Intention is accidental, and other intentions are intentional. Typically, if the URL does not directly match the company name, or there is a less common TLD (for example, getrevue. Co of the twitter newsletter service revenue).
3. The transaction user is trying to complete the operation, which means that the conversion is about to take place. In this case, it can be inferred that transaction intent is very important for optimization. Users can buy the jobs they want, but they can also subscribe to press releases, fill out consultation forms, visit stores, make phone calls, etc. Typically, someone already knows what to do when performing a transaction search. Your task is not to help them make a decision, but to finish it as soon as possible and smoothly. Examples of search terms with this search intent include \
4. The business intention is slightly different from the transaction. Here, the user is really looking for a transformation. Not right away. They are specifically looking for products or services, but not for tutorials or immediate purchase. They soon want to change, but not necessarily now. They are still in the exploratory stage. For example, \
This specific search is not a converted search, but the following searches can be converted: Therefore, navigation queries are considered to have commercial intent. Search intention and customer journey the keywords people are looking for and using also tend to reflect the stage of the customer journey. Information search is a good way to attract or attract the attention of potential customers. Commercial search may cause your demand for products or services. Transaction search is an opportunity to convert customers. You can then retain customers by providing additional information pages or business pages for post transaction loyalty compensation.
How to optimize the content according to the search intention, the web page must match the user’s search intention. If it is a person’s post event information, the display of the product page will not guide the purchase. Similarly, if they are ready to buy projects, taking them to the long blog post will not help your business. This section provides tips and examples to help you create pages that compensate for each type of search intent. Provide information most online searches provide information. These queries may not be directly connected to the transaction, but can be used as a preliminary step to obtain new customers. This is an opportunity for people to see that your brand is the authority in this field and understand what you can provide. Information intent queries usually contain words and phrases similar to the following:
What is the significance of the history of age and why to meet this type of intention, you must use all the questions searched from the most important content of the page. That is, put it in the description, subtitle and title. When answering questions, place a copy directly below the title of the question as follows: This helps users get what they need and find that Google and other search engines have direct answers to questions. Create access pages to navigate products and services. Or whatever you offer. Optimize the page by placing brand and product names on the title, metadata and title labels. In this way, users can choose your brand name or the brand name you provide
You can use the product name to find the website or web page you are looking for.
Transaction this type of search will generate revenue, so try to let users move from the search engine to the payment page. The access page you click in the search results must contain everything you need, not redirect elsewhere. The more friction between them and what they pay you, the less likely they are to complete the process. The following is an example of how muzzle software blocks notifications when sharing screens: The search keyword is \