Search intent is the key to creating content that prospects absolutely like. Although you may think that you have discussed this issue for specific core statements, keyword research alone does not show the important aspect of \
To make this possible, we’ll learn what the search intent is, how it works, and how to make the most of it in this post. What is search intent? What do you really want when a user enters a query? Do you want to compare products or services, understand topics, or find practical solutions to topics? What is their ultimate goal? For example, if a user enters \
Google with the help of rankbrain. Rankbrain is a machine learning algorithm introduced in 2015. It helps Google sort search queries and return the most relevant results. To fully understand the significance of this technology, let’s take a look at how Google’s algorithm worked in the past. Although search engines have long existed, 15% of daily search queries are queries we have never seen before. About 5million! In the past, search engines would investigate web pages to find matching keywords, and most of them provided results on this basis. However, this does not always produce the most relevant results, especially in terms of search intent. Rankbrain is needed to improve this and conduct more targeted searches. The
The algorithm is based on the search results in the context, such as the past search words, positions and word combinations. This can better provide search results that meet the query intent. Source: Stone Temple will also track users’ interaction with rankbrain to ensure that the results are satisfactory. But sometimes a word can have more than one meaning. For example, \
Dominant analysis – this is what most people mean when entering queries. General explanation – this search is meaningful to many people. Trivial explanations – very few people are looking for. This information can also be found in Google’s search quality assessment guide. If you run with the previous picture example, you will get the following analysis: Dominant interpretation – picture tips \/ Technical Search. General explanation – I am looking for a studio or photographic equipment. (there may be one or more generic analyses. In this case, Google will return results that reflect both analyses.) Subtle explanation – users want to know more about the history of photos. Here, the search engine tries to determine the intention of the query. The
Transaction advertising explores the information provided, let’s take a closer look at these. Four types of search intent that affect results different types of search intent mean
Interested in video tutorials. WordPress tutorial is mainly for beginners. What can we learn from it? If you want the opportunity to rank the term \
