If you want to develop your online business, you may be asked to create a blog. Creating high-quality content is a good way to rank in search engines and get close to readers, so it is usually a good suggestion. However, now all enterprises and their pet dogs have blogs, so it is difficult to attract attention when publishing scattered blog posts. So what’s a better way to use content on the Internet? Create a reliable content center. Authority on specific topics through the content center. Ranking in search engines, building trust with potential customers, and most importantly, it can help you get a better return on investment in time and cost of content.
In this detailed guide, you will learn how to create a content center using WordPress. The contents include: What is content center? Examples of actual content hubs main functions of building high-quality content hubs benefits of content hubs best practices of content hubs planning media types included in content hubs methods of content hub strategy methods of creating content hubs with WordPress what are content hubs? At a higher level, a content center is a selection of content that is filtered for a specific topic. As you can see from the name, this is the content center of the topic.
The content center must always cover the theme with environmental protection content. By default, you want the center to focus on a specific topic and then really delve into that topic. And I don’t want to focus on current affairs that won’t be relevant for a few months. You want what you’re dealing with to be as real in two years as it is today. Of course, some adjustments may need to be made here and there, but the basic idea is that the hub should focus on this type of evergreen theme. However, the content center is not a collection of individual articles such as blogs, but an actual entity with its own brand or micro site. For example, if you create a brand gardening content center called urban garden, the content center may have its own brand, such as \
Nevertheless, the hub still needs to be integrated into the website. You can place it in your own subdomain or subfolder, but usually you still want it to be in the default domain. For inspired examples of actual content centers, the best way to understand what a quality content center looks like is to look at actual cases. Here are three examples of successful content centers: 1. Riverful Learning Center male River pools sells, installs and manufactures fiberglass glue and spa. The financial and logistics pressure of the purchase pool is great, and potential customers will naturally ask a lot of questions.
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2. Backlinko content marketing center backlinko is the SEO of Brian Dean, one of the most famous SEO experts
Operation can build the trust and authority of visitors and convince them that they can participate in your business. Differentiation from competitors – creating a trusted content center is a great way to differentiate from competitors. This is based on many other benefits, such as increased trust and participation. Building a content center can also be an excellent financial investment. Building a content center in the form of time \/ money and tools required to create content clearly has an initial cost, but importantly, most of this is a one-time cost.
Since the center is always built around environmental content, the same content will help create current and future guidance. You can spend some time updating content as needed, but the long-term cost is very low. In other words, the long-term return on investment will be very high. Maintain the integrity of content center best practice topics – one of the defining functions of content center is to focus on specific topics, so in most cases, you should avoid going beyond the boundaries of topics. Provide well configured articles – use the same structure for all articles. In this way, you can not only easily understand individual articles, but also use the whole hub more easily, because you know what people expect in each article. Use multiple media types – we’ll cover them in detail in the next section, including images, gifs, video, audio, tools (calculators, quizzes, etc.) and more. Create long format content – long format content provides the depth people need in a good content center. In addition, some data suggest search engines, such as long content, which may help improve the ranking of hubs in search engines. For example, backlinko found on Google’s home page that the average result was ~ 1500 words. Provide evergreen content – evergreen content is real and useful today, tomorrow and the year from now. Rather than dealing with newsletters, you want to focus on Evergreen content (unless the theme of the newsletter is a theme that will continue to be maintained in the future). Branding of content hubs – by creating a special brand for hubs, hubs will be obvious and easy to promote. Later, we will show several examples of the content hub. But an example of a brand content center is the \
The following are the most useful media types that can be included in a content hub. Text articles – text articles are the foundation of most content centers. Visitors are easy to consume, which is essential for the hub’s SEO efforts. Images – images and gifs can help break down text articles while providing value to readers. In the old saying, image has the value of thousands of words. Video – video can attract visitors and make them stay in the center longer. You can also share videos of hubs on youtube and create another traffic generation source for hubs. Audio – for example, many brands are starting to create podcasts based on content centric themes through deeper discussions and \/ or interviews. Tools – provide calculators, quizzes, and other useful tools. If done well, these tools are likely to be shared, helping to create background links to hubs and social sharing. – providing special content is useful for visitors and may be an effective way to collect contact information. To build consistency within the content center, you must spend time building style guides and templates for as many media types as possible. For example:
Well, you may want to use the same format for the video title image, the same image format for the recommended image, etc. You must also select a software system that can handle various types of media. One reason for recommending WordPress to the content center is that it can handle almost all thrown media perfectly. For those who plan to launch content hubs, now please understand what content hubs are, what are the benefits to the business, and what high-quality content hubs look like. Now, let’s go to a feasible part and learn how to break away from theory and create our own content center. However, before you start building, you must take the time to define the plan and achieve the goals of the content center. Here are some key areas to focus on and questions to answer when planning the content center: Project control – who is responsible for the content center? Define target – what is the target of the hub? Do you want to create a preamble? Do you want to improve the visibility of search? Difference from competitors? With clear goals in mind, hubs can be built to achieve goals and measure the success of efforts. Lead configuration – who are the target leads for the content center? By anticipating this, you can adjust all parts of the hub to keep in touch with your audience. Content scope – you can adjust the content scope later, but you may be curious to know how broad or specific you want to discuss the topic. Content planning – the planning needs to be moved to various content parts of the center to better assess the amount of tasks to be performed. Of course, you can add more content at any time in the future. Information architecture – think about how to organize articles in the most reasonable way. I want the information architecture to fit the target customer profile. For more information, read the Information Architecture Guide. Content production – how to produce content? Is there an in-house team that can produce content? Or do you need the help of a content agent or freelancer? Wireframe – creates a rough wireframe for the content center home page. Deployment and integration – plan the tools needed to build the hub. This will be described in more detail in the next section. Content search – plan how to add content search functionality. Just a search window? Or add other elements, such as pattern search? The method of creating a content center using WordPress is now planned, so let’s talk about the actual technical part of creating a content center using WordPress. With the right tools, you can access front-end functionality while eliminating technical complexity, creating an engaging content centric environment for visitors. WordPress is an open source software that supports more than 43% of all websites on the Internet. It is especially suitable for creating content hubs when used with related plug-ins. If you already have a WordPress site, you can install a plug-in to add the content center as a sub area of the existing site. However, for maximum flexibility, you can create a WordPress installation dedicated to the content center (which can then be connected from the primary site). You can choose to create a subfolder (content.yourhub.com) or set it as a private subfolder (if you want to install it as wordcontent.hub). Choose a content centric WordPress theme. WordPress Themes control the default design of your site. If you add a content center to an existing WordPress site, it is recommended to keep the current theme. However, if you want to create a stand-alone word press installation to drive the content center, you must choose a flexible basic theme. Gene
Lightweight multi-objective themes such as ratepress and Astra can provide a good foundation for hubs. If a content accessible theme is selected using the herothemes plug-in collection, you can use the plug-in to add the required main functions to the content center. To access almost all the functionality required by the content center, herothemes can use one or more plug-ins. Heroic knowledge base plug-ins can form the basis of content center. For a content hub that contains all the user-friendly features that visitors need to browse the hub, you can create a separate brand area. Unlimited categories that make up content center articles. Lists the home page for all categories and articles and a dedicated list page for each category. Multimedia support, including image, video, audio, etc. You can also upload attachments to each article. Built in search and real-time Ajax search suggestions to display results immediately when visitors start searching. The following is an example of the appearance of the hub homepage: The category list page is as follows: The individual documents of hub are as follows: The heroic knowledge base also includes features to help analyze and optimize the content center in the future. It can track what visitors search for and help expand the scope of the hub when needed. Visitors can also provide feedback on how helpful each document is and tell you where you can improve. In addition to the heroic knowledge base, herothemes also provides other useful plug-ins that can add other major functions to the hub. Heroic FAQs – use this plug-in to create the highest level FAQ page for the content center. Heroic glossary – use this plug-in if you want to include a glossary as part of a hub. Heroic catalog – the heroic knowledge base already includes catalog functionality, but this stand-alone plug-in provides some flexibility when needed. You can only consider that the content center of the post in heroic Pro can be listed in the content center of the post. To do this, you can use the posts table Pro plug-in. This plug-in allows you to create a tabular list of all articles in the hub and built-in search and filtering options. This provides an easy way for visitors to fully browse the content center. For best results, you can pair with the default list page of the heroic knowledge base to provide visitors with various ways to participate in hub content. Now create a WordPress content hub. Creating a content hub is a good way to improve business visibility in search engines, differentiate from competitors, and generate leadership at all stages of the sales inflow channel. Once you create a content center, you have permanent and long-term assets that you can continue to use in the future. WordPress and heroic knowledge base plug-ins are the easiest and most effective way to create a content center. WordPress provides the basis of hub, and heroic knowledge base adds all the functions required by visitors to browse the hub and find relevant content. Do you still have questions about how to use WordPress to create a content center? Please tell me in the comments section!
