immediately determine whether your product is the one they are looking for. This can optimize advertising spending. This includes price, which is a powerful indicator. If someone clicks on the advertisement, they will be interested in buying and are likely to switch. Your product will be displayed in more places on the search engine results page. This means more exposure and click opportunities. The typical cost per click is the same as the cost paid in non brand search activities, and the conversion rate is usually slightly higher than that of non brand search activities. Marketers allocate 76% of their budget to shopping and only 25% to search advertising. But 85% of clicks come from shopping activities!
In order to improve visibility and maximize potential customers, it is recommended to publish text and shopping advertisements. To create shopping ads, Google needs product information that can be shared through seeds. The following are the methods created for the product: How to create product seeds for Google the correct product information seeds are the premise of setting up shopping advertisements. The seed will be synchronized to the Google seller center account. The basic and auxiliary seeds of the product can be added in the Google seller center. Google products must include the following required categories:
Product title (up to 150 characters) description (up to 5000 characters) product picture price global transaction variety number (see UPC, EAN or ISBN of the product) trademark manufacturer part number (or SKU) Google commodity category clothing and accessories and other specific product details, including: Color material texture size gender: it is best to include as many attributes as possible. Seed supports two formats: plain text (. Txt) and extensible markup language or XML (. XML) Txt file is an unstructured conventional data file, which has a simpler and smaller tendency. XML files are stored in markup language and can contain images and other details. These images and details need not only the data itself, but also the description of the data display method Txt wow. Learn more about the differences between XML files.
There are two ways to create a seed file. Manual: exported in Google Spreadsheet or spreadsheet editor registered in the seller’s central account. Txt file automatically: if you choose to use the specially made woocomerce extension to automatically generate seeds and synchronize with Google, you can install the additional functions of the seller center in the spreadsheet to fill in seeds, view product data and upload seeds. There are several options available on the web for extensions used to create seeds. Official woocomerce. Recommend woocommerce Google product seeds from com market place. The expansion plan has included four updates this year, which can be determined
