Security is an issue of great concern to everyone who uses the Internet. Whether I create a website or just visit it, I always put security first. Large scale infringement accidents may make you think again before shopping online. But the way people view online security changes with age. Every day we see other brands suffer from safety problems. Recent Ponemon research shows that brand reputation is more vulnerable to security violations than CEO related scandals. The center for generational dynamics for WP engine conducted a study of more than 1200 Americans aged 14-59, which will investigate the thinking styles, preferences and expectations of the fourth generation Americans (generation Z, millennials, generation X and baby boomers). Their current and future digital experiences. \
This new thinking of security, especially the impact of security on personal information protection and personalization, will affect the way website developers create websites and sell products. WordPress users following this trend will find it easier to reach and maintain future customers. Who is generation Z? Generation Z is composed of people born after 1996, accounting for about 25% of the population. Therefore, the oldest member of generation Z is 21 years old. It is estimated that they have controlled about $44billion in purchasing power. Research shows that 27% of generation Z think it inconvenient to pass the time without surfing the Internet, and 57% think that surfing the Internet determines their daily life. The
This figure shows that the Internet is not a tool of generation Z, but a real way of life. Generation Z is different from the previous generation. There is a digital experience around it. They set prices with mobile phones in stores, waited in line, and watched online videos loved by thousands of people with similar ideas with friends and loved ones. friend Unlike their predecessors, they see the digital world not as a source of information, but as a way to enjoy it. It is best for the brand to listen to suggestions before starting to sell something or establish a relationship, so as to communicate with this generation and create an interesting experience. The
Compared with personal information, one of the biggest revelations of personalization in this study is that everyone, regardless of age, wants network security and freedom. But every generation sees security differently. I agree that everyone wants protection from malware, identity theft and fraud. The main difference is privacy. Research shows that the current generation is worried about Online Anonymity and ensures that data and personal information remain private. This is in sharp contrast to Gen Z’s easy sharing of personal data for a more personalized experience. In fact, millennials and Gen Z are more than 25% more likely to predict the Internet than Gen X and baby boomers. The study further found that 50% of generation Z believed that if the website did not anticipate what they needed, liked or wanted, they would stop visiting the website. The
The fourth generation all think that security is very important, but generation Z is more concerned about providing personalized, appropriate and needed experience than keeping information confidential. This is key for site developers. Security always comes first, but Gen Z customers are willing to provide more to provide online personalization or better prediction experience. This means that online stores should think about how to implement more options on the website
. This means whether the customer has a profile that can add information as needed, or whether to start with a question and answer to find the most suitable product. It is helpful in the long run to provide methods for adding information according to customers’ needs. The
Just as the innovation of braking technology has opened the way for truly fast cars, safety will become an element of a better, rich and predictable digital experience in the future. Therefore, working with trusted partners to protect the security of customer data will become more important. With certainty overriding everything, Gen Z is looking for sincerity. 49% of generation Z respondents focused on customer comments. In particular, they want to ensure that comments are written by real, real people. This is the concern of only 23% of the baby boomers. The
This not only makes Gen Z go further. They want to know whether the comments are true, but also hope that all online interactions can feel this way. If your site has security violations, Gen Z is more concerned about how you deal with and deal with the impact, rather than whether it happens. Gen Z shares a lot of things online, so they expect the same price. In this group, it is very important to talk with actual people. Out of this need for authenticity, the old rules of marketing no longer apply to the younger generation, including the use of celebrities for product sales. Only 7% of generation Z said that celebrity support would attract them in brand advertising. The
What does this mean for WordPress? What does all this data mean for WordPress users? Developers understand the importance of having an insecure site, but it depends on the meaning of the target object. Consider creating profiles so that you can find your customers’ favorite products faster. Of course, this will provide secure checkout. Use woocommerce or Shopify to process all transactions. Finally, focus on customer service. If God forbids, if the site has security violations, we should not only quickly solve the problems, but also ensure that the progress of each customer is kept up to date. The
Generation Z grew up using the Internet. Their habits are very different from those of the previous generation. To maintain the relevance between brands and website developers, it is best to consider the needs and needs of this generation. Goldman Sachs’ research, as a trend that the US economic strength exceeds that of the millennials
