The era of selling only traditional brick and mortar positions disappeared long ago. People have spent quite a long time on the Internet, and it is becoming easier and easier to search or compare products on the Internet. For various reasons, 96% of Americans like online shopping, which is not just a popular trend. Enterprises have invested heavily in e-commerce to find customers online. However, just organizing online retail space is not enough to promote sales. The key is to ensure that your online shopping experience is user-friendly, so you should put prospects first and create online parts that are easy to use. The
For e-commerce, the existence of social media is very important. Facebook has been the source of social sales for many years, but more and more brands have begun to use instagram as an e-commerce platform to reach the world market. The numbers will tell you themselves. 60% of instagram said they learned products \/ services on the platform. 72% of users buy after seeing something on instagram. 80% of instagram users focus on one or more brands. So, wouldn’t it be great to find potential customers on instagram? The
We try to put ads on instagram to reach our target customers, but for e-commerce, we have been wasting time and energy until we optimize our instagram account. To beat competitors and drive sales growth on instagram, please pay attention to the following list of tips. Better use of images, with our better understanding of visual information, science has proved that 90% of human vision exists. Visual content is very important in instagram marketing. Scroll through the news feed and people won’t pay attention to your text until you can attract their attention with an interesting image. Therefore, skilled marketing personnel should first consider the quality of image. The
Product pictures are a way to show products and guide sales, so they have a lot of significance in e-commerce. Although the video content is getting richer and richer, instagram photos can still generate 36% participation. To highlight competitors, please put quality first. Although it is difficult to produce high-quality video on a small budget, you can continue to focus on using better images to make customers want to buy products. What is making good photos? Ask about it! A good image should be: Eye catching: release bright photos, consider the one-third rule, and pay attention to quality. Providing social evidence: publishing user generated content is a way to gain trust and guide participation. Evoke feelings: even if you sell things or things, don’t use private photos. In addition, photos with faces will be more popular on instagram. Instagram is the place to upload photos. There are so many handsome images, so we should be one step ahead of our competitors and try our best. The
It’s important to choose wonderful images for writing better explanatory posts, but to increase sales, you must make a complete instagram title. We all know this proverb. \
What is the better way to write on instagram? Keep the title short and stick to 2-3 sentences. Create a sense of urgency and tell readers to add clickable links to your resume. Using emoticons, including click induced copywriting, and using humanized touch to attach screenshots can humanize the brand
In addition, only a few enterprises can make full use of the bright spots. If you want to highlight your competitors, you must improve your creativity by grouping stories highlights into separate circles, so that visitors can have a better understanding of the products. Bonus tip ecommerce optimization helps to improve conversion rates while taking into account customers and their needs. Here is a list of tips to help you provide good customer service and make followers become loyal customers. Please check the message request. If you don’t follow a person, you are more likely to miss his message. The problem is that these messages will be displayed as requests, and it is important to always check the individual threads in the upper right corner of DM. In addition, if you receive an instagram direct request, you can open the notification to get push. Handle negative feedback. According to statistics, 12 positive experiences are needed to recover an unresolved negative experience. We can’t simply ignore the negative feedback on instagram. Answer your comments and resolve customer questions to build loyalty. UGC is recommended. Internet users crave social evidence and trust online comments and recommendations more than professional content. So let people want to create a post about your brand and provide a way out. Don’t forget to run tests or offer discounts and deploy UGC on business accounts. How does the last word confirm that the instagram account is optimized for e-commerce? Please answer the following questions: Can you know what the shopper is selling in 3 seconds? Is there sufficient social evidence to win customers’ trust? How many simple clicks can you make to purchase products on the platform? If you answered \
