The update date is April 17, 2014. There are many details to deal with at the beginning of the picture business. People tend to focus their plans on legal and financial issues, often with less consideration of company naming. But this is a mistake. This is because your business name may become the first impression of potential customers. In fact, names are so important that large companies spend tens of thousands of dollars (or hundreds of thousands of dollars) on name creation and research every year. Fortunately, it doesn’t cost to have a good photo business name. The following are some steps taken to establish a permanent name in line with the nature of the company.
1. Check your business. You want your name to be consistent with your business as much as possible. Therefore, it is very important to record your working methods and differences from competitors. There are several questions: Do you have a specialty, a special style or something you know? Can you travel based on location or for customers? What kind of names do your competitors have? Do you think it follows a common theme or style? It’s best to stay away from similar things. You want to treat yourself as differently as possible. How do your fees compare with those of your competitors? There is no correct answer here. From reasonable prices to exclusive products, I just want to get the idea of where to sit from the spectrum. What are your future plans for the business? This is particularly important because you don’t want your name to get bigger. Start with a brake repair shop in brakes. But now, as their name extends to other car services, they no longer implement services. Oh, my God! 2. To observe customers and give them an attractive name, we must first have a little understanding of customers. This is necessary because people usually buy on an emotional level. So please write down a few things they cherish.
If you decided in the previous step to tilt costs in a lower direction, customers may find it worthwhile to maximize costs. If you provide more services to business customers, flexibility and reliability may become key. Usually, if you have a type of client, this will be a very fast exercise. But what if we provide services to multiple markets? Suppose you are a photographer who specializes in wedding, architecture and sports photos. These are three different client types, which are recommended to be considered separately. In this case, you might want to create a separate buyer persona to understand everyone and determine if there is an overlap.
Finally, you may want to think about how customers find you. Are you going to advertise? If so, do you want to advertise in print, on the radio or on the Internet? How important is word of mouth to you? All these factors affect the success of business names. People want to say, remember and spell the company name as simply as possible. 3. Group discussion time! With good background information, it’s now your turn to convey ideas. Warm up by writing down clearer ideas. Start with a name, a common picture keyword, or a location signal.
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