IKEA’s competition has been fierce recently. Therefore, if we want to highlight our competitors, we must optimize our stores. While having the right plug-ins and the best themes will help, more is needed to gain a foothold in the market. What do the most successful e-commerce stores have in common? Based on data. The same operations must be performed to make data growth possible. What’s up? Because if you don’t measure the main woocommerce measure, you don’t know what works and what doesn’t work. This may sound complex, but it doesn’t actually require optimization of all the single volume or key performance indicators (KPIs) of the site. Instead, focus on the point. So how do you know which metrics should be monitored? It depends on the website and industry, but some of the main measures are good indicators to measure the results of e-commerce. Today, let’s take a look at the seven woocomer measurement items that stores need to track.
7 woocomer measurement items to be tracked the most important woocomer measurement items to be tracked include: Conversion rate average order amount customer career value (cltv) customer assurance fee (CAC) shopping cart abandonment rate net recommended customer index (NPS) revisit customer ratio 1. Conversion rate conversion rate is one of the most important indicators in e-commerce. The conversion may be different. Users who provide e-mail to receive ebooks can convert. Someone also buys one of your products. We focus on e-commerce, so we define the conversion rate as the ratio of visitors who buy in your store. That is, if there are 100 visitors and 6 of them buy from you, the conversion rate is 6% (6 divided by 100).
The conversion rate varies by industry, but in most e-commerce websites, it is usually between 2% and 3%. The overall conversion rate is a good outcome indicator, but in order to make the most of it, we can divide it into more specific measurement items. By analyzing and switching to communication sources, devices, products, etc., you can understand the following parts: Do users from Google have a higher conversion rate than recommended? Will mobile customers guide switching like desktop users? Does my product a convert more or less than my product B? To further understand the overall user inflow path, you can also monitor the percentage of visitors who provide details. What percentage of them are purchased.
Through this type of segmentation, you can fully understand the running and non running items in the woocommerce store, so you can adjust the required items. 2. Average order amount average order amount (AOV) represents the average revenue generated by each order. This is the sum of all order amounts divided by the number of orders received during this period. AOV is the key factor determining cltv and one of the most important factors for the growth of e-commerce. This is why it is one of the main woocomerce measurement projects. 3. Customer lifetime value (cltv) cltv (customer lifetime value) is the core index to be tracked by all online stores. User lifetime profit.
Assuming that your average order amount is $50, all customers buy from you an average of 10 times. This means cltv is $500. This is $50×10. Analyzing cltv is important because it tells you what you spend to ensure and maintain users. Cltv is closely related to customer loyalty, so cltv will have higher value as more users visit and buy again. 4. Customer assurance cost (CAC) customer assurance cost (CAC) is another important indicator in the e-commerce world. CAC said to ensure all costs for customers. These include:
Include all marketing and sales costs associated with it.
It is important to closely track CAC and cltv. If the CAC is greater than cltv, you will lose all your customers. To reduce CAC, you can improve repetition and conversion rate based on customer loyalty. In general, if you want to become a data center, CAC is one of the most important woocommerce metrics that stores need to track. 
5. Shopping cart disengagement rate giving up shopping cart is an important rate. Leaving the shopping cart is the rate at which users leave the store without buying anything after adding items to the shopping cart. Surprisingly, this affects more than 75% of shoppers, so you should minimize giving up your shopping cart.
It is conceivable that this has a great impact on the conversion rate. Therefore, you need to use tools such as checkout manager and direct checkout to improve the payment process and make full use of each visitor. The good news is that a smart strategy can restore abandoned shopping carts by up to 20%. Therefore, we recommend that you look at guidelines on how to restore abandoned shopping baskets and improve conversion rates. 6. Net recommended customer index (NPS) today, online users are bombarded by advertising, and word of mouth is becoming more and more important. Therefore, NPs (Net Promoter Score) is one of the most important woocomer measurement items to be tracked.
NPs is an index that reflects shoppers’ satisfaction with your business. Measure the likelihood that customers will recommend your store to friends and family. The range is – 100 to + 100. According to the user’s response, they are classified as supporters, passives and slanders. But what is a good NPs? All scores are considered to be positive, and all scores are considered to have room for improvement. But generally speaking, NPs is good at 30 ~ 49, excellent at 50 ~ 69, and world-class above 70. This is the standard, please refer to. To know the current location, you need to check the industry average. According to sametrix, the average score of e-commerce stores is 45 points (the total average score is 23 points).
7. Revisit customer rate the proportion of revisited customers is often ignored, but it is still the core that needs to be tracked. Websites are usually committed to ensuring new users. But they forget the fact that selling to existing customers is easier and cheaper than selling to new customers. The rate of revisiting customers is the rate of shoppers who buy more than twice in the whole store. And why is it so important? This not only helps to measure customer loyalty, but also helps to improve cltv. In addition to woocommerce bonus measurement, there are other woocommerce measurement projects that need attention.
The deviation rate is the ratio of the number of sessions per page to the total number of sessions. That is, the percentage of sessions that users leave after visiting a page of the site. You can view the site’s disengagement rate in Google Analytics. Google Analytics measures session length based on the time between queries. Therefore, we consider the duration of these single page sessions to be 0 seconds (because there is only one hit). Average session time this is the time users spend on your site. Google Analytics > audience can also view these measurement items.
Viewers don’t spend the same time on all pages. Therefore, for a deeper look, you also need to check the average time spent on the page (under action). This shows how much time the user spends on each particular page. In addition, in order to obtain better insight, it is recommended to classify the main measurement items. Some questions you would like to answer include: Where do users come from?
Will there be more access on the mobile or desktop? What is more about conversion in organic traffic, recommendation, direct traffic or social networking? Is it better to switch between mobile and desktop? Is the conversion rate of American users higher or lower than that of German users? How about the time you stay on the website and the pages you browse? Conclusion there are many woocomerce measurement items that can be measured in practice. However, weekly \/ monthly tracking is a good start and provides a good overview of business results. This helps to identify what is running and what is not running in the e-commerce store. Before you begin the primary measurement tracking, you must define the KPIs to focus on and set goals for each KPI. This provides a benchmark for each measurement and helps to understand actual performance. What other measurements are you analyzing? Please share your experience in the following comments!
