Anyone who is serious about their website wants to rank high in the search engine. This is why we have published many SEO articles on torque. To achieve this, relevance and authority are the two most important factors. You can create content for users and search engines, optimize technical SEO, and present it to search engines. Using the right keywords is also good. For visitors, the relevance of content is particularly important. Therefore, in this article, we will discuss a less common method: schema annotation. The
If there is no ring, it can be recognized as structured data or rich snipt. This is a specific set of tags that you can add to your site and tell search engines and other entities more clearly what the content is. Selecting from Google greatly improves the way pages are displayed in SERP. The following describes what is schema annotation, why it is important, and how to implement structured data on the WordPress website. Are you ready to learn how to improve your site’s SEO? Let’s start right away. The benefits of schema annotation for SEO are good. Before discussing how to implement schema annotation in WordPress, let’s first discuss what is schema annotation and what it can help the site. The
Structured data provides additional information schema. Google.org is the sponsor of the world’s largest search engines, such as Google, Microsoft, Yahoo and yandex. They agreed to a set of standardized data tags to help users provide additional information about content. When added to HTML, you can greatly improve the display of pages in search results. Facebook has a similar annotation called open graph, which tells the social network the image to be used when adding content, the content title, the description to be displayed, etc. The
Schema The. Org annotation only uses the same method for search engines. I may have seen it before. Have you seen ratings, recipes, or events in the following search results? The so-called Ritchie pets are generated in the pattern annotation. The purpose is to provide more information about what is displayed in search results. Why care? OK, let’s talk. Just like Ritchie sneiffe, who was mentioned at the beginning as helpful to SEO, Ritchie sneiffe is a good investment in SEO efforts. In fact, this does not improve the natural search ranking, but improves the click through rate and helps generate traffic. The
Don’t you understand? Users can get more important information, such as how others evaluate a formula or product. This will affect your decision to click search results. Rich snipt is also a way to distinguish itself in SERP and get more clicks without improving the ranking. At the same time, with more clicks, you can continue to climb up over time. In this way, schema annotation can still indirectly help organic communication. (Google also suggests that structured tagging may become a ranking factor in the future. Therefore, it is best to start using it now.) The
What type of schema annotation can be used? There are many schema tags, schema. Org to view the full list. But, for example, Google only supports a few options, so you don’t have to know everything. Here are some examples of schema types that can be added to a web page: Move path – displays the location of pages in the site hierarchy that have traces of the move path. Site link search box – provide a search box under the search results to find additional information about your site directly in the SERP. website
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The three most commonly used ones are json-ld and microdata. For these reasons, we will adhere to this format in the following example. The
In addition to manually adding schema annotations to WordPress, we also discussed WordPress, so there are already plug-ins that can automatically add structured data to content. But before I get to them, I want to see how to manually execute schema annotations. Although slightly more complex than the plug-in path, it is useful if the plug-in does not meet your needs. We will show you various ways to perform this task in the above two formats. Even if you don’t know how to create schema annotations, don’t worry (I don’t know). Tools such as Google’s markup helper and json-ld generator can be used together. Really helpful! The
As you said when you first used microdata to add schema annotations, microdata will be added inside HTML. Therefore, to implement on the site, you must modify the template file. If you decide to use this path, use subtopics to avoid losing changes to topic updates. In this example, you will use the organization mode and use this code snippet by default. Male macro me organization
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Tel: (0) 123456789 this can usually be found in the text part of the footer or sidebar of a website. The first step of adding schema annotations is that we must include all the contents in the itemscope div element of, and display and provide itemtype for it to define entities. This enables search engines to know what items are in div and what types of items they are. You can then add additional project attributes to extend the elements inside the Div. We perform this operation again through itemprop, defining the same values as description and streetaddress. When complete, the code snippet displays as follows: Male
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Basically. If you add it to the WordPress page, Google and other search engines should now have a clear idea of what your content is (see how to check for errors in more detail below). However, you may find it boring to implement on other pages of your site. Right? Therefore, the following options may be better options. Using json-ld to implement structured data generally, the format is easier to set. Most importantly, user-defined fields can be executed at the back end of word press. You do not need to edit the HTML file. We will use the above example. As a first step, navigate to the page where you want to add structured data and enable the custom field options through the screen options at the top of the page. Male scroll down here, select new input, and create a new custom field. Specify the name as schemamarkup. If you want to add the following information to json-ld, as you did in the microdata example: Male
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. It does not yet support important local business models. Wp seo structured data architecture this option is a solution to generate json-ld structured data (Google’s preferred schema annotation format). Easy to use, with multiple options, the following modes are supported: Organize regional business article blog post activity product video service evaluation wpsso – provide complete meta tags and architectural annotations for optimizing social sharing and SEO androg the original purpose of this plug-in is to provide rich intelligence for social networks. However, it comes with search engine extensions and provides the pattern json-ld. Wpsso can be used in the following modes: The video organization personnel product and level recipe details event information plug-in also covers missing or incomplete mode annotations in the theme template. It can be seen from the rich comment names that the final competitor can only be used to implement rich snipt for comments. It also helps to collect feedback from visitors and display it on the site. There, you can be selected by search engines to beautifully decorate the content display in search results. In short, using WordPress mode annotation mode annotation and rich snipt can improve the click through rate of web pages in search results. From the browse path to the product evaluation, annotations can add anything to make the content more useful and useful. All large search engines support this feature, which is a good opportunity to improve website SEO. It may seem difficult at first, but the implementation is not complicated. You can even use your hands. If you don’t like manual implementation, you can also choose from several excellent plug-ins. No matter which side, users will thank for making life easier and start clicking on the website more frequently. Does your site use schema tags and rich snipt? How did you behave and what experience did you have? Please let me know in the comments section below.
