Aurelio volle is the top marketing director and product owner of live. The company provides PHP error, performance and uptime monitoring service WP umbrella for image SEO optimizer and WordPress. With a level 4 degree, he works as a lobbyist and university lecturer during the day and is responsible for Levin’s marketing and communication at night. Under his belt, with several successful WordPress projects, we had a long-distance social dialogue with Aurelio. We learned how WP umbrella helps WordPress webmasters, the general PHP errors encountered by webmasters, and his views on the security and stability of WordPress.
Introduce yourself to understand the process of WordPress and the reasons for deciding to develop \/ use WordPress. I am Aurelio, co-founder of two WordPress plug-ins, image SEO optimizer and WP umbrella. I have a master of law and a master of political science and have worked in the European public business sector for the past five years. Three years ago, I met my old friend. For marketing, PR, etc., he asked to participate in his profile project image SEO optimizer. He said: \
Image SEO optimizer didn’t stick to the platform at first. WordPress is the most popular CMS, so it’s reasonable to develop the integration of WordPress first. You and your business partner Thomas have known each other since you were 4 years old. How do you feel about running a successful word press plug-in business with children? in a good humor! Although few people know this, our umbrella company is an abbreviation of life for freedom and adventure. Thomas and I share and cherish these two values through what we do.
In the final analysis, when doing business, it’s not how many people you know that matters. On the contrary, the most important thing is the value, vision and ambition shared with them. And I’m glad we’re on the same page! This collaboration is the most talked about person in my three years (including girlfriend and family). It’s necessary! Your first plug-in, imageseo, has been ed nearly 40000 times and has achieved healthy success. What lessons will help launch the latest plug-in \/ service WP umbrella? We have learned a lot from all aspects, but I want to share three most important lessons.
Please put the needs of users at the core of everything you do, and confirm whether the business model is sustainable. Support is the core of everything. In order to confirm that users are satisfied with the product, talk to users regularly. If they are not satisfied, it is very important to understand the reasons. Because most users upgrade to the annual subscription of WP umbrella, I think we have done a good job in this regard! Why choose to convert from plug-in based business model to SaaS business model? That’s one of the main takeout! The image SEO business model is based on consumption, not repetition. Most people who use our services usually buy 10K \/ 20K images to quickly optimize \
The final product determines the price, and the customer’s demand determines the product! The result of the one-time purchase model is the cost of purchasing products
Li is improving his products every day!
