SEO is very complicated. Therefore, in order to get results faster, you can game the search algorithm or target the gray area around the boundary of best practice ethics. The alternative is to spend a lot of time optimizing the content and wait patiently for the results. This article analyzes the concepts of white, gray and black hat SEO. We will discuss the individual SEO technologies for each category and the factors that make them good or bad ideas. let’s go! Benefits: white hat SEO \
Generally speaking, white sunshine SEO is a long-term effort. Create and optimize content focused on specific keywords and improve the work of competitors. White sunshine SEO is not a strategy to get rich quickly. Paying dividends when executed correctly is the most obvious strategy to stay in the game. The following is an overview of general white sunshine SEO technology: Keyword research. This includes using SEO tools to determine the terms the user is looking for. You can use this information to develop a content strategy. Create and optimize content. To let users find you through search engines, you must create posts and pages with valid keywords. In other words, create, publish and optimize content on the website. Build organic connections. Usually, other sites will not link to unknown sources, so it may take a long time to get a link to the website. When other websites start connecting to your website, search engines will understand that you are publishing high-quality content. Improve the user experience. Recently, search engines will also check whether the site provides a good user experience (core performance enhancements are provided here). The bad experience provided by the website will affect the ranking. SEO Audit. If the website returns errors such as HTTP code, missing metadata information or missing header, the website ranking may be poor. For SEO errors, thanks to the website means that your efforts are more likely to bear fruit. White sunshine SEO usually does not bring fast results. However, the following best practices ensure that search engines do not adversely affect websites:
In addition, your site is much less vulnerable to search engine algorithm updates. This is usually because these updates mainly focus on patch export and other solutions used by black hat or gray hat SEO practitioners. In some cases, these algorithm updates may be helpful if competitors rely on more covert methods to ensure their position in SERP. Learn more about white sunshine SEO: through the complete guidance of white sunshine SEO technology, ensure that your efforts become the foundation. Disadvantages: black hat SEO \
SEO is not an accurate science, but I know what SEO can and cannot do to improve the location of the site. The following is the most severe example of black hat SEO technology that needs to be avoided. Keyword string. Filling pages or posts with keywords doesn’t work. If the search engine is found to be overusing keywords, it is assumed that the user wants to play the algorithm. Duplicate content. Content replication violates SEO best practices. In addition, search engines can easily detect this, which affects the site ranking. Link plan and link fee
Labor payment. Paying for links is an obvious example where you want to play search engine algorithms. The same applies to all \
Search engines don’t want to emphasize websites that don’t provide users with good value. If Google or other search engines suspect that you have violated the rules in order to improve your ranking, you can levy the panel. These penalties may include downgrading or deleting the site altogether. When this happens, it is difficult (and sometimes impossible) to restore lost trust. In search engines and users. Learn more about black hat SEO: read the complete guide of black hat SEO technology and accurately learn what should not be done on the website.
Ugly: the concepts of gray hat SEO, white hat SEO and black hat SEO are easier to understand. But gray hat is more difficult to deal with. \
Here are other popular gray hat techniques. Purchase expired domains. This practice includes buying expired domains (with higher permissions) to recover old content, connecting to other websites, or forwarding links to other domains using 301 redirection. Transaction link. Link exchange may not include money, but it belongs to the link plan. Google and other engines are trust votes between sites, so we think links are important, but it’s not good to pay without disclosing the purchase fact. Linked transactions may be difficult to prove and therefore belong to the gray area. Pay for positive comments. Search engines focus on the evaluation of regional SEO. Paying for comments may help improve regional rankings. Nevertheless, fake grades are easy to find by search engines and readers. Use multiple social media accounts. By creating and using various social media accounts to reconnect to the website, you can provide a positive signal for search engines (especially considering Bing ranking). But these links are engaged. Gray hat SEO does not violate any rules technically, but it is related to game search engine. This may mean that due to artificial ranking, it can not provide enough value for readers.
Ideally, the whole focus should be on white sunshine SEO. However, if you can find a wise way to improve the ranking of the site without violating the rules or cheating users, you are free to decide whether to use it or not. In addition, gray hat tactics should also take into account that they can be classified as black hats according to the changes of search engines. In other words, if one of them is used, even if it does not violate the rules now, it will be adversely affected in the future
。 Learn more about grey hat SEO: read the complete guide to grey hat SEO technology to understand the area between black and white methods.
A lot of research is needed to determine whether SEO technology allows the frequently asked questions. If you still have questions about SEO technology, this section will reply. Who decides white hat and black hat SEO? If you continue to review SEO news and guides, you should be familiar with best practices. Search engines also regularly publish guidelines telling website owners how to optimize their websites and what they shouldn’t do. The Google Webmaster’s guide document is a fantastic example. Read the guide to learn exactly what conventions Google (and most other search engines) ignores.
Can white hat SEO technology become black hat? There are obvious differences between white hat SEO technology and black hat SEO technology. Black hat SEO is related to breaking search rules or game algorithms to improve ranking. In some cases, updating the search algorithm may hinder some types of optimization. An example is the \
Anyway, should I use black hat SEO technology? No one can recommend using black hat SEO technology. This type of SEO strategy obviously violates the principles of search engine. That is, depending on the severity of the case, your website may be punished or excluded from the list. Gray hat technology is more gray. According to different methods, we can guard against violations. In general, we’d better stick to white sunshine SEO as long as we are sure they will never be adversely affected. What happens if black hat \/ grey hat technology is exposed? Black hat SEO gets its name because its technology violates search engine instructions. Search engines often punish websites that use black hat technology to reduce their ranking. Depending on the severity of the case, your website may be removed from the list. Generally speaking, gray hat SEO technology does not need to worry about punishment. At least when you realize them. As mentioned above, this may change (as it used to be), and ranking, domain permissions, and location may be lost in SERP. But imagine that you are using a method that actively deceives visitors. In this case, you are in the black hat area and will be punished accordingly. How do I know my site is using black hat \/ grey hat technology? Generally, if you pay for links or copy content, it belongs to the category of black hat SEO. However, it is difficult to determine whether keyword listening is accidentally used on content. As long as your experience sounds natural and helps visitors write articles, proper keyword use will not be a problem. WordPress allows you to rely on SEO plug-ins to highlight the use of keywords. For example, yoast SEO indicates that keywords are used too little or too much. It may be more difficult to know whether you are using gray hat SEO technology. To recognize these technologies, you need to have a comprehensive understanding of white and black hat SEO. Therefore, it is recommended that you read both topics through the useful word press SEO Guide. Conclusion there are many ways to improve the search engine ranking of websites. But most SEO efforts are immediate
No admission. Over time, we began to see positive results. If you catch up with SEO development, the website will begin to show continuous traffic. White hat SEO focuses on best practices for best results. In order to get faster revenue from black hat SEO, you can bet on the website ranking. The gray hat technology is often matched with violations. If you ask us, white sunshine SEO is really a way. Is there a problem with SEO technology? In the comments section below, let’s talk about them! Ellagrin\/Shutterstock. Com recommended image
