Duplicate content refers to content that appears online in multiple locations. \
Google must be able to detect duplicate content, group all URLs into a cluster, and then select the best result. However, this is not always correct. You may have chosen the wrong URL. Eventually, website owners may find that duplicate content will reduce ranking or traffic. Fortunately, there is a way to prevent this from happening on your site. Why is duplicate content a problem? Duplicate content affects search engines and site owners in many ways:
Search engines do not know which URLs are or are not included in the index. Search engines do not know whether link metrics (permissions, trust, etc.) should all be specified as one page or multiple pages. In SERP (search engine results page), the URL to be ranked is not clear, and sometimes the undesirable URL may rank higher than the normal URL. Other sites must choose from multiple URLs to include back links to content, so links dilute equity (the authority and value of passing one page to another). Then, the linked assets will be scattered throughout the replica, rather than concentrated on one page. If all URLs are linked to your website, but the link properties will make users look unfamiliar, and Google ranks the URL on the corresponding version instead of the original version, people may not want to click the URL. For example, yoursite. COM \/ besttrails is yoursite. com\/besttrails\/? Utm_content = buffer & utm_media = social looks more attractive. But if Google thinks this is the basic version of duplicate content, so it ranks it as the second content, people will appear threatening and unreliable, so they won’t click.
In addition, if there is duplicate content, the rolling \
However, for most instances of duplicate content, Google will not punish the site owner, but will continue to say: Although few, if Google believes that duplicate content may appear to manipulate the ranking and deceive users, we will adjust the index and ranking of relevant websites appropriately. As a result, the website ranking may drop or the website may be completely deleted from the Google index and no longer appear in the search results. What can Google see as an intention to deceive users or manipulate search engine rankings? Intentionally create fields, subfields, and pages as duplicates. The content of the clip will also be published. Special, special
You can create Z. Search results page: yoursite. com? Q = search term and other parameters are added to the search URL. Dump environment: the replicated version of the site used for testing. Tags and categories page: if tags or categories are used, WordPress will automatically generate dedicated tags and categories pages. If a page has multiple categories or tags, the content may be repeated. For the method of modifying duplicate content, the SEO plug-in can help you find helpful settings for the small problems listed above. For example, you can disable the attachment page URL of an image in the yoast plug-in.
There is also a built-in option to close the comment page in WordPress. However, the following methods are the main methods to solve the problem of duplicate content. 1. Before finding duplicate content, you must find an instance of duplicate content. Tools such as ahrefs site audit and Google search console can scroll the site and notify you of duplicate content warnings. To find duplicate content for a specific keyword in the site, enter in Google: Website: yoursite. Com Title: keyword and then display all pages of the website containing the keyword. A good rule of thumb is to search for specific keywords to make it easier to browse the results. If you think there are specific articles copied elsewhere online, you can use plagiarism checkers such as grammar or Copyscape to find other instances of exactly matching articles. Alternatively, you can paste one or two whole articles into Google to make sure they appear elsewhere than the site. 2. When canonicalization finds that the URL adjustment of the content has duplicate content on the line, it’s time to decide which pages should be kept. Standardize the home page of search engines. Regularization tells search engines that the URL is the main version of the page. This page must appear in search results, not duplicates that can be run on the engine. Here are two ways to formalize content: Create a 301 redirect that repeats the page to the home page. Repeated pages will stop competition, and the home page will be more popular, more relevant and higher ranking. An article on how to create redirects with word press. In addition, you can get the additional benefit of link \/ page permissions sent from the redirect URL to the new target. Rel = through the attribute \
Not in the color engine. Platforms such as Bing and yandex have their own website main tools. When adding additional prompt internal links to prevent or modify duplicate content, use the same version of the domain, for example, whether there is www or not. Also, always use the same version of the page with or without subsequent slashes. The choice of structure is not important, but it is consistent. When preparing syndicated content, the website using the content must be added to the back link of the original content. Is not a URL conversion. But this is the original default standard URL. Do not publish blank pages as placeholders. Every blank page has an index, and you may think that search engines have a lot of duplicate content. Reduce the number of similar content. For example, suppose you have a legal website that serves other counties in the region. If you talk about the same legal topic, such as the personal injury act, a specific page in each county may contain similar information. One option is to merge the pages into larger pages in two counties, or to enrich the content to keep the pages separately. For the final idea of repetitive content, there is usually no need to worry about finding a small amount of repetitive content. However, technical issues affecting hundreds or thousands of pages must be addressed. In addition, there is no problem solving all duplicate content problems. This is only part of a clean, high-performance site operation. Finally, the last thing you want to do is compete with yourself and destroy your ranking because of the content you can control. Once you know about duplicate content, you can also view articles on how to deal with keyword self cannibalization to prevent duplicate keyword problems. How to deal with duplicate content of the site? In the comments, let’s talk about the actual strategy! NikAndr\/Shutterstock. Com news feature pictures
