It was borrowed from Valeria livetsky, a Rumanian fruensian. She turned her #smoothiemondays into an e-book, and subscribers bought the book and donated it to charity. It’s a great idea to change the use of video into a marketing campaign. Video series luvina: if you have launched more than one Wiener in the past few years, you can reuse these videos and training materials provided together into a video series. This is a particularly good idea for B2B business. This is also a good marketing channel, which can promote products for other enterprises. Use old videos as advertising campaigns: Nike is famous for youtube and instagram videos, which show a variety of athletes and let people pursue their dreams. Last year, Nike advertised this video together with Colin kaepernick and launched the best video that can convey the same message. You can change the old video to an inspiration ad to perform the same task. In content marketing, video is the best solution that can attract participation even for a long time. Video can attract the attention of the target audience in a few seconds, so changing the purpose of the video can obtain new creative ways to improve the participation rate.
3. How to recycle images? Visual content (i.e. images) also plays an important role in guiding participation. There are no content campaigns that contain one or more images. There are several creative ways to change the use of images: Image to pinterest board: you can change the purpose of popular images on instagram or Tumblr pages on other platforms. Pinterest is a good idea to create a board of inspiration and share it with pallor. Convert images to graphics and interactive graphics: you can also convert images to educational content and make them interactive. Flatfy, an international real estate company, has changed the use of images to create graphics and interactive graphics to provide the latest updates in the real estate market. Converting instagram pictures to stories: Stories is a powerful tool for generating content, but it can also be used to change the purpose of the content. The influan signer Valeria livetsky mentioned in the previous section changed the purpose of the image of instagram account, created a story, and inspired her fans with her fashion style. Male image has great marketing potential. Changing its use will help to re participate in the audience and improve the conversion rate.
Finally, let’s just give a few examples to change the purpose of the shared content in this article. The purpose of content change is to provide potential customers with new ideas about the brand. Hopefully, through these examples of purpose changing content, you can integrate this strategy into content marketing activities to improve participation.
