There are many ways to market clothing or fashion business online. Social media is a popular choice. It also talks about how coupons, discounts or gifts can increase popularity. If you have tried several marketing methods, but have not achieved the expected goal or sales growth, there are other options to consider. It’s a blog. Creating high-quality and attractive content can benefit from better brand awareness to sales growth. According to a study, enterprises that enable blogs have about 55% more website visits than those that do not.
If you haven’t developed your online fashion business by blogging, now is the time to start. Today, we will tell you why this marketing method is suitable for stores, how to start and operate your own blog, and some skills to consider when making content. Let’s go! Blog is the reason for the natural marketing of online fashion stores. Content marketing is naturally suitable for some industries and businesses. This seems more reliable than many other marketing methods and can bring great advantages to search engine ranking. However, let’s look at the specific benefits of content production for clothing or fashion stores.
Fashion is one of the most popular themes for bloggers. Share your own fashion tips and tips with other people. The reason why this industry is very popular among bloggers is that it has a large audience. And readers and bloggers have been looking for new sources of inspiration. Brand blog can be a source of new inspiration. Get inspiration from it, provide useful recommendations or train colleagues and fashion lovers, and you feel cordial to the business. The more you gain the trust of readers, the more comfortable readers will be to buy the products you propose (i.e. you own) or communicate with you online.
Let’s take a look at the considerations when starting a blog for your business. Blog should be an extension of style, voice, products and other brands. When you create an online store, you are likely (whether you realize it or not) to adopt a specific style and a series of standards for everything you produce. View some of your product pages. Thanks to the theme of the store, there should be continuity between copying the same sound of Lite, the similar picture style used by each product and the overall design. The company’s voice should be conveyed by content on the product page. The same consistency should apply to blogs you create. Treat this addition as an extension of the brand. Like other extensions that can be added from new products to the FAQ page, we will pay close attention to and pay close attention to the \
This can be displayed in the following ways: Use the same or very similar themes in stores and blogs – it’s easy unless you set up a blog on a separate host or a third-party service (such as Tumblr, medium). Making an internal guide to the blog can help the person who writes the post understand what type of intonation, format or specific words should be used or avoided, and the brand’s \
Getting the benefits of creating e-commerce content is not as simple as connecting product pages with hundreds of words. Whether connected to an online store or a separate venture capital, the best blogs can produce unique, useful, educational and in-depth content.
This means that there are no default posts that can scroll your eyes elsewhere. The goal is for visitors (and potential customers) to produce what they really need to improve their lives or simply enjoy them. Example: \
Your blog post should be attractive, but don’t worry too much. Always associated with your brand and goals. But one thing to remember is that the posts you create must always have something to do with your business. If selling men’s formal clothes, it’s best to run a blog about men’s formal clothes. It even makes sense to blog about how to tie a tie and wear shoes. But listeners may not want to read posts about women’s fashion. They didn’t come to buy dresses in the end. Male: look for opportunities to recommend your products. If you are writing articles on the theme of your business, it will make you feel natural to recommend your products or services through blog posts. This does not have to be done frequently, but it is not an accident to refer to items that must usually be provided.
The core is to maintain a careful balance between over intensive products and recommending products that meet the needs of readers. If you are talking about the new nail polish colors in autumn and have one of the beautiful colors, please take it out! However, do not convert color trend posts to formal sales pitches. If you use woocommerce, you can easily include one or more store products in your blog post using shortcut code. Here, you can find the shortcut code for single or multiple embedded products. Connect and collaborate with communities to further promote growth. As mentioned earlier, fashion business and personal blog communities are very large and active, so they tend to succeed. If you want to enter the next stage, you can use this active community to further develop the brand.
There are several ways to work with other fashion businesses, bloggers and influant, including: In order to write free product posts for influan books, so that they can comment on prizes, competitions or other promotional sponsorship products, display or agree to provide modeling skills with photos, I suggest they contact bloggers. Instead, I will write articles on other blogs. Cooperate with other enterprises to jointly promote sales, such as giving multiple products in other stores. Connect with other business, bloggers and influan books to further expand the reach and brand. Connecting to the fashion community may not be the best way. To \
Whether it is a small and medium-sized enterprise selling nail polish for the new blog or a large enterprise specializing in men’s clothing, I will tell you the last points to pay attention to when planning the content production efforts. Consistency is required. Compared with 8 releases at the beginning of the month and no more releases, it is recommended to release once a week. The search engine also updates the content of the website
