Due to the regular emergence and development of new marketing trends and advertising tools, it is very important for business representatives to only choose effective marketing channels to attract customers. Therefore, the question of which marketing tool is better and where the advertising budget should be invested often arises. These questions also apply to decision-making when choosing communication channels with customers. Which is better, SMS or email? This question is not easy to answer. Everything is not that simple. Because each business has its own characteristics, defined goals and strategies. But we will try to help you make a decision. To choose the right tool for your business, you must objectively evaluate all the advantages and disadvantages of SMS and e-mail marketing.
The advantages and disadvantages of e-mail marketing the strengths and weaknesses of SMS marketing the battle of Titans – the advantages and disadvantages of winner e-mail marketing e-mail marketing has now reached its peak! Many enterprises use e-mail to improve sales, customer loyalty and communication with consumers of goods and services. There are also e-mail marketing and e-mail copy positions. What is the introduction of business owners into e-mail marketing? We can say that it has at least 10 main advantages: it can add useful content, such as video, audio or photos, to attract the attention of readers. The cost of sending service letters and transportation fees are very low. Place links in the letter text to encourage switching to the website. The ability to send various types of letters (information, products, services, advertisements, press releases) to interact with the audience. Sending useful and interesting content will keep readers’ attention and participation, and product advertising will encourage users to use your service. The number of characters in a letter is unlimited. Position the company’s mission and expertise through high-quality regular email to build the brand and ensure customers. Text can be drawn in any way to visualize the main information. Allow users to unsubscribe from press releases with the function of adding logo to improve brand awareness. You can integrate with Google Analytics and have a complete transmission report to analyze links and user actions. E-mail also has several disadvantages. Its main contents include:
According to the title of the letter and the quality of the title, the beginning of the letter statistics. When opening a message, the message is read-only, and there are usually quite a lot of incoming messages, so the probability of users opening letters is not high. Only 50% of users view and open email every day. The number of clients and site visits associated with e-mail are directly dependent on the quality of copy routing. To make email excellent and effective, you need competent professionals who can write the letter to send email. The spam filter can delete all suspicious emails. Subscribers may ignore their inboxes because they spontaneously create for tasks (e.g., register on a website), receive a large number of characters, forget their login or password, and so on. Unsubscribing is a huge advantage and a disadvantage. Email distribution is an excellent advertising tool to attract sales. Helps build relationships with customers at a level of trust. The replacement of advertisements, news and useful materials has opened up possibilities for the growth of enterprise popularity.
But there is another unpopular tool SMS next to this tool. SMS marketing is to send marketing information of products or services to consumers’ mobile phones through SMS. SMS marketing is regarded as a new and effective method of direct communication with consumers. It is one of the so-called direct marketing tools. Like all methods, it has advantages and disadvantages. Advantages and disadvantages of SMS marketing malemass communication and customers
