Last week, we wrote a post on play themeforest, the main WordPress Theme market in envato, introducing the benefits of selling themes. In today’s article, I’ll look at the other side of the equation. Independent sales. I Know; A person does something that at first glance seems very difficult. But multimillion dollar companies such as mothemes, elegant themes and themeisle are good companies ahead. If you want to jump in and find a reason to start theme sales, it’s good luck. Today, we’ll tell you six reasons, not one of the biggest reasons for selling WordPress Themes independently.
As last week, this post is also applicable to plug-in developers, who compare sales through codeanywhere with independent sales. 
1. Let’s start a quick experiment consisting of two parts of brand building. Here are the three best-selling themes of themeforest: Abada x theme cheap question: who developed it? It would be helpful if you answered themefusion, themeco, kriesi. I’m sure many readers may have missed one answer, or all three. Now, we’ll do the same for divi, the subject of independent sales.
Who sells Debbie? The answer, of course, is the theme of elegance. And I’d be happy to bet that more of you are right. This is a simple experiment, although not decisive, but it shows the greater potential of independent sellers to build high-profile brands. Although the theme is well known, most developers sell through anonymous market place. Yes, developing your own brand is a long and difficult thing. But you can also get the biggest reward. Build a brand and people will recognize you immediately. This will give you the best possible position in the future. After launching a new theme, plug-in or WordPress service, people tend to buy it from you due to the good intentions already built.
2. Control your destiny. You can control your destiny by operating your own website and developing your own brand. If you sell products through a third-party market display (such as themeforest), you will rely on other businesses. And remember. Uncontrollable businesses remain market leaders in 12, 24 and 36 months. Do you want to gamble for a living? Isn’t it a better choice to build a brand for yourself from the beginning? 3.100% accumulation is self-evident. Independent sales with 100% revenue.
Compared with the sales of envato on themeforest, the cost of envato is reduced by 30% to 64%. 4. In the last week of various marketing opportunities, we confirmed that one of the main benefits of selling in themeforest is that there are many qualified buyers. In theory, this will make it easier to sell for the first time. But let’s consider the fact that you didn’t sell for the first time. So. In an ideal world, you might want to rank regular search syntax higher to make the topic clearer. Now I won’t sit here and pretend to know everything about the envato ranking algorithm. Envato is a business that exists to make money. With this in mind, I am convinced that the core ranking element is sales. If you don’t sell many themes, it’s not good news.
In other words, several sales themes are difficult to get rid of. But if it is independent sales, the scope of promotional activities is much larger. My head may include: SEO – search engine is an excellent source of communication. PPC – expensive
However, this may be the best way to keep your focus on the topic. Free theme – remove some features and upload a free version of the theme to the WordPress repository. Customized cooperation plan – market places like envato have cooperation plans, but they can’t control them. By starting your own theme, you have the potential to create a theme that is more attractive to marketers. Content marketing – maintain the blog, guide the traffic and show the professional knowledge of your work. If sold through themeforest, can these promotions continue to be used?
You can refer to the activity on the wordforests page. But why did you do that? If it is a person who pays for traffic, envato does nothing to increase revenue. In this case, it would be better to delete the intermediary and sell independently. 5. Flexible pricing independent sellers can fully control the price. Themeforest sellers will enjoy a fixed price. To be fair, as pointed out last week, themeforest’s price structure is very competitive. Most independent salespeople don’t actually sell more \/ less individual topics.
But this is particularly important given that online consumers are very price sensitive. In fact, price is the main concern of many customers. This means that the theme will be much more attractive to potential buyers if it can be permanently or as part of a promotion for only a few dollars. Unfortunately, when you sell to a third party, you will miss this opportunity. Independent sales will also open the possibility of completely different price models. For example, consider the very popular business model WordPress \
From the developer’s point of view, this means that each customer can get more revenue. From the perspective of customers, they get great value for money. Everyone will win! Independent sellers can obtain repeated income by providing continuous after-sales support for repeated annual handling fees. This is another good way to increase the average value of each customer that cannot be achieved through themeforest sales. 6. The funds to establish a relationship with the customer are in the email list. Have we all heard of it before? Well, when you sell through themeforest, you are effectively growing the themeforest directory. They are people who collect email addresses and can maintain relationships with qualified buyers.
When you sell independently, it’s you who develop this relationship. I like the last idea of independent sales a lot, but don’t be cheated. It’s really hard work! If you’re an ambitious theme developer, don’t lose heart. Isn’t something of value easy? Of course, independent sales are not without disadvantages. From the beginning, we should generate an audience and be responsible for the logistics of sales. In order to obtain traction, we should work harder at the beginning. But I think anyone who wants to gain experience on WordPress should take an independent path.
Independent sales can achieve absolute control over price, product, marketing and long-term potential. This enables you to have an in-depth and practical understanding of business management and operations. This is the type of experience your WordPress users want. You can identify and understand common questions based on user experience directly there. Through this, you can
