We know that first impressions are important. If you don’t like what customers see immediately, you won’t want to know more about the company after that. As a result, the enterprise invests time, finance and resources into the access page to make it as attractive as possible. But in many cases, companies do not apply the same principles to websites. They often wonder why it is so important to visit pages. Male origin – https:\/\/www.crazyegg.com\/blog\/landing-page-optimization\/ A good landing page can not only attract visitors, let them contact, but also help to know whether they are interested in your products or services. It can also maximize the efficiency of the website and help you know more listeners. The
Nicholas scalice is the founder of wevina growth marketer and landing page school. He is a growth marketing consultant who helps brands use the login page with high conversion rate to convert website visitors into Richard. He shares five hidden secrets of the success of the login page. Please start by knowing the real purpose of visiting the page. Start with the foundation. What is a landing page? The landing page is a separate web page created specifically for marketing or advertising campaigns. Visitors click on a link in an email, or click on an ad in Google, instagram, twitter, youtube, Facebook, or a similar location on the Internet, and then \
Unlike web pages that usually have multiple goals and suggest browsing, the access page is designed as a single focus or goal, which is called \
The landing page is as the name suggests. Someone clicks on the ad and \
With these digital ads, you can target specific demographics with higher conversion possibilities. This means that your access page must be designed for that particular type of prospect. They are less likely than the organic traffic of simply browsing your website, so your visit page should only display the relevant information and content required to guide the transformation. There is only one default target for accessing the connection page, that is, traffic switching. Instead, there is a lot of work on the home page. For example, the home page usually has or in the side navigation bar near the top. There are several links in the footer, and there may be social media links on the blog. You need these links if you want visitors to visit the site or browse and easily reach all the places you need to interact with the site. The
But you don’t have to
Must be tilted. Create attractive Title lines to encourage visitors to stay longer to consider your suggestions. No matter what you publicize, your head shape should be clear and attractive. There are four basic ways to create powerful and persuasive headlines. The
Start with a question – ask a question and answer a subtitle or copy. \
Sexual testing focuses on customer acceptance and how customers can better use the product to complete the required work. Usability testing investigates all aspects of product usability, including the overall structure, navigation flow, element layout on the page, content clarity and overall behavior. Usability testing is more about usability than \
The focus of the procedure is to reduce friction and improve motivation in all steps. Your form requires fewer steps: fewer steps or frictions are the same as more transitions. Ask often when necessary: give them a lot of opportunities to do what they want to do. Trigger: each access page needs a trigger to guide the required operation, which is called CTA. Speed: optimize access pages for speed. Reactive landing page design: there must be a reactive landing page. Under the question summary of vivina’s main access page, it was recorded by Nicholas scalice hosted by pushengage. Q. I want to apply for a demo on the same page, and I want to join. How do I include these two CTAs in my page? A. That’s a good question. I want to say you should concentrate on one of them. You want to have one click induced copy and two click induced copy. The secondary CTA can be a pushengage notification or a default notification. Remember, always focus on one, and the other is less compelling. Providing people with two compelling choices on the landing page will be equivalent to providing customers with two choices What is the importance of accessing the phone number on the page? A. If the phone number can be processed and responded quickly, it will be very helpful. I heard a terrible story. I entered the phone number on the company page, and the customer would go to voice mail after calling. You can contact the call center or deal with it in a few hours. But with a phone number, trust will increase, so when you see the phone number on the page, you will say, \
Recently, most traffic is mobile traffic. Therefore, we must first have a mobile thinking mode. Personally, we didn’t optimize the tablet because the tablet is a small part of the suite. It is mainly optimized for mobile, and then optimized for desktop and notebook. Q. what are the tools to analyze the performance of access pages? A. OK, we will share multiple tools in the demo. I’m glad you asked me a question. I hope you will continue to pay attention Q. is this access page tool more expansive than the general customized access page? (in terms of page speed). A. As you have heard, no matter what platform you use, there are ways to optimize and speed up. Many tools, especially unbons, are speeding up pages. That’s one of their main selling points. As a result, unbons pages are more trusted than the people on the WordPress site. Whether they use the appropriate cache, what type of plug-ins they use, and what type of plug-ins they use, so in many cases, these dedicated page building sites are useful for all this. Often, the landing page is very long. What is the best part to start or end a CTA? In addition, how many best CTAs are there on the landing page? A. So I always say that CTA should be displayed at the top of the page and then at the bottom. Because in many cases, if people can’t scroll to the bottom of the page to take action, they will leave. Therefore, depending on the length of the page, the top and bottom are required. If it is a long page, if you want to mix several pages in the middle, but do not want to overuse them, the CTA of all parts will be too mandatory. So according to the length of the page. The standard page may have 3 CTAs. Q. what is the experience of using elementor in terms of page loading speed? (how many minutes \/ second can be added for the minimum modification). A. Therefore, the speed and optimization of element page optimization have little to do with the page builder, but more to do with the hosting environment. Therefore, no matter what platform is used, it needs a good foundation and a good hosting platform. I like WP engine. You need to make sure that your plug-in is using caching, such as WP cache and full cache. There are various plug-ins and features that you can add to all managed platforms and want to use the image optimization plug-in. The element is satisfied because drag and drop makes it easy to create login pages. How many copies are important on the landing page? How do I maintain the copy to media ratio? How about inserting a video into the landing page instead of a long text message? A. So the copy is very important. You want to make the copies consistent in the importance of what you ask of someone. For example, if you ask someone to buy a boat, there is a lot of risk, and there are more copies. But if I ask someone to buy me a lead magnet, you can say that there is not much danger there, so I will not send spam. There is no need to sell too much. Therefore, the most common idea is to match the number of replicas with the importance of the recommendation, so the more complex the recommendation, the more copies it needs to be backed up to. If there is a video, please spread it. The best way to end a video is to use CTA. What is the most suitable tool for q.a\/b testing? A. Google has a free a\/b testing tool called Google optimization, which is relatively new. But if you know how good Google Analytics have been over the past few years, I’m sure Google optimization is on the same track. So I don’t think he’s still there, but it’s a free tool. I’ll investigate. Googl
