We have wocommerce every year, including Halloween, Black Friday and online Friday. Com carries out several major holiday promotions. Everyone’s challenge when they come out is: How to continue to run bigger, better and fresher? This year, we have made some new attempts to improve the conversion rate. We learned a lot from these experiences, and we decided to write it according to what we thought we could learn from them. Before you start selling, please read the main questions you need to ask, the skills to create a positive sales experience, and what woo can learn from selling at the end of the year and the beginning of the year.
Holiday discount: who is this for and what will you offer? When deciding on sales, the first and most important thing to decide is to know who you want to attract. Our proposal for major sales is simple. We sell on the entire website at a fixed discount (e.g. 20% or 30%) for all products. The only exception is updates. Coupons are only available for new purchases. Why do we take this approach? The purpose is to let our customers who are already crazy about woocommerce shop with us when we have a direct discount. We don’t try to get indifferent potential customers. Facts have proved that existing customers are most likely to buy our products every year.
Create and send one or more coupons, which can be applied with one click. Do you want to add specific products to your shopping cart? You can also. According to the object to be attracted, you can discount a certain proportion in special categories to show holidays, or provide gifts when shoppers exceed a specific amount to increase the average order amount. When you buy one for free or on a specific date, you can give gifts (a good way to transfer old inventory). Universal Yums, one of our favorite woocommerce stores, is good at up selling. On Black Friday this year, a limited edition advent calendar was presented free of charge when buying a new subscription ticket. At present, flash memory discount is being carried out. As long as you buy a subscription ticket for 3 ~ 6 months, you will get an additional snack box.
Male creative and excellent sales strategy, pay tribute to universal Yums. If a package sale like ours is not your cup of tea, please read 10 sales you can try (and some woocomerce extensions). Black Friday + online Friday = Black Friday used to sell Black Friday and online Friday separately. They have different shapes and feelings, different coupon codes, and sometimes different discounts. This year we are committed to combining blackcyber sales. To be honest, this is a small experiment. I’ve been thinking about the upcoming sales. I think it might be easier for our team and our customers to combine sales and release a code for the whole. Four days.
What makes me pause is the message change between the email sent on Friday and Monday (we call it \
Take it out for you? Sometimes simplicity is best for you and your shoppers. The importance of visual image is thousands of words. According to our experiment
After sharing, update the opengraph information on the home page to promote our sales for us. During sales, when people share our URL, we bake in special graphics and sales promotions displayed on Facebook, twitter, etc. After sale, it is changed to a common card containing ordinary woo copies and images. If you are not familiar with opengraph, it is a simple plug-in and worth exploring. Please have a look! In particular, the last trick Facebook uses to optimize social sharing is to ask you to clip URLs to show changes. Just enter the store URL (get the latest information on the website) and Facebook can instruct you to re clip here. Now the sale is over, woocomerce. Com information returns to normal. But first, in order to scratch the part, you must send a ping to Facebook. A dangerous idea is to highlight your sales in the chaos. If your product is excellent, people will find it. Sadly, this is not always true. People can find the loudest products through word-of-mouth and product missionaries, but they are often overwhelmed by joint efforts (sometimes charging, sometimes sending free strategic information to existing users). If you’re on sale and want people to know, there are three simple ways. All this is done to sell hallowon and blackcyber. E-mail (for our existing customers) is the biggest driver of our sales flow and sales. It is the e-mail we send. If you only do one thing to promote your sales, you must do this. Mail a list of existing customers to inform you that you are selling. This is actively recommended assuming that you are already creating a customer email address list! If you haven’t captured your email yet, please add fields during checkout and create a customer list in your MailChimp account to view this concise woocomer for MailChimp integration. Your customers will be happy for you to inform the sales. And, in fact, if you don’t tell them, you may need to shop at the price and refund to those who miss the discount. Of all our marketing efforts to promote sales to people, e-mail has the highest conversion rate and expenditure per user (if this is interesting, twitter follows). We found that we have a very international mailing list, sending two emails to customers who are not in the United States and live in the United States to optimize major sales and increase the conversion rate. If you are interested in the core content of timing, MailChimp provides a timeline function, which can set the activity to automatically distribute to each user according to the best time period. Male 2016 hallowon email, if you can find Oprah reference, it’s high five. Use to post (more than twice) coschedule content and marketing campaigns on social media. It integrates well with WordPress and social channels and is the first booking tool to add instagram post booking function recently. In order to offer a discount at the end of the year and the beginning of the year, we booked twitter for users outside the United States and American users. The first few were launched simultaneously with the mailbox. To avoid repetition, we write different statements for each twitter, but for consistency, include some of the same statements and ideas in the email message. In order to keep interesting content and prevent too repetitive tweets, we changed the information (if someone found more than two). This year, we completed the following work on the blackcyber woocomerce social networking site: 1X instagram GIF 2x Facebook posts (Friday and Monday, both boost) 1x Facebook
Proposal (use more than 170 times) 7x twitter (4 times on Friday, 1 time on Saturday, 2 times on Monday) finally, when there is sales, what we need to pay attention to is to convey our minds to those who manage and respond to users on social media to ensure that they are ready and respond to frequently asked questions. Fortunately, there is a team performing this task. However, if it’s a solo show, it can be tricky to have to respond socially on the sales day. Make sure you have time to finish every day. Is it worth paying for online advertising during the chaotic year-end discount? The question here is, when you spread words in different ways, how much value do you spend to convey this message. Obviously, telling people about our sales is a big victory in revenue. We continue to advertise woocommerce products on Facebook and Google, but during the long holiday, we focus on how to make it more difficult to see a satisfactory ROI. Blackcyber spent nearly $6000 (dollars) on 53% of its advertising revenue (ROAs), slightly higher than $3000. This is well below the usual target of 75%. Are major shopping holidays worth advertising? If you can invest a lot of time, money and energy, the answer is sometimes at best. The point to be added here is that the current advertising rate for charging customers (and those who see the landing line of selling goods before they buy) is much higher than that for new customers. Like our customers who already use woocommerce, we focus our advertising budget during the most effective sales period. Execute sales like a clock. We execute sales. Things are a little chaotic and in the final stage. In order to prevent this from happening and make knowledge not limited to the brains of a few people, we have published learning content internally. In order to share this knowledge with you, here are some of our favorite learning contents. Test site changes in dumps. Please check the code in advance. Don’t do it on a live website. Create a startup checklist and assign tasks to people. Backup in case someone gets sick. Ensure that all necessary work is completed at least one week ago. Internal communication: what we learned is how good it is to communicate with the team (support and social ninjas) about sales. Test coupon (again) is working. Maybe you won’t be surprised to forget to publish once! Please check the time and time zone again! Please note the time and expiration date of the coupon. Understand the time zone of the store and ensure that the coupon settings are consistent. Please clarify the terms and conditions of use. Need to know whether the sales user is applicable? Please convey this information clearly and consistently. Deal with the surge in traffic. During the sales process, site downtime is not ideal. Please talk to the host to deal with the spiking. After sales: everything has been tested, but tracking the results of marketing efforts is healthy and important, which can let you know what is effective next and how much time it is worth. Follow what? To track social, email and ad traffic conversions, as well as new customers who use discarded shopping cart coupons vs. revisit customer sales, and learn more about how to set up these content correctly using tools such as Google Analytics, please check the articles made after the promotion is over. Adding effective tracking links or UTM to social posts, advertisements and emails is all that has been omitted in the past and is being improved. Read and learn tracking: check MailChimp’s Guide for e-commerce tracking options. In Google’s best practices for creating custom activities,
Practice using the familiar custom URL synthesis tools (see the extended guide here for more information). Today, we have our own analysis tools, which are built by automatic and can teach all data and keep track in one place. Use these learning to improve your holiday sales. From Black Friday to online Friday is by far the best selling time. Although there is always room for improvement, I am convinced that the above methods are effective and hope to be helpful to the promotion efforts at the end and beginning of 2017. We like to learn from what others try. We want to hear what effect this year has on you. Tell us loudly with comments Thank you for reading. Recommended reading: woocommerce has learned from the way of using content. There are 10 types of promotions. You can run the woocommerce extension to ensure the success (and scalability) of Christmas promotion
