The experience of shoppers in stores can range from good to bad, from medium to medium. Providing a good experience helps to improve the possibility of purchase. I’m afraid I’ll never see anything bad. There is no good user experience (commonly known as UX). Easy to use navigation, simple design, useful site search, etc… but quality UX won’t end in the shopping cart. Believe it or not, the selected payment gateway and the way it and its options are displayed in the store will have a great impact on the shopper’s experience. If you choose properly, you can get more customers. Wrong choice. Well, you can guess.
Let’s look at how payment gateways can change the customer experience in stores and how they can tilt in the \
Hello. Your payment gateway is part of your experience, even if you don’t realize it. Failure to convey trust, difficult to use, or look inappropriate, like other elements in store design, can lead to loss of sales. Next, let’s take a look at several methods that the UX of the payment gateway may affect the order, and more importantly, the improvement method. Familiar factors help to build trust. When potential customers arrive at the payment part of the order, they are much more likely to guess for themselves. \
In the final step, the customer may abandon the shopping basket for almost all alarm reasons. This includes navigating to the payment page, being unable to recognize the payment method, displaying familiar logos, and even feeling \
Sending shoppers off-site for payment may provide a bad experience, but it is not always the case. One factor to consider is whether the selected payment gateway is hosted or integrated through API. If you use a hosted gateway, in order to provide payment details, you will transfer potential customers from the store to other places, which may lead to a poor experience. Imagine what might happen in real life. Walk into the beautiful and perfect commercialized store, choose the products you want, and go to the cashier. Then I suddenly heard that I had to go to the next door (maybe a store I had never been to once) to pay.
Go home
No, but you can’t pay here. If something like this happens in real life, you may feel disappointed, confused, or feel that someone is trying to deceive you, so you are a little worried. So if you send shoppers from a completely different site to a payment platform you’ve never used before, you’ll know why you feel the same online. Nevertheless, moving a potential customer to a hosted payment gateway can also show trust. There are two common situations. The gateway is better known than the store (e.g. paypal or some regional payment gateways) and \/ or specific countries that trust or prefer remote payment processors. If you plan to sell and distribute products internationally, it is important to know which countries trust off-site payment gateways and on-site payment gateways, and adjust according to these gateways. This may be as easy as adding PayPal.
If you only sell in western countries such as the United States or Canada, consider whether shoppers trust payment flows. If you take a shopper to a different place and cannot recognize his name, the name will be far away. Due to security issues, it is more likely to cancel the purchase. Similarly, consider whether the gateway is smooth, working, or significantly out of store. Of course, using a unified payment gateway does not solve the problem. Sending shoppers to completely different websites and… Well… To strange looking pages is another matter. The cashier is not in other stores, there is no lighting, and the old cashier, which hardly works, is a little similar to the shopping scene in the upper store sitting in the back corner of the room without creaking chairs. Don’t you think it’s suitable for such a beautiful shop?
The experience provided by the payment gateway should reflect the experience of the store. If you strive to provide customers with fast loading and moving, short pages, then of course you should not have a huge single page checkout that is difficult to browse and time-consuming. Jim, your check-out seems to belong there, too. It should not look like a simple drop. Therefore, if necessary, you should specify the appropriate style to match. Fashionable and simple stores should have fashionable and simple settlement pages. Yeah. Multiple screens may distract or distract shoppers. The following factors may not be related to the payment gateway, but they are still a factor to be considered:
Some store owners claim that single page payment is the best way to optimize conversion, but other store owners are no different. Obviously, a war is going on about which side is better (who knows?). But one thing is for sure: if a prospect needs to click on multiple pages in a hurry, it may be slow, irritable or distracted. This is the benefit of a single page. That is, you always keep the buyer in one place. This problem may occur if an offsite payment method with multiple screens is used or provided. Not only send the potential customers to the remote place, but also send the customers through various screens and steps. Therefore, if patience is exhausted, there is no chance to find it again. Already sold in stores.
Whether the store is the result of multi-level payment or hosted payment gateway, please consider how to slow down shoppers. Number of customers to be considered, including the number of customers to be skipped. Last thing to consider: select the gateway (or store setting!) How much effort can it take to make shoppers willing to pay. Some visitors have low durability to error messages and will detect \
Nothing can be undone. Even if they do something wrong, they will claim that \
The problem with checking out is that the store is more likely to be considered a \
