If the website relies on organic traffic, it largely depends on the search engine results page (SERP). Ideally, your content should appear in the SERP of the target keyword (possibly at the top). Otherwise, you may understand SEO incorrectly. This article introduces SERP and the elements you can find on this page. We will also review the required SERP SEO skills and answer your questions. let’s go! What is SERP? You should already know how search engines work. If you enter a query, the search engine will return to the results page. This is what we call SERP.
However, the search results will not stop on one page. According to the query, you can view hundreds or thousands of items. But the most important results are on the first SERP. To provide an idea of this importance, 39.6% of all clicks move to the top of the SERP. Ranking 2 and 3 achieved 28.5% click through rate. In addition, most users will not exceed the first page of the results. Reality may not exist unless your website appears in the home page results of your target keywords. It may sound rude, but it’s true. It is important to understand how SERP works and how to rank high in SERP.
When it comes to search engine results page classification SERP, the whole page ranking is the most concerned. However, the latest results page contains many other elements. This section focuses on SERP elements that can be found on Google, the world’s most popular option. However, many alternative search engines (such as Bing and ecosia) have many of the same elements. In most SERP advertisement queries, the first item displayed on the results page is not the actual result, but the search advertisement. These items can be identified because there are advertisements next to the results.
It is easier to find male advertisements. Display above or below the rest of the results. But this does not mean that search engines regard advertising as the best resource for specific keywords. Most users understand the difference between natural search results and paid search results. Each SERP can have up to 4 advertising points before natural results. These items add up to a 6.3% click through rate (ads at the bottom of the page attract less attention). Although not very small, the number of hits is much smaller than the first organic result. In other words, even if these items are displayed first, there is no need to worry about the charging results like organic competitors. Your SEO efforts are really valuable in SERP.
Depending on the keywords and industry, advertising costs can be very expensive. If you can’t get the appropriate switching rate from these clicks, it may be better to focus on organic communication. For some recommended snipet searches, you can see the results of metadata displayed in front of the page title. Google calls these items \
But not all results show the recommended snipet. Traditionally, Google only displays snipt when a specific search contains systematic, concise responses. Rich snipt search results mainly contain the same elements. Each entry displays the page title, meta description, and URL. However, some results display additional details based on metadata. Pattern mark
▲ if you don’t know where to start, you’d better read the basic guide of SEO. If you really understand the basic content, it’s your turn to understand the SEO technology of white, gray and black hats. White hat SEO gray hat SEO black hat SEO Google is not the only search engine, which is also worth remembering (although it is the most popular search engine). Bing, Yahoo!, Optimization of content for ecosia and duckduckgo should also be considered. About the questions often asked by SERP, SEO always has more to learn. always If you have any questions about how SERP works, this section will respond. Is the result of mobile SERP different from that of desktop? Typically, mobile and desktop SERPs display the same results for the same query. However, other elements in the SERP can change or change location. For example, some advertisements can be targeted at mobile users. In addition, Google often moves people and ask parts. Does SERP display social media profiles? Social media profiles are often one of the first items in SERP when viewing businesses or individuals. Knowledge charts or business cards may contain links to social media profiles, if available. Will social media affect SERP ranking? The existence of social media will affect the search ranking of websites. Pages and websites that share more may appear higher in SERP. Social media profiles may appear in the first results of brand search. Finally, social media offers a great opportunity to get back-end links. In addition, Bing’s use of social media presence as a ranking signal is noteworthy. How to make content rank high in SERP? The ranking of SERP depends on the following basic SEO principles: If you carefully understand SEO and which signals will affect the ranking, you will be much more likely to get positive results from your efforts. Also remember that the SERP for various queries may change weekly, monthly, or daily. Optimizing the site and continuously modifying the strategy is the best way to realize SERP. In general, most SEO strategies focus on improving the ranking of content in SERP. The success of this effort can almost ensure the traffic of the website. The flow obtained by SERP depends on many factors. Some keywords are more popular and competitive than others, so it may be more difficult to rank high. Therefore, it is recommended that you adhere to the basic principles of SEO and keep the algorithm updated. Through the analysis of the actual working mode of the search engine results page and the large amount of information they provide, I hope you can take the lead in the competition and climb to the top of the page. Good luck! Are you curious about SERP? In the comments section below, let’s talk about them! BestForBest\/Shutterstock. Com recommended image
