Keyword research is always the perfect starting point of SEO strategy. Through thorough keyword research, you can get better SEO results. Moreover, any valuable blogger knows that if you want to see more reports, ranking is the key! Today I want to tell you how to get results through keyword research! In order to increase the traffic of male and female, establish the customer base, and basically let the target customers buy from you, the content ranking must be high. This is an important part of the buyer’s journey. This is also a way to further understand products and brands. As you understand what customers need, keyword research is also developing. This process will also be carried out together.
This article starts with the application of basic manual keyword research. You can then extend the search using keyword research tools. Know the target customers. Know their intentions. Aida principles should be applied when further discussing which keywords will promote the article to a higher ranking. Ultimately, the main goal is to get the right people to read what you offer. Then switch the preamble to the transition. Let’s go! Why do you need keyword research? It helps to classify brands or products. Simplify finding the main words in each page and better understand the target word = keyword brand and business. You can then target keywords at your target customers. Understand the syntax and terminology types used by customers and competitors. Understand how customers identify brands. You can map the buyer’s itinerary. Discover the intention of the target customer. If you use a word in a search term, traffic will increase and web scrollers will select the word. Interesting additional information #1: I typed the word \
The keyword survey process is very simple. Conduct keyword survey. Then create content and focus on using the words and phrases found in the survey. But let’s start from scratch. What is keyword survey? Is there a right or wrong method? The keyword is \
Then the keyword research starts here. Read more: blog publicity methods – publicity strategy keyword research term set – general terms and syntax that can be found during keyword research. BOT of Crowler web page index. The robot (also known as spider) systematically browses the world wide screen web pages on the Internet. They are the classifiers and wrappers of Google search engine. The search engine rollback program relies on relevant and accurate keywords to automatically update the page. SERP search engine results page. \
Google’s search scroll will load the pages of ranking websites. All bloggers and brands want content to appear on the front page of Google SERP. Organic traffic this is traffic from free search results. Effective keyword research can achieve organic flow
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If your company is going to pay for this place, you can be sure that the keyword has profitable and commercial value. This is a survey tool that helps you find the keyword planner keyword. Search engine optimization search engine optimization. \
SEO includes structuring content in a way that Google search scrollers can use. Use H1, H2, H3 and other keywords to set the article format: research, insert multimedia, good copy, word number, promotion strategy, charming title line between 6-13 words. You can also like: blog article writing method + free blog article template SEM Search engine marketing. \
In the digital marketing world based on SEO, SEM and keyword research, blog has quickly become the first choice of advertising, marketing and information publicity. No secret sales. Today, paid ads can almost always be found at the top of Google SERP. Promotion is very important to improve the popularity of new products or brands. However, even with paid promotions and advertising campaigns, goals and objectives cannot be achieved without ranking. You can sell products, promote services or share valuable information, but if there is no traffic, the blog is dead.
SEO and SEM are essential digital marketing tools, but they are not the same. SEO strategy focuses on optimizing content for natural search results. The traffic generated in natural search is valuable, but it starts when you need to let them continue to visit, turn traffic into guidance, and finally turn guidance into charging customers. Instead, SEM uses paid and free (organic) search results to attract traffic and attention on blogs. Doing keyword research correctly is a great opportunity to gain strategic insight from competitors’ SEM, SEO and keyword research. How to find effective and profitable keywords? To answer this question, you must understand the goal.
You can also like: where blog post ideas can be found, there are various types of keywords. Each category performs a specific purpose according to the path of the buyer’s journey. Keywords can be loosely grouped into these categories. Broad term keywords – a wide range of terms results in a high search volume. For example, \
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In addition to these categories, short-term, medium-term and long-term keywords should also be considered. Short term keywords are usually long tail and long term keywords are short tail. Long term keywords are widely used when people are in the understanding stage of the purchase journey. Short term keywords are accurate and long tailed. They are used at the end of the process before people take action. Stage 4 keyword survey process stage 1: think tank this is the manual part of the process that only needs your mind and common sense. Enter various words or phrases in the Google search window. Two things will happen. The drop-down menu is displayed together with the regular search term prediction, the first SERP is provided together with the paid advertisement, and then the organic ranking is displayed. For each result, highlighted keywords with partial transformations are displayed. Please write these down. Next, you’ll see the \
The annual search results show the search volume of specific words \/ phrases, provide the difficulty of search words and result analysis of competitive companies on average every month, and find opportunities for new keywords used by competitive enterprises but not used by you. Get tips on how to optimize keywords with poor performance and display multi page rankings. For example, a keyword search query is inserted into the content as an H2 title, and the conversion of keywords and search syntax is used. Using the keyword survey tool, you can: Use multiple keywords to analyze the page and optimize the customer’s intention. Are you ready to buy? Or is it still under investigation? Your job is to shift them from awareness to care, from desire \/ decision to action. (Aida principle) analyze the discourse, strategy and results of competitors. Please calculate. You will calculate some values and understand the search volume and CPC ratio. The more people pay for advertising rankings using specific keywords, the higher the profitability of words. This is a SEM strategy that uses paid and free search results to increase traffic. Assign priority – categorize words and search terms. Where is the purchase schedule? Map travel. You can adjust the keywords of each step in Aida principle process and publish content related to the intention of target customers. All this may seem confusing to you now. This is especially true when you read this article for the first time and are not familiar with tools such as Google Analytics and other keyword survey tools. Many keyword research packages offer a free trial period. Popular keyword survey tool list ahhref keyword browser Moz keyword browser Sam rush se kockfit self start Google trend keyword editor reply to popular Google search console subjaxy read: how to make money with blog step 3: perform calculation manual keyword survey. After using the selected keyword survey tool, transfer the data The analysis and correlation. Now, I want to narrow down the range of options and make a plan accordingly. By using tools and compiling spreadsheets, you can clearly understand which words are broad and accurate. By analyzing the numbers, you can understand the words with large search volume, what CPC is, the words used by competitors, where the traffic comes from, and what the customer’s intention is. Now it’s time to add content and put keywords into the categories of search engine marketing (SEM) and SEO optimization pages to determine the priority of keywords. Step 4: specify the priority of short tail, long tail, short-term, long-term, extensive and accurate keywords. Where are the specific keywords? Which keywords are profitable? What are the keywords with large search volume and converted keywords? If you have sorted keywords, terms, and syntax in order, when publishing new content, you must group pages to optimize for multiple keywords. The keyword categories mentioned above are as follows: Generalized terms, generalized \/ information provision and generalized \/ commercial accuracy, accuracy \/ information provision, accuracy \/ commerciality. These categories are also divided into short tail and long tail keywords. Short tail keyword short tail keyword is no longer than three words. This is a broad term that means it may be searched a lot. This makes sorting more difficult, but it is still valuable because most people use the word in search queries. The short tail keyword is also known as the seed or focus keyword. Also, you can always find short tailed keywords in long tailed keywords. 20% of the search results come from short tailed keywords s and 70% from long tailed (4-6 words) keywords. In prioritizing, I want to mix short, long, wide and accurate tails. This is how to optimize the page for multiple keywords. Instead of bidding for only a few short tail words with fierce competition, it’s better to have more long tail words.
Chuck can get better results. The other factor is time. Short term keywords are usually specific (accurate) long tail words. Lower competition with traffic. So is the cost. But the conversion rate is higher (about 35%). This is because searchers with more intentions go further in the purchase process and are closer to completing the purchase. Due to specific words, these keyword grammars are only valid for 1-6 months, but the life span of short tailed words is up to 18 months. Therefore, use multiple long tail syntax to mix short tail and long tail to determine priority, but improve the possibility of more communication. Although the competition of long tail is very low, the search volume is the same. Therefore, using multiple transformations will increase the amount of search and switching rate. In conclusion, the methods of keyword survey are as follows: What are people searching for? How many people are looking for it? How did they find it? Where is the competitive ranking in Google? When manual brainstorming and Google search channels (people can also use related questions \/ search related) are completed, expand the research using keyword research tools and keyword planner. Keyword research tools have the following advantages: They provide you with a long list of alternatives and similar search phrases and keywords. It can analyze the collected data, such as search volume, difficulty, number of clicks and CPC. They provide you with competitive and insightful data. They help you investigate your target audience and discover their intentions. All of these operations can optimize multiple pages for multiple keywords. By specifying the priority of words as categories, you can implement SEM strategies that can mix keywords. In order to generate longevity, traffic and short-term results, these keywords must contain both high search volume words and low search volume words. Keyword surveys help create valuable content for users from the beginning to the end of the purchase journey. And you have it! Do you know that keyword research is very important and beneficial to blog? If this report is helpful, please let me know. Happy blog! Monica double x
