If you know what keywords they use in their search terms, you can match what they are looking for and let them find you online. 2. Keyword survey keyword research is the process that people search for keywords and phrases in Google in order to know the object of optimized content. This is an essential part of a successful marketing strategy because it provides valuable insight into what Google is looking for.
In order to find in the search engine, it is very important to include relevant core keywords and long tail keywords in the content. Information about words or phrases that potential customers search on the Internet can be obtained through tools such as Google keyword planner, ahrefs, frase and keywords everywhere. Use these tools to know how often people search for specific keywords and whether they have an upward or downward trend in a specific period of time. In addition, in order for people to find your content, it is also important to have the right keywords related to your industry or niche market.
3. Select the topic to write, understand the search intention of the ideal customer, and find the relevant keywords consistent with the user’s intention. Now it’s time to select the topic for the owned data. Although it’s not always easy to get, you can find content ideas and Inspiration on competitor blogs, Google Trends, reddit, quora and other community websites related to your industry or niche market. Reddit and quora are a treasure house with questions from people looking for solutions to their problems. Some users can answer questions, but they lack the content that many people browse.
If you can provide blog posts to answer specific questions about the industry, you have found a gold mine. Creating a customer persona makes it much easier to choose a topic. The customer persona is a composite image of the members of the target customer (who they are, where they work, age, income, etc.). You can customize the content to identify several main characteristics of the ideal customer, understand the customer’s needs and problems, and get the resonance of the customer. Then, you can use products and services as the best solution to the problem. 4. It is not enough to provide high-quality and comprehensive content and write short answers to questions. You need to create comprehensive content that covers all aspects of the problem. High quality content sends a signal to Google that it is worth ranking high on the search results page.
For example, if there is content blank in the article with a specific keyword, you can fill it in the article with the highest ranking, and write a comprehensive article with more words and more content, you can potentially surpass and occupy the first place. If a competitor SaaS company wrote a 500 word article on \
In order to provide the best results, Google has developed the ranking signal system used in Google algorithm to specify the page content ranking and determine the relevance. There are currently more than 200 ranking signals to help optimize your content. Here are some optimization strategies to help create content that meets the needs of users and search engines: 1. Use relevant keywords in title, title, text and image. In this way, on the site, Google will index on the search results page
