Guest post from Nathan white. Every moment is important. Nowadays, most Internet users are impatient with websites with slow page loading speed. In fact, as long as the page response is delayed by one second, the conversion can be reduced by up to 7%. Too often, people tend to ignore page loading time for better website aesthetics or blog design. Ultimately, it’s important to make things look better. However, it is important to optimize the speed first before filling the website with a large number of images and animated graphics. Don’t you want customers waiting to lose them?
Fast loading websites can improve revenue and brand value. It’s too important to ignore. Here are some steps that can help you speed up your site and provide a positive experience for your customers. Just jump in 1. How serious is the problem? Test site speed. What is fast? What is considered slow? What are the reasons for the bottleneck of sales funnel? Speed optimization begins with understanding the current state of the website. You might think the page loads fast enough, but metric might be talking about something else.
Fortunately, speed testing tools can help analyze. There are also tools that provide executable insight that can help optimize. Gtmetrix is one of these tools. In addition to providing performance reports, gtmetrix also provides clear suggestions on how to improve the overall speed and performance of the website. Use the collected data to measure the performance of industry standard loading time and competitor loading time. Business owners must maximize these tools to improve overall results. In particular, when you make any changes on your site, get into the habit of checking statistics consistently. Please always pay attention to the factors that can improve the website.
2. Organize time! Remove unnecessary plug-ins. All excellent blogs have necessary plug-ins behind them. This is a powerful and user-friendly tool, which can make the site more powerful. However, installing too many plug-ins or using non optimized plug-ins may affect the speed of the site. Old plug-ins may cause security damage to the site. Although there are no strict and quick rules for restrictions on installable plug-ins, it is best to disable and remove irrelevant plug-ins. At a minimum, make sure there is something that can enhance the security of the website and improve user participation.
How do I know which plug-ins will slow down the site? With all plug-ins active, test the page load time to get a good standard, then disable the most likely cause, and then retest the speed. Record the speed results so you know which results to disable. Don’t forget to back up your website before cleaning up. 3. Select a trusted custodian company. It’s a mistake to work with a trusted web hosting company. If the company hosting the website provides poor service, the downtime may be longer than usual and the page loading speed may be slow. Of course, this can easily lead to loss of revenue, poor user experience and damage to brand reputation.
In some cases, a normal hosting company takes about 1 second to load a page, while a high-performance hosting company takes only about 400 milliseconds. Therefore, the question is how to determine the hosting provider suitable for your business? There are many ways to confirm these situations, but the way to try and test is to use comment sites. For example, the following website shows comprehensive SiteGround hosted comments. Including male and female
With hosted comments, you can hear other users’ comments on the hosting provider. Of course, if you have such insight, you can choose the best provider to host the website.
4. Zoom out: compress large images. It is important to make the website visually pleasant. A charismatic image that conveys trust and evokes positive emotions may help form a strong first impression of the brand. Some sites contain images that convey a unique corporate culture, while others add promotional graphics to attract more sites. Good images can provide a website with charm that text blocks can’t get. But images take up a lot of space. It’s easy to see how a page of 5, 10 or 20 photos slows down.
Fortunately, in order to improve the performance of web pages, it is easy to reduce the file size of images. Imagify before uploading to the website. Online tools such as IO can be used for compression.
5. Find and resolve 404 errors. The Internet is not perfect. There are 404 pages. In short, this means that the server cannot find the page the user is looking for. If there are too many error pages on the site, valuable traffic may be lost. 404 error will not damage SEO, but will slow down the site because it takes up space for more useful content.
If you have created a site 301, you can redirect the guided content to another site 301. You can also permanently delete pages with errors. If you use a WordPress site, you can use plug-ins such as redirection to reduce errors. Quick tip: the 404 error page does not have to be the main cause of frustration. You can also use good design to raise brand awareness or make your audience laugh. 6. Improve the mobile user experience. Have you heard of AMP (accelerated mobile pages)? Google supports projects that make it easier for publishers to create mobile friendly content. By default, website pages will be removed to improve the availability of mobile viewing devices.
Amp articles do not have complex formats. It is lighter, simpler and faster to load. Given that mobile traffic will increase over time, AMP may help improve customer brand interaction. Manually creating amp versions of all pages is really difficult. Fortunately, you can easily implement AMP on the word press site using plug-ins. Automated processes. The last thought… Creating a good website is not only about physical design, but also about function.
If the website is optimized in speed, users can consume content more efficiently. You’re not wasting their time. Let them wait. The site provides users with a negative experience and will not damage the brand reputation. Even if all disappointed users leave, they will not lose benefits. Remember – it’s all about their experiences. Your task is to make it easier for them to browse your site. The conclusion is that the performance of fast website is much better. One of the keys to online success.
