It is hoped that the website will become the knowledge center of the theme, the authoritative virtual meeting place for leaders and listeners in this field. Narrow the keyword range to several keywords, you can rank the site, and then create content using keywords. Then use them. Then use them. Finally, entering the keyword self eating area and creating content is harmful to the site, not helpful. Although it feels intuitive, the more you try to optimize the same keyword, the worse the performance of the website will be. Let your website compete for the highest position of SERP. If the ranking is too low, the search engine results in the top 10 or the top 1 may fall behind.
Key words: self cannibalization of what happened. The two pages on your website are so similar that neither of them can fully invest in search engines. If another is stealing some glory, it is impossible to know a full potential. Key words: self encroachment? Keyword cannibalization refers to the competition between two or more pages or posts on the website for the same (or similar) keyword. The biggest problem of keyword self erosion is usually to reduce the organic performance of the website.
Let’s assume you’re running a website that focuses on web design. If the \
Focus on organic results, but the problem is: Just having multiple pages for the same keyword is not a problem in itself. Only when keyword targeting has a negative impact on organic performance will keywords be eroded. Usually, the page will sort multiple keywords instead of one keyword. In the above example, we will continue on the second page with the goal of the keyword \
Is this keyword self cannibalization? On the face of it. Finally, a page will occupy all traffic of the keyword. Before deleting non ranking pages, consider the following factors: Is this the second page ranking for other keywords? Maybe deleting it will lead to the loss of traffic and ranking of the keyword. In the end, this is not the case of keyword self cannibalization, because the organic performance will not be damaged. The content of the second page just doesn’t meet Google’s ranking standard for the first keyword. And there may be many reasons for that.
To find out the real keyword self encroachment problem, we must take the same keyword as the object and find multiple pages to truly achieve the same purpose of searchers. In the article on this topic, you can learn more about the search intention, but there is also a summary here. Search intent is what users want to find when searching for terms. It usually belongs to one of the following three categories: Message: users want to learn something. \
No, They just want to browse the website. Transaction: users want to take measures to join or buy online communities. The web design forum is an example of such a query. If multiple pages have the same target keywords and intentions, they must be merged. Merging these pages will not cause losses and can greatly improve the performance of the site. That is keyword self cannibalization.
It is easy to find the problem of self erosion through the audit of most websites. Start by creating a keyword matrix. List the important URLs and related keywords of the site in the spreadsheet. (so you can leave a \
If you don’t want to rely only on Google’s default search for website topics, such as \
If the spreadsheet or mapping tool is up-to-date, check for duplicate keyword entries. Then compare the ranking of the page. In addition, please make sure that the keyword to be targeted is the keyword most suitable for the page, and consider the intention of each page. Suppose you connected the domain name in the example keyword mapping tool of keyword self encroachment audit, and found three pages ranking the same search term in the past few months, namely \
View URL. All three involve the same or very similar topics and are blog posts with the same search intent. It may be \/ best web design tools, \/ web design tools bloggers, \/ Web Design tools-2019. Just look at the title and URL, it was three years ago. You should immediately realize that this is a keyword self cannibalization problem, because the old blog post is attracting some traffic from the other two posts. In addition, only one of the other two pages ranks high. What can you do to modify them? In most cases, you need to combine all the information on page 3 into one page of the actual ranking.
This can not only prevent others from obtaining traffic, but also more appropriately fill in the user’s search intention, so the ranking will be higher. Then get information about the latest update suggestions. According to the method of modifying keyword self cannibalization found during the audit, you can perform any of the following operations: Make streamlined content more valuable by updating information, adding examples, FAQs, and more. In order to improve traffic and ranking, please combine pages with the same keywords and intentions. For pages with the same keywords but different intentions, please re focus on the SEO strategy for one page to locate other keywords. (for example, for the web design forum, you can host a community forum and have a tutorial on how to set up the two pages for different search purposes.) Invalid keyword is a keyword that must exist on this page.
