Although it may be difficult to start e-mail marketing, experienced store owners agree. Email is one of the best opportunities for long-term communication with customers. If you don’t want to spend too much time on email from the beginning, we recommend that you check automation. After purchase, through email automation, you can create, retain and automatically send relevant information to customers. Just write an email and I’ll work for you forever. Let’s take a look at how to start email after automatic purchase and turn customers into enthusiastic fans for the first time. Are you ready to study? Read on for more information.
As emphasized several times before, post purchase automation is useful: \
These emails combined with automation not only improve customer happiness and satisfaction, but also save (potentially huge) time. Because you can set the information in advance, you only need to make the content once and see things for you forever. Through automation, you can continue to contact customers who like your brand. All these operations can be done manually. Now that we know why automation is important and how it can help online stores, let’s look at a few strategies we can try. The first strategy: as you mentioned in your post, sending email to new customers is very powerful, because it is the basic email strategy for novices who take follow-up actions on their initial purchase. They make people feel that there are real people on the other side of the picture, not just faceless brands.
Therefore, one of the best ways to start automation is to send e-mail to customers who buy for the first time in the store. It is the direct beginning of a relationship, establishing a sense of belonging, importance, and the feelings needed to be part of something (not \
Regarding the timing, please ensure that the customer receives this email immediately after receiving the order. But when considering timing, please consider your product and industry. People who buy wallpapers can wait more than a week to paste wallpapers, but people who buy clothes need to try them on immediately, get feedback or important links. One caveat: you may want to use your first email as an opportunity, but don’t. New customers will soon consider buying again and will not try to launch more products. They can immediately, well, look strong.
Next line: in order to do more, we welcome new customers and check them in at the first purchase, so we can strengthen the relationship with some additional messages. These follow-up emails don’t have to be completely product centric. Building relationships with customers is.
From the beginning, even if there was an intention to induce other purchases, he simply said, \
The number of emails sent after the first follow-up action is entirely up to you. You can create an automated chain of three simple messages, including click inducing inquiries such as \
Fortunately, depending on how customers interact with e-mail, there is a way to completely change the way automated e-mail is delivered. You can create segments for active and inactive customers and send emails to each group for a specific purpose. Categorize e-mail to send different messages to customers belonging to different groups, such as people who are interested in your e-mail or have not interacted with them in the past 6 months. Through MailChimp automation (which will be described in detail later), you can create e-mail automation branching from two (or more) different directions according to the activities of subscribers.
Therefore, if there is a list of inactive subscribers that are not automatically updated, you can build steps in the workflow and send specially designed and created emails to access these customers again. This may include coupon codes or other attractive suggestions. Instead, you can choose to stop sending to these subscribers and compensate the most active customers according to your own suggestions. Creating automatically updated segments and adding specially sent emails to those segments is an advanced step in post purchase automation. If you’re just getting started and you don’t have many customers, this may not be appropriate. But please understand in more detail. It’s really worth considering!
The first automated activity is MailChimp
At this time of implementation, I hope you have some practical ideas about post purchase email, which can be created and set up for future customers. But there is one last point that needs to be sorted out. The way to make this happen. Fortunately, woocommerce’s MailChimp integration allows store customer and order data to be synchronized with MailChimp accounts, so you can quickly start manual and automatic activity builds. MailChimp allows you to create an automated workflow, which by default is an automated email string triggered by a selected event. In this case, the trigger set will become the customer’s initial purchase.
You can also create segments in the workflow so that specific subscribers receive only specific e-mail messages. For example, allow inactive customers to get coupons, then visit again and buy again. In MailChimp, no matter whether it is subdivided or not, building automated e-mail activities will not be fast and troublesome. To start the build activity after purchase, install the woocommerce MailChimp extension in the store and review the instructions on this page of the automated workflow. For more steps, guidance, examples and inspiration, you can also refer to MailChimp’s extensive technical materials. Please keep in touch for a long time after the customer orders for the first time. Email automation is more than just setting up one or two messages that customers receive after receiving their first order. Lay the foundation for the long-term relationship between customers and your brand, let customers continue to visit your store… Convert a single order into multiple orders. I hope this technique will inspire me to start e-mail automation. Do you have any questions or skills to share? Next term, we are always happy with your news.
