Having Cinnabon in a shopping center means only competing with cookie stores in the same shopping center. People who like cinnamon will go to your shop, and people who like oats may go to the biscuit shop. Because it only competes with one or two stores, there is no need to carry out too much marketing. This is very different from online. You are competing with the world. There is more than one store selling competitive products. There are dozens, maybe hundreds, and some people have big wallets like Amazon and Walmart. Therefore, if you start online stores and neglect marketing, you will lose customers of existing competitors.
Read why you choose marketing channels. Making a marketing plan for advertising and trust building is very important. But that doesn’t mean you have to buy billboards on the side of the road or spend $6 on Google AdWords. And marketing is not a dirty word. Strategies for communicating with customers and prospects. Ways to build trust and visibility: display YouTube usage methods of products using content on blogs, video production provides fuel for visual search engines, and provides pinterest with high-quality images of products. I interviewed Paul Jarvis for lift off summit. One of his persuasive words is:
People usually don’t buy things for two reasons. One is trust, the other is not knowing whether it exists. Half of online marketing should be used to build trust between you and potential customers. If they don’t believe you, they will go to other parts of the online world. The other half needs to invest in promoting products to users. What channel? There are many marketing channels to choose from. Content marketing – blog, video marketing, SEO PPC advertising – Google, Facebook, twitter, pinterest and other social networks – Facebook, twitter, pinterest, instagram regional activities + cooperative marketing and influeunder marketing. Each channel is unique.
SEO will generate a lot of traffic, but this is a long-term plan. Social networking is free. Twitter has a good reputation, and instagram is more visual. As a store owner, your task is to evaluate all marketing channels and select the most suitable channel for the company and audience. Focusing on the main marketing channels, it seems that there are new marketing channels every day. Initially, there were only Facebook, twitter, pinterest and percope. What exactly is periscope? You don’t have to be on all social networks or pursue all marketing channels.
All channels are too thin to stand out from any channel. The secret is to choose one to three channels and focus on that channel. The results vary by channel, but rewards are usually seen within a few months. If you don’t see growth, you can keep the strategy and try other strategies. There are a million perspectives to be taken, and new strategies to be tested every day. I like to use buffer to manage all social media posts. The free plan is quite generous, and you only need to upgrade if you want to book more than 10 posts at a time. It is recommended to start with:
One of the best features of woocomerce is that it has used the most powerful blog system. So use content marketing as a long-term strategy. It will take several months to attract serious traffic. At the same time, understand that your content will continue to answer users’ questions and bring organic traffic. In the short term, Facebook, twitter, instagram and other social media websites
see. They are very useful. This is called short-term because such content will never be retained, but new articles and posts need to be published.
If you have some money, please check the pay per click strategy carefully. Although expensive, it is also the fastest growing method. Success is rare. Success does not mean all single sales. Initially, this may mean creating a sales channel through a new marketing channel. Later, it may mean dominating specific channels and generating the most revenue through it. If you find a job channel, please continue to experiment while investing. If successful, please check the frequency. Once a week? Five a week? Alternatively, try using various types of content, such as guest posts, upgrades, or multiple blogs. There are many possibilities.
Once you understand how a particular channel works, please document the process and pass it on to the distinguished people of the new empire, and then browse the following channels. E-commerce is different from Cinnabon store. It can be easily expanded. Spend time in the marketing world and confirm its scale before your eyes. One of the best choices to run a store on WordPress is to have access to thousands of free plug-ins. Use yoast SEO and monster insights for content marketing. Both are free and powerful. Yoast improves SEO efficiency, and monster insights helps track all the content of Google Analytics.
I also like jetpack’s promotional function of automatically sharing new posts on social networks. MailChimp is a free service that can be used to keep in touch with customers and recently started using bonjoro. You will be prompted to create a welcome list for each MailChimp user. This is a very unique experience I am now experimenting with. This is just the starting point. You don’t need to use the above-mentioned. There are thousands! Know what works for you and your brand. Happy sales!
——Rift off summit, did you do it with other shopkeepers on June 19-23? Or someone else on the Internet? I tend to talk only about tools. \
Grab the free ticket!
