E-mail marketing has many potential, including high return on investment. But this is accompanied by fierce competition. Almost 70% of enterprises use e-mail marketing to communicate with the audience, so it is more important than ever to highlight e-mail in front of the target audience. The e-mail header line initially serves to open the e-mail, but well-designed e-mail will continue to attract readers’ attention. If they like reading, they are more likely to finish reading email. E-mail design also provides an opportunity to demonstrate brand personality and value. Effective e-mail design conveys information in a beautiful, attractive and influential way. The most important thing is to guide e-mail readers to take deliberate measures.
E-mail design: carefully design, create and fine tune the e-mail design that reflects the target market of the main company, especially the e-mail design that reflects the current e-mail subscribers and clients, which is called e-mail design. Why is email design important? Nowadays, people deal with a large amount of data and information. No one can assume that the e-mail recipient has read all the contents of the e-mail, no matter how interested the e-mail recipient is in the business brand that sends the e-mail. People don’t have time to read, just scan email. But in this case, enterprises also need to use powerful e-mail activities to deliver messages or promote services.
Given that most people have a short attention span, the small amount of text in an email is not enough to start a conversation. Email design can save a day in this case. With the help of e-mail design, the standard e-mail scanning is changed to intelligent scanning. There are many ways to experiment with typesetting, color and visual effects. In e-mail design, try various reading streams and create a path to provide listeners with important information about the success of e-mail activities. What can high-income email design do? Maintain and strengthen the brand image. With a long aftertaste, the integrated marketing strategy is adopted to transform leaders into loyal customers, which is helpful to understand information and information, actively promote the types of e-mail design, and each e-mail marketing activity needs different types of e-mail design.
For example, the personal email sent by the company’s CEO requires a plain text email design. Similarly, these plain text emails are best suited for brands that want undisturbed one-to-one communication with subscribers. On the contrary, promotional e-mail activities promoting best-selling products cannot succeed without rich HTML e-mail design# Plain text e-mail these e-mails contain the most basic content format, without images or formats. It is ideal for simulating direct conversations with subscribers and works equally effectively on all e-mail providers and devices. This kind of e-mail seems to be personal, with high accessibility, fast response and easy to create.
However, with plain text e-mail, there is little play space. Since only text and basic formats are available, it is difficult to persuade the client to perform the required action# Rich HTML email design rich HTML email design is similar to small access pages. This includes unique layout, graphics, colors, typesetting and other elements. These email designs based on HTML and CSS are attractive and easy to attract readers’ attention. However, HTML e-mail designs may not render correctly on all devices, screen sizes, or e-mail service providers. The solution is to use fully reactive, mobile friendly email design solutions that are compatible across multiple channels.
Previously, to design rich HTML email,
Place it in the. Extra tip: combine email list refinement and personalization with email design to provide better value for target customers. E-mail personalization also contributes to the overall humanization of e-mail design. These personal contacts help to strengthen and strengthen customer brand ties and improve maintenance rate.
Design games with your brand led email. Displays the value that email recipients receive through email design. Email design includes seasonal content. Bold, noisy, mini or casual apply the same concepts to email design. Make e-mail activities more attractive and relevant, including dynamic e-mail design elements. A \/ B will test all content to determine which email design best fits which email list segment. Keep the email width at 600px to render the email correctly. Optimize all email design elements for mobile devices. Don’t do this. Avoid clicking on words or design features such as bait and spam. Do not use HTML bullets in email design. It’s best to avoid physical attributes. Do not create long emails. Do not use a single image in email. Do not use dark, textured, or image backgrounds in email. Do not choose a busy email design layout. It’s easy to digest. Finish! Readability, communicability and most importantly, providing value to the recipient is always the primary consideration in e-mail design. Overloaded email newsletters (including graphics or large images) almost always lead to the recipient’s recycle bin. A successful email design requires minimal time to load, and email readers can quickly scan all important information.
