Welcome to WMR’s WordPress community podcast press this. Here, host David vogelpohl and guests around the community discuss the biggest problems faced by WordPress developers. The following is a copy of the original recording. David vogelpohl: Hello. Welcome to WMR’s WordPress community podcast press this. This is your host David vogelpohl. I support the WordPress community through my role in WP engine. I like to convey to you the best community you can hear in the media every week. Or click it or WMR on iTunes, iHeartRadio, spotify. You can subscribe to FM to the latest episode. In this episode, we want to talk about the future of e-commerce and woocommerce, and welcome Gyles Seward. Giles, welcome to the report. The
Giles Sood: Hello, David. Thank you for your invitation, dv: I’m glad you’re here. Did you know that Britain called today? Really? GS: I am. Yes. It’s across the pond. But yes, I went from political Yorkshire in the north of England. Dv: Oh, great. I’m really glad you’re here. Of course, I know that e-commerce is a global movement, which is your focus. But for those who are listening, today’s talk with Gyles is about his idea of the position of woocomerce over closed source platforms such as Shopify. Cost of ownership of open source platforms and closed source platforms. Therefore, how much does it cost to actually like, own and operate one of these stores in these two different ways? Why does woommerce become an enterprise e-commerce platform and want to intuitively understand Giles? But we will start by actually asking the first question of all guests who want to hear your answer. Gyles In short, please tell me the origin story of WordPress. When did you first use a text printer? The
Gs: well, I mean, I started a little before I started my digital work in 2006. At that time, all the methods of building websites were centered on the customized content management system. I said CMS from 2006 to 2011, and then WordPress appeared. He said, \
Dv:
One of the driving forces of Y. I think it actually moves more. The width and mountain were surveyed. There were 4.8 million Shopify stores and 47 woocommerce stores. So seven is a little bigger than woocommerce recently. However, Shopify and everything launched in the market are simple options, just as it is easy to open a laptop and use software on a laptop. E-commerce is always afraid of the unknown, which removes some obstacles. Shopify, don’t get me wrong. The method of use is very simple. This is very stupid evidence. Yes, it’s a great set meal. But what we see is a lot of push ups in Shopify. This is because people misunderstand and and operate the overall life cost in the process of running and setting up the store. I saw the store that they had won my heart in the game and were running. But in the end they have to spend a lot of money, money out of their back pockets. Therefore, from the perspective of the market, one of the changes we see is that we have websites and have more opportunities to develop websites. Therefore, people are now talking about woocommerce. What can you do effectively. You can use these functions. Yes, I have woocomerce. What we see is that people who can or have experience can use WordPress to visit us for the woodcommerce website, or have already known woodcommerce, which has become the biggest reason for the welding of the measurement system. However, many people who use other systems, such as convertibles, large businesses or Shopify, are now looking for something to evolve and adapt with them, and they can have more ownership. Entire frame. The
Dv: in addition, when I listened to your opinions, I told you that two remarkable points have been reached. This is the concept of evolution. Oh, that is to say, when selecting near sources, it is almost the same. Although we rent websites, stores and companies, we are re streaming media in a way that can be developed according to the limitations of the current platform But if you want to stand out, you will feel like an open platform that provides its capabilities and works in a corresponding way. But I would like to know the extra cost. And I want to investigate it. Our first break. I’ll be back soon. The
Dv: welcome to the press this WordPress community podcast. I’ll give them this is your host, David oval. Paul, I am in an interview to talk with Gyles Seward about e-commerce and the future of woocommerce Gyles before my break. You are talking about some clients you work with. In fact, the important points for them are evolution and remarkable ability. My words used to stand out. In addition, you own your own store compared to renting on a closed platform. But before that, he talked about your expenses. Therefore, Shopify model depends on the sales ratio of each transaction. You can also perform custom actions in Shopify, but like the technology stack, many developers do not know. So we understand where this fee comes from. Is it derived from a small set of developers, such as complexity and customization? Sales ratio. The
Gs:shopify plus model can greatly increase the handling fee. And obviously, you mentioned that a service fee is paid based on the transaction through the website. The more successful it is, the more unfavorable it will start to bring to the website provider. Whether the basic expenses are cost-effective
Because your results will cover the cost. The same is true of the cost of developing and maintaining websites and digital markets. That’s it. As you know, you are looking at dollar dv: which means you saw this point at the beginning of the answer. I want to go back and tell you that if you want to perform custom development on Shopify, developers need to know the special version of Ruby on rails. The number of web developers worldwide who build websites using Ruby on rails. In other words, although Ruby on rails and other applications can be used, the actual website belongs to a smaller group in e-commerce, so there are fewer developers. This means that agents have fewer freelancers and fewer developers to hire if there is an internal team. Familiar with the stack, ready to run, few developers can hire. In general, you can receive training with rails developers. Comfort them. However, this will delay the startup process. I mean, this is actually a huge problem. For example, the biggest problem is employees. So huge. Gs: yes, I mean, in most website frameworks, talent pool is usually a very difficult thing. What Shopify is doing is asking developers who are trained in PHP or do well in everything, and asking them to learn new things. And yes, please don’t get me wrong. Familiar with chords, with the work performed by the bride. Yes, they can migrate and learn. But he still asked them to relearn. Dv: or rails application. Developers want to learn how to build websites. Developers and engineers in GS: Yes, generally speaking, I don’t know what it is like in the United States, but in the United Kingdom, I want to recruit Ruby on rails developer engineers. They are neither cheap nor cheap. They are often tied together by many organizations in the UK that use ruby in various applications and get them out of their current jobs. You should offer them a large salary. Therefore, if you get a good salary, you must transfer the cost to the customers who work together. Therefore, the whole cycle is quite difficult. We often see people who like the Shopify website and people who feel disillusioned. Shopify itself is not a good system, but the whole ecosystem provides support after listing, and has unrealistic ambitions, which is even more so. DV is provided by our cooperating agents or partners: Yes, many web application developers have been employed over the years. I know how modest it is to correct it. Technology selection. This is my own WordPress prayer story. It was the customer who called. But he is a developer I can hire. He has more choices, which has also become my great motivation. What do you think? GS: Yes, I mean, in WordPress, we don’t have the problem of repetition in WordPress at all. There are known activities WordPress developers have different layers. Young people, teenagers, middle-aged people and the elderly are such functions. In fact, word press can be created. Do what you want to do at the enterprise level. But fortunately, we have a lot of very good teen developers. But it is. But yes. Especially in the UK, there are about 10 WordPress developers per developer. So it provides some context. Therefore, we received a large number of CVS when we tried to recruit in the market. This means that we can communicate the amount of results to customers, but more enterprise businesses can build and run woocommerce and support woocommerce
Provide more affordable solutions. Dv: OK, please do more. That’s right. This happens when you save the development. grade More developers can do more work so that anyone can make money, which is a good part. I also think looking for the next few weeks or months of happiness. I really want to go deep into the enterprise level. I want to take a final rest. I’ll be back soon. Welcome to dv:press this WordPress community podcast and WMR. Host David vogelpohl talked about the future of e-commerce and woocommerce Gyles. We are talking about some employment difficulties. The custom language used by non-public open source platforms such as Shopify may not be as popular as WordPress, but now I want to make a slight change in the enterprise world. Woo has traditionally been considered an SMB tool. And you said that you have achieved some success for the enterprise. I really understand its influence. I want to know the general idea of how it can help the enterprise. GS: Well, I mean, the big point we just discussed is that there are more results and better communities. Due to the expansion of WordPress, we emerged as Cummers, so we gained the impetus of WordPress movement locally. So I attended a conference that week. About 40% of the web is only on WordPress, so it happens. Therefore, from the perspective of the enterprise, you are knowledgeable. There are theme plug-ins in the community, but most of the enterprise business is all the cost, so you can also use resources. This is a big factor, but because the ideas and searches for specific SEOs change every day, it is also about the ability to support and develop the speed of listing and retail. Therefore, whether internal or external, there should be an easy-to-use team. It is very important for these businesses to be able to adjust and develop the website framework. The problem around Shopify and other e-commerce frameworks is their limited resources. People are fighting for their technology and talent pool, hindering the business and stopping the reason. Those people can’t wait to finish the work. You have to deliver every day. So that’s a big factor. Woocommerce itself, like 2011, evolved through hands-on. But since then, it has made great progress and is a very powerful tool today. It can be kept very light. Therefore, the way the framework works with plug-ins allows you to apply requirements in unlimited quantities. Therefore, you can use plug-ins to add new features in the way you develop WordPress. Adapt to the needs of enterprise clients. Therefore, we use the rest API in WordPress because it is an integration problem. For example, SAP sage in the UK, we subscribe to the ERP system for work or applications, and they are all team based. We perform a number of adaptations to switch journeys through page creation changes. This is like the Swiss Military knife, which is used in the e-commerce framework. The available functions of Shopify and other systems are very limited. What is part of the roadmap and when will it go public? Just as I mentioned enterprise business, don’t wait for them to work at the speed of retail. So it has many uses. Therefore, according to the product type and market demand, woocomerce can effectively apply the demand and a large number of SEO functions within the framework. As a result, WordPress will be sold to the digital marketing community
Despite its advantages, woocommerce allows SEO to use all the features in word press in an e-commerce framework. Not only is it a condition of ownership, today’s enterprise business also hopes to have full ownership when it previously owned Shopify limited and other services. The enterprise business hopes to feel that it has IP and can only do what it can. Yes. We often talk about safety. Because WordPress is as secure as other frameworks, that myth has become increasingly untrustworthy recently. Contact woocommerce’s director or CIO more frequently. Because the current understanding of woocommerce is somewhere in this larger e-commerce framework. DV: This is a patch for known vulnerabilities. Some places will be refreshed with sounds similar to those of emmatic Lee. Have you read that catalogue here? What I really notice is speed. Yeah. For me, it is important for any enterprise to do it quickly. Seeing that enterprises using WordPress regret that they let them open the door at the beginning, I think this is my springboard. But then you point out that you have unlimited control. Therefore, I always regard it as the basic WordPress and woocommerce to set the speed and direction of innovation in the business. You pointed this out. In the roadmap, do not wait for the following tasks: So you want what you need to grow your business. I think this is a great highlight. And Gyles, it’s great. Thank you for your company today GS: nice to meet you. It’s good for David, and it’s good to talk. Dv: if you want to learn more about what Gyles is doing, please visit elementary digital co.uk. Thank you for listening to the press this WordPress community podcast interview with WMR. This time it is also the host David vogelpohl. I love that the WordPress community can play my part in WP engine. Here, I like to provide you with the best in the community on press this every week.
