Facebook advertising is one of the most powerful ways to promote products and services. It’s easy to set up, and you can identify very specific prospects based on age, interest and location. However, to optimize activities and maximize the potential of Facebook advertising, you must use Facebook pixel. This guide shows how to manually add a Facebook pixel to word press and use the plug-in. What is Facebook pixel? Facebook pixel is an analysis tool developed by Facebook to measure and improve the conversion of Facebook advertising. You can also create custom goals and gain insight into site traffic. This is Google Analytics in Facebook’s advertising campaign.
If your business relies on Facebook advertising, Facebook pixel is an essential tool because it helps take advertising to the next level. Why add Facebook pixels to WordPress? Facebook pixel helps better understand potential customers and improve conversion rates through the following functions: Measure transitions in Facebook ads. Create custom leads based on gender, age group, area of interest, country, city and other parameters. Please reschedule the users who visit your website. Learn how visitors use the site. Optimize advertising activities to make the conversion rate better. If that’s not enough, let’s take an example and see how Facebook pixel can help. Suppose you use woocommerce to run an online store. If the conversion rate of the store is 2% – 3%, 97% and 98% of visitors don’t buy anything. While you can use query forms and other techniques to prevent you from giving up your shopping cart, complementing it with Facebook pixel is an excellent initiative.
Given that Facebook has about 1.73 billion active users every day, most people who visit the site may also be using Facebook. So if you track visitors and show them in the news feed to the people who are most likely to buy sponsor ads, you can turn an abandoned shopping cart into a sale. How do I add Facebook pixels to WordPress? Here are two simple ways to integrate Facebook pixel with word press blog. Manual. As a plug-in. Note: if you use Facebook ads, just add Facebook pixels to the site. If you don’t run Facebook ads, the tool won’t be able to display information, so you don’t need to run it.
1) Before creating Facebook pixels manually, you must log in to your Facebook account and go to Facebook Ad Manager. Alternatively, you can follow the link directly to the Ad Manager page. You will see such a page. It is noteworthy that Facebook limits the generation of account pixels. From May 2020, you can create a pixel using your Facebook account. Click the start button to move forward. A pop-up box will appear. Male pixel needs to be named (required), or you can enter URL (optional). Then click continue.
congratulations. Facebook account successfully created pixel! After creating a WordPress site and Facebook pixel, you must integrate it with the site. Facebook displays three options: Male partner integration. Manual integration. Send email to developers. This guide will focus on manual integration. If you select manual integration from the list, insert the site on Facebook
Displays the user specified code. Copy the code to the clipboard. Now let’s see how to add Facebook pixel code to word press. You must paste the code into the title section of the blog. If you don’t know what to do, please check the guide on how to modify the website title.
To do this, log in to the wordpress blog and navigate to the theme editor under the shapes section. Male from right to head. Select the PHP file and paste the Facebook pixel code in front of the male tag, as shown below: Male then click file update to save the changes. Conversely, if you do not want to edit the core file of the topic directly, you can use insert header and footer. Simply install the plug-in and navigate to the plug-in settings. Three options are displayed: Header. body Pedestrians. Paste the Facebook pixel code in the title section and click save.
That’s all! Manually insert Facebook pixel into word press site! Male 2) you can also use plug-ins to integrate Facebook pixel with WordPress. This demo uses pixel caffeine. The WordPress dashboard is one of the most popular tools for managing Facebook pixel and Facebook product catalog, free of charge. Therefore, please first install and activate pixel caffeine on the website. The plug-in configuration is then displayed in the word press administration area.
When you go to the General Settings tab, the following items are displayed: Here, you can integrate Facebook pixel with ID, or connect and integrate plug-ins with facebook accounts. Pasting the pixel ID may seem more convenient, but in fact, you can access all the features you need to click Facebook connect. Therefore, it is recommended that you click the Facebook connect button on the right to associate the plug-in with your Facebook account. If the browser is already logged into the Facebook account, the following pop-up window will be displayed:
Click continue, and then allow pixel caffeine to perform operations such as managing advertisements and accessing advertisements. After authorization, you will be redirected to the wordpress blog and the Facebook pixel plug-in configuration page will be displayed. Select ad account and pixel ID from the drop-down menu. Then click apply. Male save the configuration after a few seconds. If the integration works properly, the word press dashboard will display the same content. Just save the plug-in settings. To make the most of pixel cafeine, we recommend that you check the custom audience section of the WordPress dashboard. Here, you can enable advanced tracing, UTM tracing, classification tracing and advanced matching. You can also track transitions.
What is the method to test whether Facebook pixel works? If Facebook pixel is integrated with the WordPress site, you must ensure that the integration works properly. Here, we’ll show you how to test easily. In the Google Chrome store, search for an extension called Facebook pixel helper. Male then click Add to chrome. In a few seconds, the extension will be added to the browser. Use this extension to check the Facebook pixel integration and verify that it works correctly.
So how do you test? Just go to the site you just integrated with Facebook pixel and click extensions. If the integration works properly, a dialog box appears. Male conclusion: if you want to promote the business as a whole, Facebook
Ook advertising is an excellent choice to improve marketing strategy. The possibility of creating target audio based on age, interest and location is a very effective tool to increase conversion. However, to fully optimize activities and maximize the use of Facebook advertising, you must add Facebook pixel to word press. This can measure the conversion of Facebook ads, reposition users, gain insight into visitors, and optimize activities. Inserting Facebook pixel into the site is simple and fast, so manual method is recommended. If you need help, you can use insert header and footer. Conversely, if you don’t want to do anything manually, you can use the pixel cafeine plug-in. This tool allows you to immediately add Facebook pixel to your site with advanced features. Finally, in order to maximize the use of Facebook to increase sales, we recommend that you see a guide on how to integrate Facebook shop and woocommerce. Have you added Facebook pixel to the website? What method did you use? Tell the comments section below and share these posts freely on social media!
